
Sign up to save your podcasts
Or


IN THIS EPISODE:
Are you feeling down and discouraged about LinkedIn's reach? This can be frustrating, especially if you track (or over track) your LinkedIn analytics and content data.
Good news: Analytics aren't everything, and the typical analysis of them might be steering you in the wrong path. We share our tips on what you should look for, other important metrics, and two top tips to "recalculate" your mindset and motivation to keep going on LinkedIn.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY:
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal
LinkedIn:
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
What's the best type of content to post on LinkedIn? What format gets the most reach? In this episode, we share our proven steps and systems before you post content on LinkedIn. No more being overwhelmed — (or waiting until everything is perfect) — we detail how to strategically post LinkedIn content that's easy for you and easy to attract the right people.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY:
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal
LinkedIn:
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
AI (artificial intelligence) technology and tools are all over Linkedin. Yet, does it make sense to use it for everything and every touch point? We discuss the latest trends, tools and share how they can help and hurt your personal and business brands on LinkedIn.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY:
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal
LinkedIn:
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
Are you hesitant to celebrate your professional achievements? Whether you've been hired for a new role, guest on a podcast, won an award, published a book, or spoken at an event, your accolades are meant to be shared and showcased. We detail the why, how, and where to announce them on LinkedIn and the exact mindset you need to stop playing small and feeling too promotional on LinkedIn.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY:
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal
LinkedIn:
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
It's a new season change: fall/autumn in the US for Michelle B Griffin and spring for Michelle J Raymond in Australia. That is the perfect time for these five quick and easy profile refreshes. We share the top areas to update and where you'd be surprised by how critical (and often overlooked) they are for keeping you top of your mind in your field.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY:
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal
LinkedIn:
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
Michelle J Raymond introduces her new concept and framework of "page advocacy" for company pages to empower employees and teams to grow on LinkedIn and beyond. It's a new twist and "bring everyone together" approach using The Power of Two to grow the brand, culture and hiring, sales, marketing and more.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY:
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal
LinkedIn:
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to
LINKS
Listen to Michelle J Raymond's Podcast on Page Advocacy
Company Pages Episodes With Examples
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
In this episode we chat about the dangers of commoditization of experts on LinkedIn. With the crowded feeds of thousands like you and the plague of pop-up experts it's critical you're well positioned and branded to be top of mind for those you're here to support. We share examples of those who're doing this top of mind positioning and branding and be "known for that ONE thing you do."
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY:
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal
LinkedIn:
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
This episode is for you, hidden experts and introverts, or anyone on the sidelines who wants to "put themselves out there" but feels held back. We discuss how to self-promote that's not cringe but contribution and the exact areas on your profile to review and update to keep you top of mind for those you're here to serve. We Flip the Switch On Your Limiting Inner Voice:
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY:
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal
LinkedIn:
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to
LINKS
Lisa McGuire's post on LinkedIn mentioned in the episode.
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
Want more reach, engagement and followers for your LinkedIn company page? If your page isn't feeling the love, we share how to get it back on track plus three examples of company pages that are feeling the LinkedIn Love.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY:
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact.
She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal
LinkedIn:
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to
LINKS
Hootsuite Company Page
Duolingo Company Page
New Zealand Police Company Page
TRANSCRIPT
The episode transcript is available to read here.
IN THIS EPISODE:
Is speaking on stages on your radar? We share our personal stories, strategies and best tips on how to launch yourself as a speaker (or podcast guest) sharing your unique perspectives using LinkedIn as your starting point.
OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book
THE BACKSTORY:
Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements.
ABOUT US:
Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert.
Website: https://b2bgrowthco.com/ For more tips, subscribe to Michelle's YouTube Channel: https://www.youtube.com/@MichelleJRaymond
SUBMIT YOUR QUESTION
Do you have a question for us to
TRANSCRIPT
The episode transcript is available to read here.
From the publisher's feed

2,018 Listeners