In this episode of The LinkUp, we unpack why audience targeting needs to go beyond age brackets and generational labels. From life stage and belief systems to values and lived experience, we explore how to define real audiences in a way that actually connects.

We’re also putting the theory to the test with a special segment: our generational divide dating show. It’s as hilarious as it is revealing, showing just how differently people across age groups really think (and why that matters for your brand).

Plus, we break down real-world examples of brands that got their audience targeting right.

Listen in as we challenge blanket labels and dig into what it really means to understand who you're speaking to.

In this episode of The LinkUp Lite: Pitch Perfect, we’re diving deep into the world of pitching. We’ll be tackling everything, from the nerves, the misfires, and the moments that land. We share personal experiences from our own pitch journeys, breaking down what’s worked, what didn’t, and how storytelling has become one of the most powerful tools in our toolkit when pitching to a client. 

This episode offers honest insights and practical tips to help you craft a pitch that connects, convinces, and converts. 

Tune in, take notes, and get ready to pitch with confidence.

Welcome to The LinkUp Lite, our brand new series of bite-sized episodes that pull back the curtain on agency life with honest, unfiltered conversations.

In this kickoff episode, we’re busting the age-old myth that “not everyone is creative.” From quiet problem-solving to bold ideas, creativity shows up in more ways than we often give it credit for. We explore how to find your own creative spark — no matter your role, background, or job title.

If you’ve ever doubted your creativity, this one’s for you.

https://hyphencreatives.com/the-link-up/

In this episode, we’re diving straight into one of the most hotly debated questions in branding:
Should your brand be chasing trends, or building something timeless?
In this episode of The LinkUp, we’re unpacking the difference between moments and movements, exploring how brands can either ride the cultural wave or create one of their own. Think Nike’s consistency vs. the fast-fashion chaos of viral drops. We’re talking macro trends, micro trends, trend fatigue, and why sometimes—being too trendy can backfire.
We’re breaking down real examples, calling out the wins and the flops. Plus, we’re asking the big question:
Is your brand shaping culture—or just reacting to it?
If you’re in marketing, strategy, or simply love a good brand case study—this episode’s for you. Tune in now!

https://hyphencreatives.com/the-link-up/

What does it really take to build brand love?

In this episode of The LinkUp, we’re breaking down what brand love is—and what it isn’t. We explore why it’s essential for long-term success and the key steps to creating a loyal, engaged community that lives and breathes your brand.

From emotional connections to strategic brand-building, we highlight real-world examples of brands that have mastered the art of brand love. Whether you're looking to strengthen your audience relationships or start from scratch, this episode is packed with insights to help you turn customers into brand advocates.

Tune in to All You Need is Brand Love now and don't forget to signup to The LinkUp Newsletter where you gain access to our brand-building resources!

https://hyphencreatives.com/the-link-up/

In the third episode of The LinkUp, Shopped In Your Tracks, we’re pulling back the curtain and diving deep into shopper marketing, breaking down what drives people to choose that product and make that purchase.
Conversion remains the bottom line for brands, and we’ll be unpacking the essential strategies that go into building effective shopper marketing strategies, while also taking a look at some of our most successful campaigns.

In "Not Just a Pretty Feed," we’re diving deeper into the essentials for building a great social media page. 

Sure, aesthetics matter - but it’s not just about how your feed looks, it’s about informing, entertaining, and truly connecting with your audience. Social media is the easiest place to start growing your brand’s digital footprint, and we’ve got the insights you need to get started!

https://hyphencreatives.com/the-link-up/

The first episode of The LinkUp is here!

In the debut episode of Hyphen Creatives’ official podcast, we’re judging books by their covers and looking at why first impressions matter when it comes to branding.

You’ll hear all about the art and science behind creating a strong brand identity, how perceptions impact your bottom line, and so much more.

Listen to the episode now, follow us for more updates, and sign up for our newsletter on our website for exclusive access to great resources!

https://hyphencreatives.com/the-link-up/

The LinkUp isn’t your average marketing podcast - no fluff, just real deal insights.

Come along as we pull back the curtain on real agency life with the team at Hyphen Creatives. Bringing you insider tips, strategies, and behind-the-scenes stories that will help you build a brand with purpose and impact.

Whether you’re just starting or in need of some fresh inspiration, this is where you level up.