Uncertainty fuels creativity in unexpected ways. In this episode of The Life We Create, Taylor and Cobain dive into the power of embracing the unknown and how unpredictability sparks innovation. From art and music to tech and filmmaking, we explore real-life examples of how creative breakthroughs happen when you let go of rigid plans and trust the process.

Highlights of this episode include:

 • Cobain’s personal experience with uncertainty in music production.
 • How improvisation and spontaneity play a key role in creative growth.
 • Why uncertainty leads to innovation across industries.
 • Debunking the myth that structure is the only path to creativity.

Whether you’re a filmmaker, musician, or entrepreneur, this episode is for anyone looking to embrace the unknown and transform it into their best work yet. Share your stories with us in the comments—how has uncertainty sparked your creativity?

Join the conversation:
We want to hear about your creative journey! What’s the biggest breakthrough you’ve had when you embraced uncertainty? Drop a comment below and share your experiences.

Don’t forget to like, subscribe, and hit the notification bell so you never miss a new episode of The Life We Create! Let’s create something amazing, together.

Timecode:
00:00 - Intro

“Uncertainty isn’t just a part of creativity—it’s the lifeblood that fuels it.”

01:00 - The Benefits of Embracing Uncertainty

Exploring how uncertainty allows for organic creativity and unexpected discoveries.

09:23 - Uncertainty Breeds Innovation

How unpredictability leads to breakthroughs in art, technology, and beyond.

17:00 - Counterarguments

Balancing structure and uncertainty in the creative process.

19:55 - Outro

Embrace uncertainty and let it drive your creative projects.

In Episode 18 of The Life We Create, we dive into the #1 mistake filmmakers make when marketing their films and how to fix it. Spoiler: it’s all about personal branding! Learn how filmmakers like Quentin Tarantino, Greta Gerwig, Jordan Peele, and Zack Snyder have mastered the art of personal branding, creating long-lasting careers that go beyond individual projects.

We break down:

- The importance of building your brand as a filmmaker, not just your film.
- Real-life examples of filmmakers who’ve used their personal brand to find success.
- The exact steps you can take to create your own brand: from finding your unique value proposition (UVP) to creating consistent visual identity across platforms.
- How to connect with your audience, grow a loyal fanbase, and gain the creative freedom to control your own career.

If you’re an indie filmmaker or director, branding isn’t just important—it’s essential to your success in today’s film industry.

Timestamps: 00:00 Intro 01:20 What is Personal Branding for Filmmakers? 03:45 Why Branding is the First Step in Marketing Your Film 07:15 Examples of Successful Filmmaker Branding (Tarantino, Gerwig, Peele) 11:30 Building Connection & Fanbase: Issa Rae, Quinta Brunson, Kevin Smith 14:00 Steps to Build Your Personal Brand as a Filmmaker 18:30 Conclusion: Why Your Brand is Key to Success

Cobain & Taylor are back to dive into what it means to be a multi-hyphenate as a creative/professional. As multi-hyphenates ourselves, we talk about our successes, hangups, and lessons learned as creatives with multiple passions and skillsets. It really begs the question, is it necessary to be a multi-hyphenate or just focus on one thing? Can we really do it all? Play along with us and see what side of the fence you're on. 

Cobain & Taylor discuss the treasure trove that is Youtube for independent filmmakers. Youtube has been notoriously underutilized by filmmakers for a long time & those that have tapped into it have reaped amazing rewards. 

They discuss why YouTube is a viable platform for indie filmmakers and that their films can generate profit from YouTube.

It's not necessarily about ditching the traditional model but why not wield the power that is YouTube & make money as a filmmaker.

Fact Check:

https://www.thinkific.com/blog/youtube-money-per-view/#:~:text=Earn%20between%20%242%20and%20%2412%20per%201%2C000%20views%20on%20YouTube&text=Your%20CPM%20(cost%20per%20thousand,total%20views%20will%20be%20monetized.

https://www.emarketer.com/content/youtube-dominates-us-tv-viewership-beating-netflix-according-latest-nielsen-data

Taylor & Cobain are hyped to answer your comments & opinions regarding the previous episode- The Death of Hollywood: Why Creatives are Leaving LA. This engagement was sparked by the LA Times article about Hollywood's Exodus & why TV and Film workers are leaving Los Angeles. There was a lot of great dialogue & we dive deeper into some of the core issues across industries, focusing on entertainment inHollywood. There is hope for creatives (in LA and around the world) & everyone striving to live the life they desire. 

This week Taylor & Cobain take a deep dive into LA Times recent article Hollywood’s exodus: Why film and TV workers are leaving Los Angeles. We discuss how the strikes & living costs have impacted the entertainment industry & how people have made a creative pivot for their lives. This article shows how people have forged new paths for themselves in this age of disruption and how creativity can be freely pursued in many ways outside of Hollywood. We love how these creative individuals came up with solutions to meet their needs & keep scratching the creative itch. It's all in line with The Life We Create and how we have the power to create the life we desire. 

Show up, show up, show up! Consistently. We continue our series inspired by Elizabeth Gilbert's Big Magic and in this episode we discuss Hard Labour vs. Fairy Dust. We debunk & demystify magic/luck happening serendipitously with the help of Elizabeth Gilbert and how consistently doing the work is what allows this magic to happen. It's a lesson in showing up to the work/craft/creativity for yourself & witness what happens as a result of it. Ultimately putting in the work is what gets results and that luck is where preparation & opportunity meet. Dive in with Taylor & Cobain in The Life We Create to implement this concept into your daily life and creative practice. 

Where to start:
listen to Big Magic https://amzn.to/3xoh3Wl

Cobain & Taylor back it with entitlement...creative entitlement that is. We explore this topic that Elizebth Gilbert so elegantly explains in her book, Big Magic, and why you need to hone it. We love this notion & the empowerment it brings and we discuss exactly what creative entitlement is, why it's important, and how to implement it in your life. It's all about giving yourself permission, because you deserve to be creative, boo.

Where to start:

listen to Big Magic https://amzn.to/3xoh3Wl

dive into The Artist's Way https://amzn.to/3KR8jv1

Taylor & Cobain back at it inspired by fellow creative @struthless around The Stallion Theory & the process of harnessing creative freedom. You see, creativity can be like a stallion running free in your mind until you learn to harness it! But don't take it from us, hear how Jerry Seinfeld breaks it down. We’re excited to share this process we discovered to help create structure for creativity and how it will help, not hurt you in guiding it. 

Mentions:

• The Stallion Harness pdf guide provided by @struthless ⁠https://drive.google.com/file/d/1_5GN3q3gOpAwFQxlTrWkS4JfvbSROfr5/view?usp=sharing⁠
• inspo- ⁠https://youtu.be/z8f5MRDiSGY?si=hGdcxRH302p-Pnus⁠
• simon sinek start with why⁠ https://amzn.to/3VEOD3D⁠
• Jerry Seinfeld on Tim Ferriss' podcast talking about The Stallion Theory ⁠https://www.youtube.com/watch?v=yNTmFORn3xQ⁠

Hey hey, Cobain & Taylor here and we’re giving you all the tea behind the scenes of our Huggies Commercial as a family. We reveal the whole process from audition to shoot, our favorite moments and takeaways. Buckle up as we take you on our journey to Mexico City!