Perhaps the most essential piece when building your business, just as with anything else, is the foundation! In today's episode, we're chatting on the first stage of the Lifestyle Builders GPS, the Foundation.

There are so many different people out there telling you how to build your business and shoulding all over you. On today's show, we're talking about the Lifestyle Builders GPS framework and how you can use it to craft your own version of success.

With more and more opportunities to become an entrepreneur and a low barrier to entry into online business, it can be a struggle to figure out the right time to leave your 9-5 job. In today's episode, we chat about how you can prepare yourself, and some of the milestones to hit before handing in that resignation letter!

Are you looking to create your ideal lifestyle?  Then we invite you to become a #lifestylebuilder.

Find out more here.

• [00:18] – Welcome
• [03:10] – Mitigating risk
• [06:02] – Understanding the reality
• [08:00] – Safety
• [10:17] – Planning your expenses 
• [11:06] – Prove your projections first 
• [11:31] – Hating your job does not necessarily mean you should open a business 
• [14:18] – Oftentimes, your job can actually give you experience and tools needed to become an entrepreneur 
• [20:49] – Creating a "Runway" 
• [26:28] – Milestones 
• [28:35] – Action Items 

• Thinking of leaving your job? Share your "quit" date with us for some public accountability!

• Spend some time figuring out your Runway

• Tom's FB Post on Quitting Your Job
• Show 3 – Leaving Your Job & Becoming a Full Time Entrepreneur
• Show 9 – Finding Your Freedom Number
• Show 19 – 7 Mistakes to Avoid When Starting Your Business
• Plan With Purpose: The Ultimate Guide to Creating Your Ideal Lifestyle
• Lifestyle Builders Mentorship

There is a dangerous trend amongst entrepreneurs to be everywhere and to do everything, and to hustle to get your business scaled! In today's episode, we chat on what the very real result of all that can often be - entrepreneur burnout.

Becoming an entrepreneur takes constant growth, and often we get held back by that tricky little thing called Imposter Syndrome. In today's show, we talk about the ways it can pop up, and how to tackle it & move forward!

 Prefer just the Audio?  Click here.

As an entrepreneur mom, it is so easy to get bogged down with all the expectations on you. In today's show, we're chatting on why you need to redefine mom-guilt and just let it go!

Are you looking to create your ideal lifestyle?  Then we invite you to become a #lifestylebuilder.

Find out more here.

• [00:13] – Welcome
• [03:15] – Understanding the disconnect and why you feel guilt 
• [05:15] – External expectations 
• [07:10] – Gender expectations (Just FYI… trying to be Superwoman is no longer a thing… whew!) 
• [08:28] – What happens when you can't reign in your mom guilt 
  • Once you let one thing get to you, the rest tend to flow in too
  • You cannot live up to everyone's expectations of you. It is not possible, regardless of effort put in 
• [11:10] – Identifying the expectations. Is it even yours? 
• [13:09] – Letting go can be very freeing 
• [15:56] – Acknowledging guilt when you begin feeling it can help you let it go 
• [18;00] – Resetting boundaries 
• [20:20] – Understanding what really matters 
  • Don't be afraid to say no
  • Ask for help 
• [23:46] – Self care 
• [26:04] – Action Items 

• What is 1 thing you are feeling guilt about? Post in the comments, what is it and how do you plan to attack it? 

• Take time to reflect daily. Meditate, journal, talk to someone.

• Audible – Get Your First Audiobook Free!
• Amazon – Get The Physical or Kindle Version

• Show 111 – Let Go of Parental Guilt
• Plan With Purpose: The Ultimate Guide to Creating Your Ideal Lifestyle
• Lifestyle Builders Mentorship

Key Insights

• Mom guilt is real, but it doesn't have to take you down 
• Learn the ways to combat mom guilt, by setting boundaries and making plans for when it comes up 
• Manage expectations by taking note of what REALLY matters 

Free Guides

Lifestyle Plan With Purpose

Find Your Financial Freedom

How to Hire a Coach

The post The Danger of Mom-Guilt appeared first on Tom & Ariana Sylvester.

 Prefer just the Audio?  Click here.

How you & your business show up in the world can be a bit of a struggle to figure out. In today's show, we talk about positioning and a couple of ways you can use it in your marketing to stand out

Are you looking to create your ideal lifestyle?  Then we invite you to become a #lifestylebuilder.

Find out more here.

• [00:15] – Welcome
• [02:48] – Online businesses have created so much competition and can make it difficult for your customers to actually find you 
• [04:30] – What you do in the mind of your prospect or potential client is positioning 
• [08:18] – Even if you are not the face of your brand, your story is important. People like people 
• [09:10] – Start with your story, this will become your "Why" 
• [10:48] – Creating your mission statement 
• [15:09] – Creating the connection with your "people" 
• [20:09] – Creating your positioning statement 
  • Who you are 
  • What you stand for
  • What is your purpose 
• [23:36] – Positioning toward your customer journey 
• [28:46] – Action Items 
• [29:29] – Tom's Bookshelf

• What's one way you position your business that makes you stand out?

