We often talk about outreach mechanics — LinkedIn sequences, messaging frameworks, follow-ups, timing and automation. But most of that is surface level. What actually moves a buyer along their decision path isn’t outreach mechanics — it’s trust.On LinkedIn, where professional identity intersects with human behavior, trust isn’t earned in a single DM or post. Instead, it’s accumulated invisibly over time, through a series of meaningful touchpoints that shape buyers’ beliefs about you before they ever say “book a call.”In this video, I’ll break down what the research says about the number of touchpoints buyers engage with before a purchase, why they exist, and how you can structure your LinkedIn strategy to move prospects consciously — and subconsciously — along the LinkedIn Trust Curve.This is the ideal personal branding & lead generation strategy mix.