Do you say “yes” more often to work than to your family? That’s what we refer to as “yes cocaine.”

Just say “No!” to the workaholic’s “Yes cocaine.”

This drug is the product of a high-impact life with a to-do list that never seems to shrink.

You may be working 10- or 12-hour days and going home exhausted.

Once you hit home, the drug wears off. You’re tired of saying “Yes” and begin saying “No” almost the second you walk in the door.

What if you could reverse the trend of saying “Yes” to unimportant things and “No” to the ones that really matter?

In this episode, we want to introduce you to some parts of yourself you probably haven’t met. And if you live a high-impact work life, you’ll hear some things in this episode that might hurt a bit.

You know what?

They hurt us just as much. Frankly, Talking through this episode messed us up a little bt.

We’ve mostly cured ourselves of our addiction to “yes cocaine,” but we still have an occasional relapse.

We talk through how your high-impact life is hurting your home life, and share some of the career triggers that hurt our families through the years.

This episode is chock-full of shortcuts we want you to understand, because we want you to skip the pain we went through.

If you’ve ever realized as you brushed off your kids that there will come a time they don’t even try to get your attention anymore, this episode is for you.

If you’ve ever found yourself staring at the laptop you brought home from work while your wife tries to have an emotionally involved conversation, this episode’s for you.

And if you want to reprioritize your life so you have higher impact with the people who matter most, click play on the player above.

Daddies should be heroes, not workaholics.

We’ll help you determine how to cut out unimportant things so the important things will get more of your attention.

Listen to this episode to hear Bill Watkins and me talk about how to make your high-impact life impact what matters and more:

• The percentage of things you can safely say “No” to at work to improve your impact at home.
• A trick with your smartphone that will help you become closer to your family.
• Reprioritizing your life knowing what really matters.
• Why it took Bill 7 years to rebuild relationships after one too many gulps of workahol.
• The decision Bill made that allowed him to recover from otherwise fatal mistakes.
• A silent killer in your family life.
• The good, the bad, and the ugly in your personality as a high-impact businessman.
• Why your disconnection with your wife could be pushing her out on “emotional affairs.”

Do this next to break through to freedom from “yes cocaine”

Look, in this episode we introduce you to yourself a little. If it hurts, know that the pain can disappear.

With one free 30-minute video call, our Freedom Breakthrough Session, we’ll start to walk you down the path to freedom from the pain points in your business life so you can be the husband, father, and friend you’d rather be.

Every man has a lot more potential than they realize, and we help men extract that every day. One client recently described his reprioritized life as “exuberant.”

We want you to have that too.

Click here to start reprioritizing your life.

Without marketing, you’ll reach dozens of people as opposed to millions. Why would you want to do that?

My guest today, Brian Kurtz, is the CEO of Titans Marketing. Brian has literally reached millions, having sent out more than 1.3 billion pieces of direct mail. He learned how to market directly, which helped him grow one company from about $3 million in revenue to about $157 million at its peak.

Brian now stands on the shoulders of giants in the marketing world to tell next-generation marketers how to market in the digital age using timeless techniques.

It’s the best time in the history of the world to be a marketer.  Brian Kurtz via @RustyLionAcad

In this episode, Brian talks me through how to market without being evil. And you know what? The key is something we preach at Rusty Lion Academy:

Not everything is a selling event; but everything is a relationship event. Brian Kurtz via @RustyLionAcad

Brian tells me the mistakes otherwise great marketers sometimes make, how to bring in revenue through marketing, and how to grow your own lists. He tells how to do all that while building your client relationships instead of viewing clients as “victims of marketing.”

If you want to improve your marketing and increase your revenues, this episode is for you. If you feel like marketing is outside your comfort zone, this episode is for you. And if you want to become a marketing samurai (because being a ninja isn’t enough) then click play in the player above to get started.

