The Liquid Lunch Project

What if your social media feed paid you for doing something good instead of scrolling? Isvari Maranwe raised $1 million for Yuvoice before it even had a design. Now she is building a platform that hands out karma points for real world impact, verified by the community, not likes. Matt and Luigi grill her on who decides what counts as "good," whether you can cash in your good deeds, why she says pick nonprofit or for profit and stop pretending, and why she thinks the AI money boom looks a lot like a cartel.

What you'll hear in this episode:

• How Yuvoice turns verified good deeds into tokenized karma points
• Who decides what "good" means (and why politics and military fundraising don't count)
• How she raised $1M with no product and no designs
• Why early stage investors bet on the founder, not the product
• Nonprofit or for profit: why the in between model gets founders in trouble
• Is the AI money real, or is it one big circle?
• Why Yuvoice doesn't want to go viral (and what OnlyFans has to do with it)

Notable Takeaway: Stop ranking people and companies. Rank what they actually did.

About our Guest: Isvari Maranwe is the founder and CEO of Yuvoice, a social platform that rewards verified real world impact. She did physics research at Fermilab and CERN as a teenager, studied at Berkeley, went to Georgetown Law, and left big law to build Yuvoice.

Why Listen: If you have ever wondered whether doing good and making money can live in the same business, this one is for you. A founder with a real model, two hosts who push back, and one very honest take on OpenAI.

Links + Stuff

• Yuvoice: yuvoice.com (get on the invite list before launch)
• Isvari Maranwe on LinkedIn

Enjoyed the episode? Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly. If this episode helped, a quick rating or review goes a long way.

Listen or watch The Liquid Lunch Project

• Official site
• Apple Podcasts
• Spotify
• Audible
• YouTube (full episodes + clips)

Want more than just the podcast? Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy... without the noise. Subscribe here.

Need funding or working capital? If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc. Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

Book a free 15 minute call here: https://tinyurl.com/3dh9vy86

Connect

• The Weekly Newsletter on Substack
• Matt Meehan
• Luigi Rosabianca
• The Liquid Lunch Project

One last thing: Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

You might think your business equipment is worth a million dollars. Your bank might have a very different number in mind. And unfortunately, they're the ones writing the check.

This week on The Liquid Lunch Project, Matt Meehan and Luigi Rosabianca are giving listeners a behind-the-scenes look at how business financing actually works.

We're sharing a recording from one of Credit Banc's live Referral Partner Lunch & Learn sessions, where Matt and Luigi break down how lenders evaluate collateral, what determines the value of business assets, and why those numbers can make or break a financing deal.

From equipment and commercial real estate to business valuations and exit planning, they explain why what you own, what it's worth, and what a bank will lend against it are three very different things.

And yes, there's a story about a business owner whose poorly maintained equipment resulted in an appraisal at roughly 30% of the expected value. An expensive lesson in why a little maintenance goes a long way.

🍸 What you'll hear in this episode:

• The Three C's of Lending: How cash flow, credit, and collateral influence financing options.

• What Your Equipment Is Really Worth: The difference between fair market value, orderly liquidation, forced liquidation, and replacement cost.

• Why Maintenance Matters: How equipment condition can dramatically affect appraisals and borrowing power.

• Real Estate as Collateral: How lenders evaluate commercial property and when leveraging it makes sense.

• Building the Right Capital Stack: Why getting approved for financing is only half the equation, and why the way you structure debt matters.

• What Your Business Is Worth to a Buyer: Why two businesses with identical profits could sell for wildly different amounts.

• When Appraisals Come Up Short: How lower-than-expected valuations affect loan amounts and what business owners should prepare for.

🎧 Why Listen:

Whether you're looking for working capital, planning a business acquisition, or thinking about eventually selling your company, this conversation will give you a better understanding of how lenders see your business and why that perspective matters.

Need financing for your business?

Credit Banc helps business owners explore financing options, evaluate existing debt, and structure capital around their business needs.

Visit https://creditbanc.io to learn more.

Work with business owners?

