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People take us at our word. They create expectations based on our word. It becomes a promise and is always given the benefit of doubt. This then is directly tied onto our reputation. If we dared break our word, there goes our reputation. Listen to this.

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We do life based on the values we espouse in it. Even if you and I might not have any documentation ot our values, we still strongly operate through our value systems. Our values then become a promise we send to the world that govern the expectations others have over us, thus our reputations. Listen to this.

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A reputation is a major asset. To some people, it is much more valuable than tangible or even liquid assets in that it is the one that brings in others. 

We are all susceptible to getting our reputations spoilt. Here are two things we should be watchful over as far as our reputations are concerned. 

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We do it daily but we are not so cognizant of the thing that it does to our reputations. You see, our reputation is perceived by others depending on how much they experience us. So if you keep doing this one thing, you are diminishing your reputation badly.

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There is a very steep price to pay for a spoilt reputation. Even so, the cost of keeping a reputation in play and with good momentum is substantive, but it doesn't come even close to the price of a bad reputation. Here is what we stand to lose with a bad reputation. Listen to this.

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They sound like they are the same, don't they? Actually, one is the result of the other. One is active and the other is a state. Clout is a very important aspect of our lives. If we have a soiled reputation, then we lose it. Listen to this.

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There are some advantages of a good reputation that cannot really be quantified. They are beautiful. They fight for you. They clear the way for you. They do the donkey work for you, just because you have a good reputation. That's what you stand to lose with a bad reputation. Listen to this.

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We already know that a bad reputation is not desirable. Even though we might not know it, there are always consequences to it. Reputations are always about what people perceive. Therefore, if you have a bad reputation, this is the first thing that will be the casualty. Listen to this.

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A reputation is something we have to think seriously about. It is currency. It is an asset. If I have a bad reputation, whether I caused it or detractors caused it, I stand to lose momentarily or eternally. Listen to this.

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As long as we are humans, we are going to have a reputation. As long as we have a reputation, it is always going to be exposed to being soiled. There are two major ways that a reputation can be spoilt. Listen to this.