Listen to this episode to hear marketing legend Brian Kurtz tell me how to market while building relationships and more:

• Why you should be a marketing samurai, not a marketing ninja.
• The pull mentality great marketers use.
• How one man destroyed his list with one marketing misstep.
• Being congruent with your own marketing messages.
• The percentage of your time you should direct at marketing. (HINT: It’s not low double digits.)
• Why you need to understand almost every avenue for marketing even if you don’t use them all.
• What you should do if you find yourself envious of another company.
• The reason you should give sincere compliments, as evidenced by Tony Bennett.

Books and resources mentioned in this episode that can help you learn how to market:

• “Essentialism: The Disciplined Pursuit of Less,” by Greg McKeown
• “The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand,” by Craig Simpson and . Buy at http://www.thelegendsbook.com/ for exclusive extras.
• “When I Stop Talking, You'll Know I'm Dead: Useful Stories from a Persuasive Man,” by Jerry Weintraub and Rich Cohen
• “The Robert Collier Letter Book,” by Robert Collier
• “Scientific Advertising,” by Claude Hopkins
• “Breakthrough Advertising,” by Eugene Schwartz and Martin Edelston
• “The Ultimate Sales Letter: Attract New Customers. Boost your Sales.” By Dan Kennedy

How to contact Brian Kurtz, CEO of Titans Marketing:

You can get in touch with Brian through his website.

Do this next to improve your marketing:

Admit it, you have a hard time with marketing.

It’s easy to lose your way in the weeds. We’ve been there.

And you know what? Sometimes feeling overly tied to your marketing efforts cuts some freedom and time out of your life.

We can reverse that. We offer free 30-minute Freedom Breakthrough Sessions that will help you figure out where you’re going wrong and how to steal your life back from the things that have stolen it from you.

Click here to change your life.

Ever notice a sports announcer pull out a crazy and obscure statistic during the Super Bowl?   (My Falcons are going to crush the Patriots this year, by the way!)   These sports teams have access to untold libraries of statistics along with entire teams that evaluate numbers in real time to figure out important trends.   In the NFL, they track every statistic for every player and every team. It all goes into a huge database they can learn from.   Do you think an NFL player knows a few statistics about themselves?   Of course! Knowing numbers helps them create serious growth and some high-level play.   Are you doing the same for your team?   We’ve noticed in our clients that some aren’t tracking their statistics enough. We only recently honed our own stat tracking to what it needs to be, as well.   In this episode, we’ll walk you through figuring out which statistics to track, when in the life of your company you should start tracking them, and who in your company should be paying attention.   The answers to each of these questions probably isn’t as intuitive as you might think.   Click play in the player above to get started.   Use your statistics in a collaborative way to improve.     Listen to this episode to hear Bill Watkins and me talk about how to track metrics like a pro sports team and more:

• The link between fantasy football and your metrics.
• A law that tells you why you should pay more attention to your numbers.
• Why not understanding your numbers means not understanding your business.
• Developing discipline to track the right numbers.
• A stat tracking recipe for disaster.
• Finding metrics that matter.

  Books that can help you learn how to track metrics more effectively:

• "How to Win Friends and Influence People," by Dale Carnegie
• "Traction: Get a Grip on Your Business," by Gino Wickman

  Do this next:   You know your business better than anyone, but there’s some things you may never see clearly from the inside.   We want you to see yourself as others do. With that in mind, we want to give you a free 30-minute Freedom Breakthrough Session.   In your free video call, you’ll find yourself face-to-face with Bill or me, Robert. We’ll guide you toward unlocking your potential while freeing yourself up for the most import ant things in your life.   Click here to get started.     Question of the week:   What’s the key statistic you’ve used to build your business and how did you leverage it? Answer in the comments on our show notes page at www.rustylionacademy.com

Can you envision a world where you look forward to every meeting?

If you listen to this episode, you might just feel that way.

My guest today is Cameron Herold, the author of “Meetings Suck: Turning One of the Most Loathed Elements of Business into One of the Most Valuable,” “Double Double: How to Double Your Revenue and Profit in 3 Years or Less,” and co-author of “The Miracle Morning for Entrepreneurs: Elevate Your SELF to Elevate Your BUSINESS.”