Learn more about becoming a Credit Banc Referral Partner and helping your clients access business financing. Email Operations Manager Luigi Rosabianca ([email protected]) for more information.

Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly.

If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.

Available on all major podcast and video platforms:

• Official site: https://theliquidlunchproject.com • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible: https://shorturl.at/6j4vz• YouTube (full episodes + clips): https://www.youtube.com/@theliquidlunchproject

Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise.

Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/

If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86

Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode.

• Matt Meehan: https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/

Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

Your Sales Team Might Be the Reason You're Not Growing.

What if your business doesn't need more leads, better sales scripts, or another expensive sales training program? What if you've simply got the wrong people in the right seats?

This week on The Liquid Lunch Project, Matt Meehan sits down with Josh Long, author of Bottleneck Breakthrough and creator of Sales Team MRI, to talk about why sales teams underperform, what separates average reps from top closers, and why scaling from $1 million to $10 million takes a lot more than selling harder.

Josh breaks down how personality, motivation, and sales assessments can help owners make better hiring decisions, spot expensive weak links, and build teams that don't need the boss standing over everyone's shoulder.

And if you think hitting $5 million in revenue means five times the money, Josh has some unfortunate news about the five times the headaches.

🍸 What you'll hear in this episode:

• Why sales training alone rarely fixes a struggling team

• How to spot the difference between a bad hire and a bad sales process

• Why top salespeople can be brilliant closers and enormous headaches

• What changes as your business grows from $1M to $3M to $10M

• The danger of handing off too much responsibility too soon

• Why keeping a mediocre salesperson could be costing you millions

• How one company transformed its sales team and more than doubled its sales output

• Why SPIN Selling still deserves a spot on your bookshelf

👤 About our Guest:

Josh Long is the author of Bottleneck Breakthrough and creator of Sales Team MRI. With experience working alongside sales and marketing leaders like Chet Holmes and Dan Kennedy, he helps established businesses identify sales problems, hire stronger performers, and build teams that can grow without relying on the owner.

Want to Find Out What's Holding Your Sales Team Back?

Josh is offering Liquid Lunch listeners a complimentary Sales Team MRI and access to his Revenue Leak Test.

Visit https://bottleneckbreakthrough.com/podcast to learn more.

And if this episode sounds a little too familiar, share it with another business owner who's still doing half the sales team's job.

🔗 Links + Stuff

• Website: https://bottleneckbreakthrough.com

• Facebook: https://www.facebook.com/joshua.long

• LinkedIn: https://www.linkedin.com/in/joshualong/

Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly.

If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.

Available on all major podcast and video platforms:

• Official site: https://theliquidlunchproject.com • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible: https://shorturl.at/6j4vz• YouTube (full episodes + clips): https://www.youtube.com/@theliquidlunchproject

Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise.

Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/

If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86

Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode.

• Matt Meehan: https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/

Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

Nearly a million in sales. Cash flow on life support. Should you really be borrowing more?

Sales look great. Cash is tight. And somehow, the plan is to borrow more money.

Welcome to Reddit on the Rocks, where Matthew R. Meehan and Luigi Rosabianca take real small business questions off Reddit and put the numbers (and the logic) under a microscope. Anonymous advice is free. Cleaning up after it? That gets expensive.

This week, business owners want to expand, escape debt, cut prices, and hand someone else the keys. Matt and Luigi have a few follow-up questions.

🍸 On the menu:

• More debt, more problems? A pet care owner needs $150K while a merchant cash advance takes a bite out of sales.

• Working for yourself—or your lenders? Sorting through SBA loans, EIDL debt, and a pile of credit card bills.

• The discount trap. That 20% price cut could eat half your margin. Enjoy being twice as busy.

• You'd like to leave. Can you? What happens when the owner wants out of the daily work.

• Your ads flopped. Now you want a loan? The missing step between spending money and winning customers.

Listen before you borrow. And remember: the guy handing out business advice on Reddit won't be chipping in on your loan payment.

