The Liquid Lunch Project

When it comes to being a good salesperson, people tend to overcomplicate it by following multiple ways, hardly creating results. Drewbie has a simple way to it as he says, "I truly believe that sales come down to two things- its confidence and empathy."These had been the secret superpowers for him to pave his way to success.

His success story encompasses a lot more to make him stand out from the crowd. From working at a cigar store to becoming the Vice President of Break Free Academy, a multi-million dollar consulting company, all it needed from his end was his integrity, relentless effort, and humility to serve others at his best. Be it his weight loss program, early childhood issues, drugs, or career, Drewbie attacked the problems head-on and thrived. He is the author of the best-selling book Crushing the Day and an incredible host of the Crushing the Day podcast.

In this episode of The Liquid Lunch Project, Drewbie Wilson jams in a session with your hosts, Matthew and Luigi, letting out step by step his magnificent journey to make it to the top and all it needs to make a mark in life. With his core belief to live with a servant's heart, he strives to motivate people who are ready to commit to becoming the best version of themselves. He breaks down all the complex formulae to get you a clear roadmap to success in this episode.

What you will learn:

• What Break Free Academy offers to people.
• How success is all about your own perspective to it and not to be judged by others.
• Why it's crucial to surround yourself with people you admire who add value to your life.
• How Drewbie's motto of serving others and providing value benefited him in the long run.
• And much more!

Favorite Quote:

"I always want to be focused on helping other people become successful because I know that the more success I bring to the people around me, the more success I will find within my life."

- Drewbie Wilson

Connect with Drewbie:

Website

Crushing The Day Book

Crushing The Day Podcast

LinkedIn

Facebook

Instagram

How to Get Involved:

Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.

Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review!

How do tax credits help you efficiently scale your business? What makes you eligible to claim for it? Luigi masters the knowledge and answers your queries in this episode.

He explains it, saying, "Tax credit is an incentive the IRS gives us if we meet certain protocols, which allows us to reduce our corporate tax liability burdens." Large corporations to small business owners can use the opportunity to reduce their corporate tax liabilities with the availability of tax incentives.

In this episode of The Liquid Lunch Project, Mathew and Luigi take up this topic, intending to not only spread awareness but bring clarity to many business owners. Luigi brings to light every ins and outs of tax credits and their benefits to help small business owners understand the utility of tax credits and discover which ones are relevant to their enterprise. Tune in to gain insight into this.

What you will learn:

• What different kinds of tax incentives are granted by the IRS.
• Why small business owners are suffering, and why they aren't aware of tax credits.
• How tax credit programs can benefit small business owners.
• And much more!

Favorite Quote:

"There are a tremendous amount of grants, incentives, tax incentives out there. It's just a matter of finding the right ones that fit your company's profile."

-Luigi Rosabianca

How to Get Involved:

Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.

Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review!

How often are you actively spending time looking to improve your relationships? Has it ever occurred to you that communicating effectively keeps good relationships making you more productive in your daily activities? Whether it's in business or marriage, a long-term healthy relationship needs equal effort, care, and nourishment as it needs in building successful entrepreneurship or good health. But what do you need to implement to work out relationships and evolve?

Bradley Roth helps high-performing entrepreneurs with practical tools resolving relationship issues with their spouse with mastery. He moved from the digital marketing space to a stunning host of 'Not Most People Podcast' for people following the unconventional. From a 'Mr. Stage Fright' in his early life to a sensational podcast host is an enthralling journey that will blow your mind.

Bradley is hugely successful in his relationship with his fiancé for the last six years, albeit there was a clash in ideologies and misunderstanding at the beginning until they knocked down the hurdles one at a time with deep understanding, communicating, and taking effective means to overcome. They are planning to get hitched soon and enjoy an extraordinary partnership.

In this episode of The Liquid Lunch Project, Mathew, Luigi, and Bradley engage in a gripping conversation about relationship dynamics, what it means to have effective communication, how communicating solves issues to the core, and many more tools into making relationships work out in the long run. Hold your breath and listen to this podcast for what it needs from your end to take your relationship to the next level.