• Reach out to your existing customers, or even new ones and ask what they percieve of you and your brand. How do you come across to them? 

• Audible – Get Your First Audiobook Free!
• Amazon – Get The Physical or Kindle Version

• Show 51 – Understanding Your Customer
• Show 53 – Your Customer Journey
• Plan With Purpose: The Ultimate Guide to Creating Your Ideal Lifestyle
• Lifestyle Builders Mentorship

Key Insights

• Learn how to create the brand 
• Create your positioning statement
• Discover ways to connect with customers and draw them to you, by really honing in on your brand and why you are the best solution for their needs 

Free Guides

Lifestyle Plan With Purpose

Find Your Financial Freedom

How to Hire a Coach

The post The Importance of Positioning appeared first on Tom & Ariana Sylvester.

 Prefer just the Audio?  Click here.

It is so easy to get started in the online business world that new business owners often get caught up in the sexiness that is marketing. In today's show we're chatting on why you need to focus on the other 3 components of your business!

Are you looking to create your ideal lifestyle?  Then we invite you to become a #lifestylebuilder.

Find out more here.

• [00:16] – Welcome
• [01:07] – The FOMO trap of marketing 
• [03:05] – There are marketers who prey on people just starting out, by promising the "easy button" to sales. Unfortunately, there is no such thing
• [07:17] – Where (and how) marketing will fit in for you 
  • Your number 1 goal is to make that first dollar, and until that happens, marketing should be shelved
• [08:51] – Sales before marketing allows you to ensure you're actually ready for the traffic that good marketing can provide 
• [10:12] – Work your business in reverse
• [16:40] – If you haven't set up the proper systems to fulfill sales, your marketing is rendered useless
• [21:10] – In the long run, marketing should always be just one piece of your entire sales strategy
• [25:17] – Action Items

• What is 1 thing you've been avoiding or procrastinating on? Have you been spending that energy on marketing instead? Should you be? 

• Take a step back from your marketing and do an audit. Are there areas where there is a gap? Could you make it any more efficient? 

• Show 5 – Testing Your Business Idea & Making Sales
• Show 115 – Organic Marketing Before Paid Marketing
• Plan With Purpose: The Ultimate Guide to Creating Your Ideal Lifestyle
• Lifestyle Builders Mentorship

Key Insights

• Discover the many reasons marketing should be a final step in your overall strategy
• Learn to work your business backwards
• Avoid paying for marketing as often as you can. Sometimes, organic marketing proves to be much more effective in garnering the right attention 

Free Guides

Lifestyle Plan With Purpose

Find Your Financial Freedom

How to Hire a Coach

The post There's More to Business Than Marketing appeared first on Tom & Ariana Sylvester.

 Prefer just the Audio?  Click here.

In today's business world, it's easy to get caught up in the glamour & promise of paid marketing to bring customers into your business. In this episode, we're going to talk about why organic marketing is something every business should do before paying for any kind of ads

Are you looking to create your ideal lifestyle?  Then we invite you to become a #lifestylebuilder.

Find out more here.

• [00:15] – Welcome
• [01:52] – Early on in your business, you really have a lot of testing to do before any marketing takes place 
• [02:26] – Organic marketing is FREE! 
  • See what works first
  • Your first sale will always be the hardest 
• [05:18] – Testing ideas and making sales
  • Find where your ideal clients are, they will become your 1st sale
• [09:07] – Because there are literally thousands of paid ads every day, you need to be sure that you're targeting the right people. Knowing your customer journey is critical at this stage 
• [11:24] – Money never solves the problem. You need to solve the problem for your customers first 
• [14:09] – Move from hot to cold customers, even though it may seem backward. Focus first on the people who know you 
• [22:19] – Action Items 

• Take someone that you follow, head over to their website and walk through their organic marketing. What steps do you take to ultimately get to purchase?

• Do an audit of your marketing. Do you have a short path set up for your hot customers?

• Show 5 – Testing Your Business Idea & Making Sales
• Show 113 – Stop Losing Customers
• Plan With Purpose: The Ultimate Guide to Creating Your Ideal Lifestyle
• Lifestyle Builders Mentorship

Key Insights

• Learn the reasons it's often best to keep the paid marketing ads as a final step in your marketing ploy
• It is important to keep in mind… organic marketing is FREE!
• Be sure you are very clear on your customer journey before delving into the world of paid maketing 

Free Guides

Lifestyle Plan With Purpose

Find Your Financial Freedom

How to Hire a Coach

The post Organic Marketing Before Paid Marketing appeared first on Tom & Ariana Sylvester.