🔗 Links + Stuff

Original Reddit Thread: How would you close this $150K funding gap?: https://www.reddit.com/r/smallbusiness/comments/1x0il1t/opinions_as_to_how_youd_close_this_funding_gap/

Original Reddit Thread: I borrowed $275K and still haven't made a dent in it: https://www.reddit.com/r/smallbusiness/comments/1wc9hcd/i_took_out_a_275k_eidl_loan_in_20202021_and_i/

Original Reddit Thread: Business owners, how is everyone handling it? https://www.reddit.com/r/smallbusiness/comments/1wyoreb/business_owners/

Original Reddit Thread: A profitable owner wants to step away from daily operations: https://www.reddit.com/r/smallbusiness/comments/1wt79rd/realistic_100k_a_year_small_business/

Original Reddit Thread: When should you take out a business loan? https://www.reddit.com/r/smallbusiness/comments/1way5ry/when_to_take_out_a_loan/

Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly.

If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.

Available on all major podcast and video platforms:

• Official site: https://theliquidlunchproject.com • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible: https://shorturl.at/6j4vz• YouTube (full episodes + clips): https://www.youtube.com/@theliquidlunchproject

Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise.

Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/

If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86

Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode.

• Matt Meehan: https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/

Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

What does it take to build a business worth buying, survive losing half your revenue, and then willingly get punched in the face?

Brian McNally has some answers.

Brian bootstrapped a healthcare staffing company, built it with an exit strategy in mind, and eventually sold it. Along the way, COVID wiped out 50% of the business in just six weeks. And because apparently entrepreneurship wasn't challenging enough, he also decided to step into an MMA cage in his 40s.

He joins Matt and Luigi to talk about building a company that can thrive without its founder, why culture is more than motivational posters, and what happens when you stop making excuses and start getting honest about what you want out of life.

🍸 What you'll hear in this episode:

• Build to sell: Why your exit strategy should start long before you find a buyer.

• Culture that actually pays off: How accountability, honesty, and the right people drive growth.

• The COVID gut punch: Losing half the business in six weeks and finding a way forward.

• Get out of your own way: Why founders need to stop being the center of everything.

• From boardroom to MMA cage: What getting punched in the face teaches you about discipline.

• The life beyond the exit: Why money means very little if your health and relationships are falling apart.

👤 About our Guest:

Brian is an entrepreneur, business coach, former co-founder of Milio, MMA fighter, and author of the upcoming book FCK AVG, a guide to ditching average and taking control of your life.

Want to build something worth selling without sacrificing everything else along the way?

Give this one a listen. And check out Brian's book and work at https://brianmcnally.com.

🔗 Links + Stuff

• Website & Book: https://brianmcnally.com

• Facebook: https://www.facebook.com/brian.mcnally.904

• Instagram: https://www.instagram.com/thebrianmcnally/

• YouTube: https://www.youtube.com/@thebrianmcnally

• LinkedIn: https://www.linkedin.com/in/bmcnally/

Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly.

If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.

Available on all major podcast and video platforms:

• Official site: https://theliquidlunchproject.com • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible: https://shorturl.at/6j4vz• YouTube (full episodes + clips): https://www.youtube.com/@theliquidlunchproject

Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise.

Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/

If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86

Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode.

• Matt Meehan: https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/

Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

If your business falls apart when you disappear for 60 days, did you build a company? Or just a very expensive job?

Allison Maslan, founder and CEO of Pinnacle Global Network and author of Scale or Fail, joins Matt and Lou to break down what it really takes to scale a business without burning out the owner.

Her Scale It Method focuses on five big pieces: strategic vision, cash flow, team, leadership, and execution. But the bigger lesson is simple: growth gets a lot harder when the founder is still the answer to every question.

If your company is held together with duct tape, heroic effort, and one employee named Larry who somehow knows everything, this one is for you.

