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IN THIS EPISODE:
Comparing yourself to others in your space is one of the fastest ways to blend in and feel off track. We dive deep into the traps of comparing yourself to others, how to differentiate yourself, and how to start a "narrow lane" positioning yourself on LinkedIn.
BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions:
-https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out
Both quickly realized that the “Power of Two” as MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com.
Follow The LinkedIn Branding Community Page
ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Group
TRANSCRIPT
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IN THIS EPISODE:
LinkedIn Direct Messages (DMs) can be a place that makes or breaks your brand, relationships, and sales. This episode shares our best strategies and tips to start conversations, build meaningful relationships, and more in the DMs.
BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn:
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn Group
TRANSCRIPT
Read Here
IN THIS EPISODE:
Employees are some of the company's best branding assets, so why do many organizations put up roadblocks? In this episode, we get candid on the what, how, and why it matters for employee advocacy so everyone can win on LinkedIn.
BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn:
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn Group
LINKS
Deeper Dive with Michelle B Griffin on the Internal Marketing Podcast
TRANSCRIPT
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IN THIS EPISODE:
Feeling off in your personal brand? Not sure you're showing up aligned in your work and on LinkedIn? We've been there, too, and in this tell-all episode, we get real on our recent rebrands and repositioning to start feeling clear, focused, and back on track with the work we're meant to do.
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn:
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn Group
LINKS
How to Merge LinkedIn Company Pages
TRANSCRIPT
IN THIS EPISODE:
Not sure how to manage and market yourself or your business with LinkedIn Company Pages? We detail NEW tips to keep current, not waste time, and how to be more visible with LinkedIn Company Pages.
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn:
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn Group
LINKS
How to Merge LinkedIn Company Pages
TRANSCRIPT
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IN THIS EPISODE:
"I want to start posting and being active on LinkedIn...but..." (insert one of 30 excuses out there)
And then you're still on the sidelines. :(
We don't want that to be you, so this episode is about how to crack and contain that F word that holds up back. We share our stories of being fearful and how we overcame them + actionable tips to take action and put yourself out there...the place where opportunities are waiting for you.
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn:
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn Group
TRANSCRIPT
Read Here
IN THIS EPISODE:
"Should I invest in LinkedIn Premium?" We see this question often and in this week's episode, we're workshopping the pros/cons and benefits of a LinkedIn free vs paid premium account. We discuss the best-case uses of LinkedIn Sales Navigator so you can assess what's right for you.
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn:
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn Group
LINK
Free 30-day trial for a LinkedIn Learning Premium Account
TRANSCRIPT
READ HERE
IN THIS EPISODE:
Your profile is your personal brand website, says Michelle B Griffin. What is yours saying about you and/or your business?
We detail much-needed profile revamps you can take for the start of a fresh, focused, and financially viable year and beyond.
Learn the best path for LinkedIn profiles this year, what's working (and not), and how to best position yourself for the opportunities and outcomes you desire and deserve
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist and speaker who has devoted her career to connecting people, growing communities, and building brands.
As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is the founder of Standout Women, a frequent speaker, podcast guest, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn:
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: https://b2bgrowthco.com/
Join Michelle's "Cheer Squad for Good" LinkedIn Group
LINKS
Check your LinkedIn SSI Score: As a baseline, see where you stand. (must be logged into LinkedIn first)
https://linkedin.com/sales/ssi
Michelle J Raymond's current 30-day LinkedIn Profile Challenge Video Series
30-Day LinkedIn Profile Refresh Challenge Video Series
TRANSCRIPT
Read Herehttps://share.descript.com/view/BblLE337JJe
IN THIS EPISODE:
Our first episode is back for the new year. We share our lessons learned on what worked and didn't for us last year and what you can do to stay on track and stay successful in 2024.
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out
ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's free LinkedIn Personal Branding Community,
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience
LinkedIn:
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Group
LINKS
https://www.wellspent.so/
(MBG's suggested app for doom scrolling)
TRANSCRIPT
READ HERE
IN THIS EPISODE:
We get so caught up in the day to day, we forget the bigger reason why we create and grow our brands. In this episode we share our best tips to flourish on LinkedIn with our impactful LinkedIn algorithm and AI busting strategies for deeper connections and opportunities. It's our final episode of of the year — we'll back in two weeks to welcome in the new year. Happy Holidays from #MichelleSquared!
BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
Website: https://michellebgriffin.com
Join Michelle's LinkedIn Personal Branding Group
https://www.linkedin.com/groups/13935427/
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Website: www.b2bgrowthco.com
Join Michelle's "Cheer Squad for Good" LinkedIn Group
TRANSCRIPT
READ HERE
From the publisher's feed

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