Cameron has had tons of success in his life, and currently consults for one of the “Big 4” wireless carriers and a monarchy. He also founded the COO Alliance, a networking and learning group for the often-overlooked seconds in command. In his own work as a COO, Cameron grew 1-800-GOT-JUNK from $2 million to $106 million in revenue.

Somewhere along the way, Cameron learned to create purpose behind meetings. With that knowledge, he’s taught people who often say “Meetings suck” to look forward to their meetings and get more out of them.

He says that people who host bad meetings often feel that everyone needs to be there. That’s a costly mistake both literally and figuratively.

“Getting better at feeling like you’re missing out on a meeting saves you a ton of money,” he tells me in this episode. “It’s not like you weren’t invited to a cocktail party.”  

He goes on to tell me that when you congregate high-level employees who don’t need to be in the room weekly for 30 minutes, you’re losing thousands of dollars unnecessarily and convincing your team that meetings suck.

If you want meetings that don’t suck your time, money, and resources, this episode is for you. If you want to get quiet employees to contribute more to your meetings, this episode is for you. And if you feel like meetings are a waste of time, click play on the player above for a valuable education.

Meetings don’t suck. They’re amazing. The problem is you suck at running meetings.

Listen to this episode to hear Cameron Herold tell me why bad meetings suck, how to improve yours, and more:

• Why Cameron changed what the “S” stands for in SMART goals.
• A mind trick that improves your chances of accomplishing a goal.
• How under-the-radar stress can crash you even if you feel OK.
• The way to recover from the kind of stress that forces you to cry on the floor.
• Why to stay away from work when you’re not supposed to be there.
• The reason you should allow employees to “opt in” to meetings by distributing a solid agenda.
• The secrets to more focused meetings.
• Getting introverts and the inexperienced to voice more ideas.

Books and resources mentioned in this episode:

• “Meetings Suck: Turning One of the Most Loathed Elements of Business into One of the Most Valuable,” by Cameron Herold
• “Double Double: How to Double Your Revenue and Profit in 3 Years or Less,” by Cameron Herold
• “The Miracle Morning for Entrepreneurs: Elevate Your SELF to Elevate Your BUSINESS,” by Cameron Herold and Hal Elrod

How to contact Cameron Herold:

You can get in touch with Cameron through his website and blog.

Do this next:

At Rusty Lion Academy, my business partner Bill and I offer free 30-minute Freedom Breakthrough Sessions that will help you figure out where you’re going wrong if your meetings suck or if you have any other problem in your business life.

In your free video conference session, you’ll come face-to-face on a video call with Bill or me. We’ll help you see past your blind spots and start finding more meaning in every day while stripping away the chaos of a businessman’s life.

Click here to change your life.

As freedom coaches, business owners often ask us, “What are the best business books that will help me and my business?”

Answering that question is always super easy, too. My business partner Bill and I read a lot, and have some serious favorites that we recommend often through the Lion’s Den for Business Men podcast and to our clients.

In 2016 we discovered some seriously good books we want you to read too. These are some of the best business books for today, and you need to read them.

Trust us.

In this episode, we recommend three of the best business books that came out in 2016 along with three other classic business books that will up your game. We go through the reasons you need to read each one, and in some cases tell you (and the authors) how they might be improved.

We’re so confident that you’ll like each of these books that we offer a guarantee in this episode:

If you click on the link below for any of these books, buy it, read it, and don’t like it, then we’ll buy the book off you to give it to someone who will appreciate it!

Below are the best business books we recommend in this episode.

Click play in the player above to get started or on any of the buttons below to get reading.

We want to have better lives and we can find them in books. Via @RustyLionAcad

The best business books of 2016: Deep Work: Rules for Focused Success in a Distracted World By Cal Newport Released January 5, 2016

The world’s pushing you away from doing what author Cal Newport calls “Deep Work.” The author guides you through a rigorous training process to do what the distracting world’s trying to get you to avoid.