🍸 What you'll hear in this episode:

• Why being busy is not the same as growing

• The five pillars behind Allison's Scale It Method

• How founders become the bottleneck without realizing it

• Why cash flow problems may actually be operations problems

• The "Bora Bora test" for seeing how dependent the business is on you

• How to build leaders around your strongest skill

• Why your team should know what success looks like without asking you

• How better systems can make a company more valuable at exit

• What Allison looks for in high-level mentors and advisors

• Why strong company culture matters more as the business grows

Allison also shares how one law-firm owner went from roughly $2.5 million in revenue and 17-hour workdays to more than $100 million in revenue after changing the way the company was built and led.

If that's not reason enough to listen…we don't know what else to tell you.

👤 About our Guest:

Allison Maslan is the founder and CEO of Pinnacle Global Network and the author of Scale or Fail. She has built 10 companies and now helps business owners build stronger teams, systems, leadership, and operations so the company can grow without depending on them for every move.

🎧 Try this after the episode:

Take the Bora Bora test. Imagine you disappear for 60 days with no Slack, email, Zoom, or phone calls. Write down the first three things that would break.

That list? Start there.

🔗 Links + Stuff

• Pinnacle Global Network: www.pinnacleglobalnetwork.com

• Facebook: https://www.facebook.com/allisonmaslan/

• Instagram: https://www.instagram.com/allisonmaslan/

• LinkedIn: https://www.linkedin.com/in/allisonmaslan/

• YouTube: https://www.youtube.com/@allisonmaslan

• Substack: https://substack.com/@allisonmaslan

Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly.

If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.

Available on all major podcast and video platforms:

• Official site: https://theliquidlunchproject.com • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible: https://shorturl.at/6j4vz• YouTube (full episodes + clips): https://www.youtube.com/@theliquidlunchproject

Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise.

Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/

If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86

Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode.

• Matt Meehan: https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/

Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

Your biggest business problem might not be your plan. It might be the part of your brain trying to keep you safe.

You know what needs to get done. Make the call. Check the numbers. Delegate the work. Take the risk.

So why don't you do it?

Stephen Baker joins Matt and Luigi to talk about the subconscious habits that can quietly run the show for entrepreneurs. Stephen is a former lawyer, professional poker player, and now a performance coach who uses hypnotherapy to help clients change the mental patterns that can hold them back.

This one gets into fear, procrastination, pressure, money, losing, anger, and why being good at business sometimes means getting better at being uncomfortable.

🍸 What you'll hear in this episode:

• Why smart business owners still procrastinate

• How fear can make you the bottleneck in your own company

• Why your brain would rather feel safe than take the bigger shot

• How Stephen uses hypnotherapy in performance coaching

• What professional poker taught him about losing

• Why pressure can actually help you perform

• How childhood and past money stress can shape business decisions

• Why trying to kill your emotions may be the wrong move

• How anger and anxiety can be used as fuel

• Why the best performers learn how to "suffer well"

• The mental skill that separates good from great

👤 About our Guest:

Stephen Baker is a performance coach and founder of Stephen Baker Performance Coaching / YouGrow. Before coaching, he worked in law and professional poker—two careers that taught him a lot about risk, pressure, decision-making, and keeping your head when things don't go your way.

🎧 Why Listen:

If you've ever known exactly what you should do in your business…and still didn't do it, this episode is for you.

🔗 Links + Stuff

• LinkedIn: https://www.linkedin.com/in/stephenbakerperformancecoach/

• Instagram: https://www.instagram.com/stephenbakerperformancecoach/

• Facebook: https://www.facebook.com/StephenBaker2107

Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly.

If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.

Available on all major podcast and video platforms:

• Official site: https://theliquidlunchproject.com • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible: https://shorturl.at/6j4vz• YouTube (full episodes + clips): https://www.youtube.com/@theliquidlunchproject

Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise.

Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/

If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86

Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode.

• Matt Meehan: https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/

Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

What if healthcare made more money when you got better…not when you kept coming back?

That's the idea behind value-based care, and Jon Read thinks behavioral health is overdue for it.

Jon is the co-founder of Confidant Health, a technology-enabled behavioral health company that uses data, telehealth, and automation to help people get better care without burying providers in paperwork.