What you will learn:

• Why communication is the key to all problems and what kind of communication helps to make progress in relationships
• How Bradley found his niche in the realm of podcasts.
• How he helps with effective tools entrepreneurs running multimillion-dollar businesses
• What builds up resentment in relationships, and what it needs to take proper care.
• And much more!

Favorite Quote:

"It's easier to communicate at the surface level than communicating those uncomfortable conversations, where there are a lot of conflicts and things in the past may be to unpack and stuff like that. But that's where the biggest challenge is, and that's where the biggest reward and progress is made, as well."

• Bradley Roth

Connect with Bradley:

The Not Most People Podcast

LinkedIn

Instagram

How to Get Involved:

Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.

Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review!

What is life like after being in prison? Transitioning from prison to the mainstream of life was not easy, though Zach was much committed to it. Out of prison, he collaborated with people trying to get a job but had always been pulled down and considered an 'ex-convict turned entrepreneur".

Zachary Babcock is now the Host and Founder of 'Underdog Empowerment Podcast, helping entrepreneurs and underdogs use podcasts to build their brand, audience, dominate their industry and take their business to the next level. Within a wink of an eye after launch, his podcast became a top-rated one on Apple. He now rubs his shoulder with multi-millionaires and other delegates, having a real intimate conversation, building relationships, and contributing to each other.He has also taken stand to transform lives of men freed from prison bounce back.

In this episode of The Liquid Lunch Project, Mathew, Luigi, and Zach engage in a riveting conversation, digging deep into Zach's fascinating life story, hurdles, and his phenomenal journey into making a successful entrepreneur. Tune in to listen to an awe-inspiring, authentic life account, acknowledging, 'everything is possible for a willing heart!'.

What You Will Learn:

• What challenges Zach had faced as a child, as a convict, and as a struggler trying to get back to the mainstream of life.
• How Zach started his career in Podcast, what made him passionate about his new journey.
• What "baggage" he had been carrying for decades and how he freed himself of that.
• Why it is essential to have a set of core values in life and your decisions to be in alignment with them.
• And much more!

Favorite Quote:

"I'm really intentional about what type of content I consume. I want to consume legit stuff and not fake garbage."

• Zachary Babcock

Connect with Zach:

Website

Apple Podcast

LinkedIn

How to Get Involved:

Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.

Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review!

What are the effective rules of managing your finances? Dwight says, "I have specific procedures that I help people out with so that they can take charge of their life and live a life where they're not spinning on a hamster wheel." Here is a way out if you are failing miserably at handling your finances.

Dwight Heck is the founder of Give a Heck Financial, where his mission is to empower people with financial education. He is a coach, the Amazon best-selling author of the book 'Give a Heck', and the host of the Give a Heck podcast. His story is relatable as he spent many years in trials and tribulations while financially supporting five kids as a single dad and living a life of "quiet desperation" to turn things around in a significant way.

In this episode of The Liquid Lunch Project, Mathew, Luigi, and Dwight discuss the significant financial issues leading to stressful life and the possible ways of solving those. The guest breaks down the paths of creating more abundance, reinventing yourself, finding your purpose, getting out of debt, creating a successful budget, and much more. Tune in to listen to a story with loads of authenticity and gain insight on living life with intention.

What You Will Learn:

• What challenges Dwight faced in his initial career while living paycheck to paycheck as a single dad of five children, and how he overcame them.
• Why it is essential to have at least '80% overlap' in core values and belief systems if you consider one as a mentor.
• How to balance inflow and outflow of money effectively.
• And much more!

Favorite Quote:

"I want to help people not live in quiet desperation. I want people to live a life that's on purpose and not by accident."

- Dwight Heck

Connect with Dwight:

Website

Instagram

Facebook

How to Get Involved:

Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.

Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review!

Are you able to make good decisions with your money? Are your finances taking you where you want to be? It can all happen with ease following a few essential tools.

