In this episode of the LiftKit Marketing Podcast, we sit down with Stephen Pruitt, Principal at Mountain View Group, to explore the powerful intersection of creativity, strategy, and empathy in agency leadership. With roots in filmmaking and a career that spans award-winning work with global brands like Coca-Cola, UPS, and GE Healthcare, Stephen shares how he transitioned from directing television to running a thriving creative agency. We dive into the rise of AI in creative workflows, how to build a people-first agency culture, and why internal communications is one of the most overlooked growth levers for large organizations. If you're a marketer, agency leader, or creative professional navigating change, this conversation offers both inspiration and actionable insight.

From Retail Floor to Digital Commerce Powerhouse. Michael McBride on Building Agencies, AI Readiness and Brand Innovation  In this episode of the LiftKit Marketing Podcast, host John Hoeft sits down with Michael McBride, Founder and CEO of Atelier Commerce, for a wide-ranging conversation on the evolution of digital commerce, building a full-service agency from scratch, and preparing brands for the AI-driven future of marketing. 

From General Mills to AI Startups with Carter Jensen. What does it take to walk away from a high-level role at a Fortune 500 company to help build something from the ground up. Carter shares why he made the leap from corporate stability to entrepreneurial uncertainty, what it means to find your zone of genius, and how thinking like a founder can help marketers and business leaders thrive in a rapidly changing landscape.

In this episode, we’re joined by Heidi Hattendorf, fractional CMO, go-to-market strategist, and author of The Marketing Growth Formula. Heidi shares how to transform marketing from a cost center into a measurable driver of business growth. We dig into product marketing, positioning strategy, aligning teams, and how to scale with purpose. Whether you're a founder, marketer, or exec, this conversation is full of insights.

In this episode of the LiftKit Marketing Podcast, we’re joined by Callie Doschadis, founder of AdHound Media, a fast-growing digital agency based in Nashville.

Callie shares her no-BS journey from being unexpectedly fired to launching a fully booked agency in under a year.

She talks candidly about:

Why she didn’t niche down right away

The myth of needing a big in-house team

AdHoundID — which identifies anonymous site visitors and fuels next-level retargeting

What’s actually working for her clients right now in digital advertising

Whether you’re an entrepreneur, marketing manager, or just someone thinking about building your own agency — this episode is packed with lessons, energy, and practical insights. We also hear her advice for women stepping into entrepreneurship, why "there’s never a perfect time," and who she’s lifting up in her community.

From Freelance to Founder: HubSpot Ops, Live Events & Scaling Smart

In this episode of the LiftKit Marketing Podcast, John Hoeft and Danielle Schermerhorn sit down with Danielle Urban, co-founder of Cartographer Consulting, a marketing operations consultancy that helps SaaS and service-based companies make sense of messy systems, workflows, and disconnected tools. Danielle shares how she went from moonlighting freelance projects to launching a thriving ops-focused consultancy. You’ll hear how motherhood and the high cost of daycare nudged her toward entrepreneurship and how she’s now using her operations brain to help growing teams scale smarter.

We also dig into:

How to get the most out of HubSpot

Behind-the-scenes of her recent INBOUND conference experience

How to network like a pro (even if you’re going solo)

The role of AI in marketing ops

Advice for freelancers and agency owners ready to scale

If you’ve ever wondered what it looks like to build a consultancy with strong systems and human-centered values — this one’s for you.

SEO Isn’t Dead, It’s Just Evolving. Adrian Dahlin on Search, AI & Authority Is SEO really dead? Not according to Adrian Dahlin.

In this episode, we sit down with the founder of Search to Sale to talk about the evolution of search, the rise of generative engine optimization (GEO), and how AI is changing the way brands get discovered online. Adrian shares his journey from data-driven nonprofit marketer to SEO expert and tech founder and opens up about the challenges (and breakthroughs) of launching an agency just as AI tools like ChatGPT were exploding onto the scene.

We dig into:

Why SEO still works (despite the rumors)

How AI chatbots are influencing buyer decisions

What “AI authority” means, and how to build it

The underrated power of Reddit in SEO strategy

How brands should rethink search, traffic, and trust

This conversation is a must-listen for marketers, agency owners, and anyone navigating the shifting search landscape in 2025 and beyond.

In our debut episode of the LiftKit Marketing Podcast, we sit down with Andrew Eklund, founder of Ciceron, Minneapolis’ first digital agency and a true trailblazer in the world of marketing and technology. Andrew shares his 30-year journey through the digital revolution from launching a CMS before WordPress even existed to building e-commerce sites before Amazon Prime was a thing. He opens up about the highs and lows of agency life, the challenges of burnout and reinvention, and why connection still matters more than ever in a tech-saturated world.

We also dig into:

The early days of digital marketing (and what’s changed)

His work with TAAN Worldwide, a global agency network Why AI needs a human-centered strategy to be effective What agencies should be doing to stay relevant right now

If you're a marketer, agency owner, entrepreneur, or just love a great founder story, this one is for you.

In this episode of the LiftKit Marketing Podcast, we sit down with Brooke Weller, a marketing leader who’s done it all — from running a coffee stand to leading global media teams to launching her own agency. Brooke shares her unconventional path to marketing leadership, including: How she launched her first business out of a gas station Why “filling the gaps” became her superpower in agency life The value of ignoring the “stay in your lane” advice Her approach to integrated marketing in a post-funnel world The AI tools and platforms she’s testing and loving right now What inspired her to launch Designs for Growth, and what’s next Plus, we talk about her restaurant startup, her new consulting ventures, and why now is the most exhilarating — and humbling — time to be in marketing.

In this inaugural episode of the LiftKit Marketing podcast, hosts John Hoeft and Danielle Shermerhorn share their personal journeys in the marketing industry, discussing the challenges and triumphs they have faced. They emphasize the importance of celebrating the wins in marketing, the average tenure of marketers, and the need for a supportive community. The conversation also touches on the evolving landscape of marketing, the impact of AI, and the significance of sharing stories to empower fellow marketers. The marketing industry can be tough, with an average tenure of just 1.5 years. It's important to celebrate wins and share experiences in marketing. Many marketers feel isolated and struggle to share their successes. Starting a business can lead to unexpected opportunities in marketing. Wearing multiple marketing hats provides valuable experience. Work-life balance in marketing is often intertwined with personal life. The marketing landscape is constantly evolving with new technologies. AI is seen as a game-changer in the marketing field. Sharing stories can inspire and empower other marketers. Building a supportive community is essential for growth in marketing.