Luigi flies solo for this one and gets into a healthcare problem that affects just about everyone: the system often rewards more visits, more services, and more volume. But more care doesn't always mean better care.

Jon explains why healthcare is slowly shifting toward paying for results instead. They also dig into how AI and automation can take repetitive work off a provider's plate without replacing human judgment, why telehealth should be more than a video call, and what it takes to reach people who might otherwise struggle to get mental health care.

Plus, Jon talks about building and selling his first healthcare company, watching the next owners grow it far beyond where he took it, and the business lesson that changed how he thinks about scaling.

🍸 What you'll hear in this episode:

• Why more healthcare doesn't always mean better healthcare

• How value-based care changes what providers get rewarded for

• Why measuring patient progress matters in behavioral health

• How automation cuts down the paperwork nobody went to medical school to do

• Where AI can help without trying to play doctor

• Why telehealth can be a lifeline for rural and underserved communities

• How Confidant Health connects behavioral and medical care

• What Jon learned after selling his first healthcare company

• Why stretch goals changed the way he builds businesses

• Why healthcare is a terrible place to "get rich quick"—and exactly why Jon keeps coming back to it

👤 About our Guest:

Jon Read is the co-founder of Confidant Health, a behavioral health company focused on measurement-based care, telehealth, and value-based healthcare. He previously founded Keet Health, which gave him a front-row seat to how data and better incentives can change patient care.

🎧 Why Listen:

If you've ever wondered why healthcare seems better at billing than fixing, this episode will make a lot of things click.

🔗 Links + Stuff

• LinkedIn: https://www.linkedin.com/in/jonread

• Learn more about Confidant Health: https://www.confidanthealth.com

Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly.

If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.

Available on all major podcast and video platforms:

• Official site: https://theliquidlunchproject.com • Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible: https://shorturl.at/6j4vz• YouTube (full episodes + clips): https://www.youtube.com/@theliquidlunchproject

Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise.

Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/

If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86

Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode.

• Matt Meehan: https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/

Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.

What if retirement income didn't depend on the market going up?

Most people are told the same thing: buy stocks, hold them, hope they rise, and try not to panic when the market drops.

Robby Hogle has a different plan.

Robby, founder of Vitality Trading and a former Goldman Sachs Vice President, joins Matt and Luigi to break down his Double Dipping Dividend Strategy, a method built around dividend-paying stocks and covered calls designed to create regular cash flow without turning investing into a full-time job.

This isn't about chasing meme stocks or staring at six monitors all day. It's about using boring companies, clear rules, and options in a way that can help investors generate income in up, flat, and even down markets.

🍸 What you'll hear in this episode:

• Why "boring" dividend stocks can be a good thing

• How covered calls can create extra monthly cash flow

• Why Robby likes playing the role of the "insurance company"

• How options can help reduce some downside risk

• Why cash flow may matter more than watching your account balance

• How the wheel strategy can help you buy stocks at prices you actually like

• Why Robby wants at least 10 positions across different industries

• When paying a financial advisor makes sense (and when it may not)

• How Robby handled an IBM position after the stock dropped roughly 30%

• The two stocks Robby likes right now for long-term income investors

👤 About Robby Hogle

Robby Hogle is the founder of Vitality Trading and a former Vice President at Goldman Sachs. He teaches investors how to use dividend stocks and options to build cash flow while keeping risk and time spent managing a portfolio in check.

Want to see how Robby runs the strategy?

Visit vitality-trading.com/liquid for Robby's Liquid Lunch Project offer, including his Dividend Digest, access to a weekly member call, and an opportunity to speak with him one-on-one.

🔗 Links + Stuff

• Instagram: https://www.instagram.com/robbyhogle/

• LinkedIn: https://www.linkedin.com/in/robbyhogle1/

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• Matt Meehan: https://www.instagram.com/matthew.r.meehan • Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca • The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/

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Is red light therapy a wellness trend? Or a real business opportunity?

Cash-pay wellness is growing fast, and business owners are looking for services customers actually want without adding a pile of staff, training, or overhead.