Jon and Joe, the DeGroff brothers, have spent their entire tenure in the finance industry. They started DeGroff Financial where they provide financial services and counsel. Phase Zero online course is the first iteration of their online program on enlivening money, providing a way for you to gain new tools to strengthen your finances. Their programs will help you master your cash flow.

The guests point out, "Good financial planning is not just about accumulating wealth. It's about structuring the finances that can help you grow, become more into one chasing your passions and ambitions. And the more that you're able to do that, the more value is created, and money is created as a byproduct of that."

In this episode of The Liquid Lunch Project, Mathew, Luigi, Jon, and Joe engage in a fascinating conversation about structuring finances wisely, making intentional decisions with money, building a healthy financial future, and much more. Tune in for instruments you need to manage your money and take it to the next level.

What You Will Learn:

• How to do proper financial planning, allocate money in what you need, where you need, and not make decisions based upon something lucrative with short-term benefits.
• Why, in their initial journey, they found a lot of financial decisions becoming obstructive.
• What do the DeGroff brothers intend to deliver through their online programs with a mission statement of 'Enlivening Money', and how do people avail them.
• Why it is essential to follow a structure for not only good financial planning but also keep a balance between family and work.
• And much more!

Favorite Quote:

"The purpose of financial planning is not just to build money, but to ensure that money always exists when you need it."

• Joe DeGroff

Connect with Jon and Joe:

DeGroff Financial website

Phase Zero Online

Joe DeGroff LinkedIn

Jon DeGroff LinkedIn

How to Get Involved:

Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.

Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review!

We're all taught by society to enjoy our lives, and we would need to go to school, get a job, and retire first. Lisa Williams has discovered that this couldn't be further from the truth. As a digital nomad, Lisa has learned first-hand what it means to live a fearless life to the fullest extent.

As a child, Lisa often threw herself into entrepreneurial opportunities, trying her best to profit. As an adult, she realized that she longer wanted to have side gigs. She began the necessary journey of self-growth that led her to where she is today. Now she is a digital marketing nomad, free to live and work where she chooses.

In this episode of the Liquid Lunch Project, Mathew, Luigi, and Lisa explore where digital marketing is going and how trust and connection with clients are fundamental. Lisa also shares what it means for her to thrive and succeed as an entrepreneur. "You learn..you grow..you fail..you experience," she says. Tune in to learn more.

What You'll Learn:

• How Lisa designed a life of travel and freedom after having triumphed through tragedy and heartache.
• Why we no longer can depend on metrics to be the best bang for our buck.
• That success for Lisa is measured by the experiences she's had and the people she's helped along the way.
• And much more!

Favorite Quote:

"I don't need to be in the place where I run my business physically…I spent six weeks in Costa Rica, a couple of weeks in Nicaragua. I'm leaving again for Mexico in a couple of weeks…I don't want to let my work define my life, but my life defines how I work. I Want to experience things while I get to work at the same time."

• Lisa Williams

Connect with Lisa:

Linkedin

It's Simply Digital Website

How to Get Involved:

Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.

Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review!

What's your million-dollar idea? Entrepreneurs are innovators by nature, but so few of them take that creativity and apply it to an amazing product that fills a need in their market. It's time to demystify product development for good.

After witnessing a wide range of tactics, strategies, failures, and successes in product development and manufacturing, Callye Keen translated his experience into the Red Blue Collective framework.

Now, Callye guides brilliant misfits to generate $50k+ in 90 days of additional revenue without the use of complicated funnels, ads on Facebook, or "questionable tactics." The Collective takes the strategies Callye built up to aid entrepreneurs in unlocking impactful opportunities, delivering valuable products, and multiplying their customer audience while cutting down on both time and investment.

In this episode of The Liquid Lunch Project, Matthew and Luigi sit down with Callye to break down the business-scaling opportunities that open up when you introduce a physical product into your company, what makes one idea thrive while another fails, plus how Callye helps his clients successfully create, grow, and market products and businesses they actually love, and all the ways that Callye is using Clubhouse to gather content ideas and get a handle on what different sections of the market are looking for at the moment. Tune in to get your wheels turning on your next big idea.