I’ve changed my habits since reading this book and it’s pushing my business forward fast toward the things I never want to get done.

The BraveHeart Exit: 7 Steps to Your Family Business Legacy By Randy M. Long Released May 17, 2016

Half of successful business owners plan to exit their business by 2020, but only 7 percent have an exit plan in place. Even if you never plan on exiting your business, thinking about your business like an investor would will change your game.

I talked to Randy on the podcast recently, and had a great conversation about why you need to leave a legacy like Braveheart through your business.

The Perfect Day Formula: How to Own the Day and Control Your Life By Craig Ballantyne Released February 2, 2016

You waste a ton of time on things that don’t matter. Craig Ballantyne gives you a formula to cut those things out, focus on things you can control, and have perfect days a lot more often. He offers you a sophisticated system for a high-impact life, increasing your energy, and having more fun.

This is the only book I read twice last year. It’s a goldmine of tools you can use in your life immediately.

I had Craig on the podcast back in May and we talked about the recipe for a perfect day and about how any man can catch whatever he is chasing with the perfect day formula.

Our top picks for “classic” business books Essentialism: The Disciplined Pursuit of Less by Greg McKeown By Greg McKeown Released April 15, 2014

This book’s a young classic we recommend often!

As much as you want to be disciplined, you’re probably not. So instead of saying “No” more often your life becomes overcrowded and unfocused from all the times you say “Yes.”

This book will cure you of your addiction to saying “Yes” by giving you some excellent tools and walkthroughs.

I interviewed Greg McKeown on the Lion’s Den for Business Men podcast in December 2015 and talked with him about the power of essentialism.

Crucial Conversations: Tools for Talking when the Stakes are High By Kerry Patterson and Joseph Grenny Released September 9, 2011

Nobody likes a tough workplace conversation. If you don’t like it enough, you’ll probably avoid it and live with the consequences.

Avoiding tough conversations might be killing your business. This book gives tons of tools to use when confronting a team member, spouse, child, friend, or anyone else in need of a difficult conversation.

Emotions run high in these types of talks, so you need to know how to defuse the bomb before it goes off.

Built to Last: Successful Habits of Visionary Companies By Jim Collins and Jerry Porras Released June 24, 2004

This book, much like the companies it examines, was built to last. Jim Collins and his team of researchers uncover statistically relevant patterns and traits to teach entrepreneurs to mimic the success of visionary companies.

You want to know what it takes to make a great workplace culture? Start here.

Do you want a Warren Buffet-sized bank account?

Well, Buffett once told today’s guest a key to make it happen.

If your definition of success has anything to do with money, you’ve already failed. Warren Buffett

Although success has nothing to do with money, money is the byproduct of being successful, Buffett went on to tell my guest, Troy McClain.

Troy is the CEO of AXS Consulting and the McClain Companies. He got his business start by becoming a finalist on President Donald Trump’s The Apprentice in 2004. The reality TV show pitted businesspeople against each other for the privilege of running one of Trump’s companies with a $250,000 annual salary.

Even being the only contestant who lacked education beyond a high school diploma, Troy managed to become a finalist before hearing “You’re fired” because of his educational shortcomings.

That time with Trump was the first of many audiences that Troy found with successful men he wanted to follow. In this episode, you’ll also listen to Troy McClain tell his story of meeting Warren Buffett via private jet and another successful businessman via tow truck (the story’s even better than it sounds!)

You’ll also hear some memorable one-liners his “Ma” gifted him when she wasn’t working as a bouncer or a trucker – or otherwise “between success cycles.”

In short, you’ll hear the incredible lengths Troy McClain went to get in front of successful men he wanted to learn from.

If you want to learn how to get mentorship from successful businessmen, this episode’s for you.

If you want to see how to follow the success of others, this episode’s for you.

And, if you just like awesome stories of hard work and sacrifice to get the job done, this episode’s for you, too.

Click play in the player above to get started.