In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Dr. Carl Rothschild and Dock Walls to talk about the Trifecta Pro 450 Red Light Table and, more importantly, the business sitting behind the technology.

Dr. Carl explains the science they say powers red light therapy, including its effect on mitochondria, cellular energy, recovery, and fat loss. Dock tackles the operator side: who is buying these systems, how businesses are charging for treatments, what it takes to run one, and how owners can think about adding red light therapy as another revenue stream.

🍸 What you'll hear in this episode:

• Why cash-pay wellness keeps gaining ground

• How red light therapy moved from niche treatment to business opportunity

• The story behind the Trifecta Pro 450

• What mitochondria have to do with red light therapy

• Why athletes use red light for recovery and performance

• What FDA clearance means for the product

• Which types of businesses are adding red light therapy

• How much training and space the equipment requires

• How operators can price treatments

• The financing and revenue math behind the business model

• Why an existing customer base could make adoption easier

👤 About our Guests:

Dr. Carl Rothschild is a chiropractor, author, and longtime red light therapy practitioner who helped develop the Trifecta Pro 450 Red Light Table.

Dock Walls is the company's CFO and works with business owners evaluating red light therapy as a service and revenue stream.

🎧 Why Listen:

If you own a med spa, wellness center, chiropractic office, gym, recovery studio…or you're simply an entrepreneur watching where consumers are spending money…this conversation is worth paying attention to.

🔗 Links + Stuff

Learn more about Trifecta Light Therapy:

Trifecta Light — Official Links & Resourceshttps://linktr.ee/trifectalightofficial

Digital Brochure — Trifecta Pro 450 Discover the features and benefits of the Trifecta Pro 450 Red Light Table:https://publuu.com/flip-book/51650/2091185

Buyer's Guide — What to Look for in a Red Light Bedhttps://drive.google.com/file/d/17otPCBjSmxSDvN0CnyId1pBgwhbyD-yx/view?usp=sharing

Illuminated Healing by Dr. Carl Rothschildhttps://www.amazon.com/Illuminated-Healing-Unraveling-Mysteries-Therapy/dp/B0C9GG2ZYV

Red Light Therapy Studies & Researchhttps://trifectalight.com/studies/

Videos & Testimonials

NBA Legend Chris Paul Uses Trifectahttps://www.youtube.com/watch?v=_FsymGsHrvY

Travis Pastrana Interviewhttps://youtu.be/0w-pL41qRW4

Patient Compilation Videohttps://www.youtube.com/watch?v=Kn0zoazWC0k

Practitioner Compilation Videohttps://youtu.be/bRbaFjwQxRE

More Trifecta Video Testimonialshttps://www.youtube.com/playlist?list=PLkmPaRxEdLUO2VRItGRlQtDM_v5QQrBvW

Why Weaker Devices Fall Shorthttps://www.youtube.com/watch?v=059qgtb_2II

Explore the Science Behind Red Light Therapyhttps://youtu.be/AHuH-8GgSXU

NOTE: This episode is for informational and entertainment purposes. Medical and health statements made during the conversation reflect the guests' views, experiences, and cited testimonials. They should not be taken as medical advice. Consult an appropriate healthcare professional regarding medical treatment or health conditions.

Subscribe so you don't miss future conversations on business growth, funding, strategy, and the stuff most people don't explain clearly.

If this episode helped, a quick rating or review goes a long way. It helps the show reach more business owners who actually care about getting this right.

Available on all major podcast and video platforms:

• Official site: https://theliquidlunchproject.com• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/ • Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ • Audible: https://shorturl.at/6j4vz• YouTube (full episodes + clips): https://www.youtube.com/@theliquidlunchproject

Every Friday, we publish The Weekly. A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise.

Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/

If today's conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.

Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.

👉 Book a free 15-minute call here: https://tinyurl.com/3dh9vy86

Follow along for behind-the-scenes clips, commentary, and things that don't make it into the episode.

• Matt Meehan: https://www.instagram.com/matthew.r.meehan• Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca• The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/

Know a business owner who would appreciate this conversation? Send them the episode. That's how this show grows.