The Lighthouse Brand Builders Podcast

By Peter Wilken

Hosted by Peter Wilken—a seasoned brand strategist, published author, speaker, and founder of The Lighthouse Brand Strategy Academy—this podcast is your go-to resource for actionable insights and prov... more

· Education

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FAQs about The Lighthouse Brand Builders Podcast:

How many episodes does The Lighthouse Brand Builders Podcast have?

The podcast currently has 39 episodes available.

The Lighthouse Brand Builders Podcast episodes:

February 09, 2026 The Hardest Part of Leadership: Firing With Integrity (Hiring & Firing Part 2)
Leadership is tested when no option feels good.
In this episode, I reflect on the most difficult part of leadership: firing. I share why avoiding these decisions creates deeper problems over time, and how integrity, clarity, and fairness matter when the choice is uncomfortable.
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7min
February 01, 2026 How to Hire the Right People (Hiring & Firing Part 1)
You don’t build culture with values. You build it with people.
In this episode, I reflect on how I approached hiring when running an agency. From peer recognition to the discipline of hiring people better than yourself, this conversation explores why culture is shaped through people long before strategy or structure.
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7min
January 27, 2026 Designing Space That Shapes Culture (Leo Burnett Malaysia Part 2)
Culture is shaped long before anyone speaks.
In this episode, I continue the Leo Burnett Malaysia story by exploring how the physical environment shapes culture. From boxing ring meeting rooms to elevated creative spaces, the office was designed to reinforce values, behaviour, and belief. A lesson in how space quietly drives performance.
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9min
January 18, 2026 Turning Crisis Into Bold Opportunity (Leo Burnett Malaysia Part 1)
Crisis doesn’t just test leadership. It reveals it.
In this episode, I reflect on my time at Leo Burnett Malaysia during the Asian economic crisis. Faced with collapsing budgets and hard decisions, we chose to act boldly rather than retreat. A story about leadership, culture, and turning constraint into opportunity.
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8min
January 11, 2026 When the Market Proves You Right (Lipton Part 2)
The market doesn’t care about scorecards. It cares about impact.
In this episode, I continue the Lipton Ice Tea story and share what happened after the campaign was heavily criticised. Despite receiving the lowest evaluation Unilever had ever given, the work went on to outperform every Lipton campaign globally. A lesson in trusting results, not rigid systems.
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7min
January 11, 2026 Why Playing Safe Never Builds Great Work (Lipton Part 1)
Playing it safe creates comfort. It rarely creates great work.
In this episode, I share the story behind a Lipton Ice Tea campaign we created at Ogilvy Philippines that broke Unilever’s global rules. The work polarised opinion, but it reinforced why conviction and courage matter more than safety in brand leadership.
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7min
January 08, 2026 Who Really Fuels Great Ideas
Every team has its “milking cows,” the people whose work creates the value that keeps everyone else going.
In this episode, I share how I learned to recognize, support, and challenge top creative talent while ensuring every department had a stake in their success.
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8min
January 03, 2026 The Power of Relationships in Leadership
At Leo Burnett Malaysia, we achieved incredible results in tough times. But I learned the hard way that success built only on performance does not last.
Relationships matter most. When trust weakens, even the strongest teams can break.
In this episode, I share the story of how I lost sight of that truth and how it reshaped the way I lead, hire, and build teams today.
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10min
December 21, 2025 When Bold Ideas Turn Political
We created a campaign that reshaped a city’s image, but it also brought us face-to-face with political power and unintended consequences.
In this episode, I share the story of Fort Bonifacio, how one creative success led to unexpected tension with city officials, and the lessons I learned about influence, integrity, and navigating the world of politics.
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10min
December 14, 2025 Looking Back on Ogilvy’s Golden Years (Ogilvy PH Part 2)
At Ogilvy Philippines, everything clicked. We were growing fast, doing great work, and it felt like we were in complete flow.
But you rarely see the golden years while you’re living them. You’re too busy moving forward. It’s only in hindsight that you realize how special they were.
In this episode, I share what that time taught me about success, balance, and knowing when to slow down.
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7min

FAQs about The Lighthouse Brand Builders Podcast:

How many episodes does The Lighthouse Brand Builders Podcast have?

The podcast currently has 39 episodes available.