“Success leaves tracks. All you have to do is follow the tracks from the big Lions.” Troy McClain

Listen to this episode to hear Dr. John Johnson talk about setting priorities and more:

• How Troy managed to get a Ph.D. with only a high school diploma.
• Leveraging a loss on Donald Trump’s The Apprentice to jumpstart a career anyway.
• What you can learn from having a “Ma” who’s a bouncer.
• Putting the “fun” in “dysfunctional.”
• Moving from fisticuffs to business fights.
• Becoming the bar instead of raising it.
• The true meaning of “grit.”
• Seeing opportunities instead of obstacles.
• Why you should look at failures as the time between success cycles.

Books and resources mentioned in this episode:

• “Think and Grow Rich,” by Napoleon Hill
• “As a Man Thinketh,” by James Allen
• “Man’s Search for Meaning,” by Viktor Frankl

How to contact Troy McClain:

You can get in touch with Troy through his website or by email.

Do this next to learn how to follow success tracks:

Success is a mindset you can learn, and it’s not just about money. Warren Buffett is right about that.

At Rusty Lion Academy, my business partner Bill and I offer free 30-minute Freedom Breakthrough Sessions that will help you think more like a billionaire.

In this free video conference session, you’ll find yourself face-to-face on video with Bill or me. We’ll help you follow the successful paths others have built, all without hitting some of the pitfalls we went through.

Click here to get started.

Did you make a New Year’s resolution?

If so, this episode may cause you to rethink your strategy.

In this episode, we discuss “future-pacing” as an alternative to New Year’s resolutions.

Why?

Well, only about 8 percent of people hold to their resolutions.

I hope you’re in the 8 percent, but if you’re more like Bill (you’ll hear in this episode about how spectacularly he flunked his New Year’s resolution test) then this episode is for you.

In this episode, we walk you through why so many men fail to meet their New Year’s resolutions. Then, we tell how you can use the process of future-pacing to “trick” your subconscious into making the changes that will help you become you a better man.

For me, future-pacing helped me find the perfect wife and build a freedom-filled business that I love. (You’ll hear more in this episode about each of those.)

How can future-pacing change your life? You won’t know until you try–and first you have to listen.

Click play in the player above to start future-pacing yourself to a better 2017.

Future-pacing allows you to look into the future and become your best self. Via @RustyLionAcad (Tweet this!)

Listen to this episode to hear Bill Watkins and me talk about future-pacing your New Year’s resolutions and more:

• How future-pacing helped us triple our revenue and quadruple our influence.
• Making a future-pacing CD that changed the course of my life.
• How Bill should have used future-pacing when his failed New Year’s resolution nearly killed him.
• Why you stink at keeping your New Year’s resolutions–and why you’re not alone.
• The advice one of our team members got from a copywriting legend that helped him future-pace.
• A future-pacing card I still keep in my desk today (for sentimental reasons.)
• Attitudes you should have when future-pacing.
• The four areas of your life where you need to future-pace.

A book that can help you in your future pacing:

• “Care of the Soul: A Guide for Cultivating Depth and Sacredness in Everyday Life,” by Thomas Moore

Do this next to future-pace your 2017:

Are you feeling like you can’t move forward like you want to in 2017?

We can help you break through. That’s what we do as freedom coaches.

To make it easier, we want to give you a free 30-minute Freedom Breakthrough Session to help you get results even before you become a client.

In your free video call, you’ll find yourself face-to-face with Bill or me, Robert. We’ll guide you toward unlocking your potential while freeing yourself up for the most important things in your life. How’s that for future-pacing?

Click here to get started.

 

Quick: what’s important to your business?

Do you even know?

My guest today is Dr. John Johnson, the CEO of Edgeworth Economics, an expert witness, and author of “Everydata: The Misinformation Hidden in the Little Data You Consume Every Day.”

When John established his company, he began by setting priorities that would always be important to his business:

1. Upward mobility for talented team members
2. A culture that values all employees
3. A reputation for objectivity and high-quality analysis
4. Being responsive and client-facing

Of course, things change. Since 2009, John’s business has grown from six people to about 100 employees.