What You'll Learn:

• How Callye, his podcast, and his own business are combating the "fake guru" craze spreading around the Internet right now in favor of real advice and healthy, significant brand building and business growth
• Why great ideas often lose out to good ideas in the product world, and the different ways that we (and the market) perceive value
• What Callye's schedule looks like between his different pursuits, and how he manages to stay productive while protecting his time
• And much more!

Favorite Quote:

"I say everyone is an inventor and everyone is sitting on a million-dollar idea. And that's, like, not hyperbole… The people out there that are service providers, your coaches, you already have an existing business - you're missing a seven-figure revenue stream."

• Callye Keen

Connect with Callye:

The End Hype Podcast (Subscribe, rate, and review!)

Keep up with the Red Blue Collective

How to Get Involved:

Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.

Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review!

How important is it to show up as the best version of yourself, whether with clients, with your colleagues, or with your family at the dinner table? Living up to your potential doesn't just happen. It requires intention, action, dedication to your mission, and an attitude of relentlessness.

Mike Claudio is a speaker, leadership and sales coach, founder of WinRate Consulting and the host of Big Stud Podcast. Through his content and coaching, he helps contractors scale their business, manage leads, and plan for a successful future. Alongside their other pursuits, Mike and his wife Tiffany run A Champion's Shoes, a nonprofit that focuses on giving shoes (and confidence) to underprivileged children.

In this episode of The Liquid Lunch Project, Matthew and Luigi get together with Mike to dig into Mike's growing range of businesses and service opportunities, how he built the structure and discipline that make him a successful leader into his daily life after hitting physical and mental rock bottom, the mission behind Champion Shoes and how Mike and his wife are gathering momentum for the organization, actionable advice for anyone running a business in the contracting world, and how to stop hiding from your finances so you can get them on track. Tune in for mindset secrets and life-changing insight from a leader who's going after his goals with both discipline and drive.

What You'll Learn:

• Why no amount of conforming to everyone else's expectations will help you sleep at night if you haven't set (and stuck to) expectations for yourself
• How Mike maximizes his productivity, keeps his priorities straight, and sets his nonnegotiables using time blocking
• What people who ask their coaches or consultants for help with trivial issues like sales are really struggling with - and how to shift their perspective to give them the help they actually need
• And much more!

Favorite Quote:

"My mindset is, I want to work my mind, my body and my soul every morning to prepare myself and get going so that I can be the best steward of my business and especially as a business coach, there's a lot of people that look to me for advice… I got to be prepared to bring that value on a regular basis. I take my job very seriously. For me, that balance comes into intentionally creating routine."

• Mike Claudio

Connect with Mike:

WinRate Consulting on Instagram

Big Stud Podcast (Go subscribe and drop a rating and review!)

Mike on YouTube

A Champion's Shoes

A Champion's Shoes on Instagram

How to Get Involved:

Matthew Meehan and Luigi Rosabianca possess, between them, a treasure trove of insight and strategic advice for ambitious business owners. Get in touch with the guys at Shield Advisory Group.

Make sure you never miss an episode - check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review!

How many of the Internet entrepreneurs who preach about hustle actually know what it's like to fight your way up from the bottom? It may not sound like an advantage, but those who started with nothing are the ones who will stop at nothing to win and keep winning.

Jon Briseño is an entrepreneur, podcast host and business owner who leveraged his own skills as a salesman to build up a successful venture of his own. Now, Jon puts all of his focus on living the "HG [Hustle and Grind] Lifestyle" and bringing others to the top with him.

In this episode of The Liquid Lunch Project, Matthew and Luigi sit down with Jon to dive into how Jon went from sitting in a prison cell to creating outrageous success for himself as an entrepreneur, the challenges of selling as an employee and the lessons you can take from the process if you're willing to push boundaries, and how Jon is taking the sum of his own hardships and struggles and building a better future for himself and everyone around him. Tune in for an inspiring, empowering story which proves that nothing is out of reach for those willing to simply move forward.