But then again, some things don’t change. Through all that growth, the foundational principles John established remain the same.

“The kind of people I want in our culture has changed over time,” John tells me in this episode. “But those people always have to fit our culture.”

Because of the consistency that came from setting priorities early on, John says he could always find the right employees – or free up their future quickly whenever he missed the mark.

It doesn’t do anybody any good when you hire a mismatch. @Everydata via @RustyLionAcad

If you need to start setting priorities for your business, or even if you know what’s important but haven’t been able to implement a perfect plan, this episode is for you.

You’ll hear John give some fantastic advice about how to set priorities that will always carry your business forward. And that’s only the beginning of what John has to offer you.

Click play in the player above to get started.

Listen to this episode to hear Dr. John Johnson talk about setting priorities and more:

• Why you should be skeptical of headlines like “1 in 5 CEOS is a psychopath.”
• The reason you might want to be more impatient. (But not with employees.)
• Being an economist in the middle with a media of lefts and rights.
• Three things you should do as a leader (HINT: None of them is “sit in your office with the door shut.”)
• What you can learn about success from John’s nearly deciding to quit grad school while at the Monterey Bay Aquarium.
• Why emotion drives entrepreneurs and why you may need to put it aside.
• How an 18th century economist gave John his company name.
• How you can serve your clients even if your decisions don’t help them.

Books and resources mentioned in this episode:

• “Good to Great: Why Some Companies Make the Leap and Others Don’t,” by Jim Collins
• “Everydata: The Misinformation Hidden in the Little Data You Consume Every Day,” by Dr. John Johnson
• “Life of Pi,” by Yann Martel

How to contact Dr. John Johnson, CEO of Edgeworth Economics:

You can get in touch with John via his business website or his author website.

Do this next to learn how to set priorities:

Setting priorities should be something you do regularly. If you struggle with this, you should consider building a morning routine that makes priority-setting a can’t-miss part of your day.

At Rusty Lion Academy, we developed the Wake Up and Win morning routine – and expect that it can do for your business what it’s done for ours.

Click here to Wake Up and Win. It’s free!

 

Hey Lion… How’s your health?

My partner Bill and I have been in business for a long time. And over the years we’ve both gone through periods when we didn’t treat our bodies well. We let our healthy eating habits slip – and watched our bodies and minds slip in turn.

When the demands of business take your time and attention and suck up all your will power, it’s easy to cave in to cravings and settle for quick diet fixes. But that approach can quickly lead to problems.

Ask Bill. Once an Olympic-caliber cyclist, Bill ended up about six months away from a health catastrophe that could have left his children fatherless. The scariest part? That slide took less than a decade.

If you often find yourself eating out or gobbling down fast food because you’re busy or you’re trying to minimize time away from your business, this episode is for you.

You’ll learn how to identify and break the “bad habits of business eating,” how to replace them with healthy eating habits (even if you travel often), and how to increase your willpower so you can lead a more healthy lifestyle – and a longer life.

Click play in the player above to get started.

Better health is the road to more freedom! Via @RustyLionAcad (Tweet this!)

Listen to this episode to hear Bill and me talk about healthy eating for businessmen and more:

• The dire warning from a family physician that pushed Bill to change his unhealthy eating habits.
• How having a “cheat day” can actually strengthen your willpower.
• How much weight the average man gains every year during the holidays.
• The 80-20 rule of healthy eating.
• How your weight can slowly creep up on you – like it did for Bill when he found himself 38 pounds overweight – and how it can affect your work performance.
• Why you should see unhealthy food as a drug – and ask yourself if you’re self-prescribing.
• A SAD diet (and why you should consider avoiding the word “diet” altogether).
• A scientific method for beating your unhealthy food cravings.

Books and resources that can help you develop healthy eating habits in business:

• “The MIND Diet: A Scientific Approach to Enhancing Brain Function and Helping Prevent Alzheimer's and Dementia,” by Maggie Moon MS RDN
• “Clean Gut: The Breakthrough Plan for Eliminating the Root Cause of Disease and Revolutionizing Your Health,” by Alejandro Junger
• “Clean -- Expanded Edition: The Revolutionary Program to Restore the Body's Natural Ability to Heal Itself,” by Alejandro Junger and Amely Greven
• “Clean Eats: Over 200 Delicious Recipes to Reset Your Body's Natural Balance and Discover What It Means to Be Truly Healthy,” by Alejandro Junger
• “Keto Clarity: Your Definitive Guide to the Benefits of a Low-Carb, High-Fat Diet,” by Jimmy Moore and Eric Westman MD
• “Grain Brain: The Surprising Truth about Wheat, Carbs, and Sugar--Your Brain's Silent Killers,” by David Perlmutter and Kristin Loberg
• An index that will help you understand your energy levels.

Do this next to live healthy in all areas of your life:

Perfect life balance is a myth. But you can live  healthier.  

Interested? We have the tools and solutions at our fingertips, and have helped men just like you get healthier – even while building their business and living more fulfilling lives.

We care (for real!) about your health and your business, and for that reason we want to give you a free 30-minute Freedom Breakthrough Session.

In your free video call, you’ll find yourself face-to-face with Bill or me, Robert. We’ll guide you toward unlocking your potential while freeing yourself up for the most important things in your life. Click here to get started.

 

Have you ever seen Braveheart?

Mel Gibson plays Sir William Wallace, a 13th-century warrior.

Scotland might have remained under English control if it weren’t for Wallace and the war of independence he led.

So… What’s your legacy?

My guest today is Randy Long, author of “The Braveheart Exit: 7 Steps to Your Family Business Legacy.”

Randy started leaving a legacy when he decided he wanted to help entrepreneurs transition out of their companies.

But to have the kind of company he wanted, he had to start two.

“I wanted to plan at the nexus of family business and finance,” he says in this episode.

So, he started both a law firm and a financial planning agency. It took him years, but eventually he integrated the two at Long Business Advisors.  

He says that even if you don’t ever plan to leave your business, you should have an exit strategy. That way you can be ready for an unexpected sale, a tragedy, or even just a change of heart about passing the company to your children.

If you plan on using your business to leave a legacy, this episode is for you.

And if you don’t… why not? This episode is for you, too.

“Live your legacy in such a way that you leave one that really matters,” @AuthorRMLong via @RustyLionAcad.

Click play in the player above to get started.

Listen to this episode to hear exit planner Randy Long talk about leaving a legacy and more:

• How Randy helped an entrepreneur grow his business from startup to a successful exit in 7 years.
• Where joy should come from in your life. (It has nothing to do with finish lines.)
• Why you shouldn’t always do what a client asks of you, even if it hurts your relationship with that client.
• How Randy got his kids to graduate from college before their peers had even begun.
• Why the door through which you exit has another marked “enter” just beyond it.
• The reason you can’t look too far out – either in your life or in your business.
• What you can learn from a “pug-faced man’s” leadership.
• How entrepreneurship made America great.

Books and resources to help you leave a legacy:

• “The BraveHeart Exit: 7 Steps to Your Family Business Legacy,” by Randy Long
• “The Monk Who Sold His Ferrari: A Fable About Fulfilling Your Dreams & Reaching Your Destiny,” by Robin Sharma
• A historic speech that will help you as an entrepreneur.
• Know the Truth podcast.

How to contact Randy Long:

You can get in touch with Randy Long via his website or email.

Do this next to learn how to leave a legacy:

At the Rusty Lion Academy, we live to connect men with their legacy. Problem is, too many men are scared of doing so – and end up living a life short of their potential.

If that sounds like you in any way, why not schedule a free 30-minute Freedom Breakthrough Session?

In this free video conference session, you’ll find yourself face-to-face on video with Bill or me. And we’ll guide you toward fulfilling your potential and leaving a legacy.

What a way to start out your 2017!

Click here to get started.