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Shane and Ethan are back for another week, this time with gin and tonics and World Cup jerseys. Episode 196 covers a Wall Street Journal piece on the AI backlash, which has tech executives hiring bodyguards, installing security measures, and concealing where they work as public sentiment toward AI turns sharply negative. They also dig into Trump's 50% tariff on Canadian goods using a 1930s trade law, the blockbuster wave of new stock issuances that is raising questions about the bull market, and a Business Insider piece on why working moms with children under five are dropping out of the labor force at an alarming rate and what it would actually take to fix it.
They close with a Reddit post from someone in the Rich People Personal Finance subreddit who wants exposure to private companies like Anthropic, Stripe, and Eleven Labs through a private-market fund charging 1.5% plus 15% of profits. Shane and Ethan have thoughts on whether that itch is worth scratching.
Topics covered:
Timestamps:
🔔 Subscribe to The Liquidity Event on YouTube: YouTube Channel
🌐 Learn more about Brooklyn FI financial planning: brooklynfi.com
✍️ Leave us a voicemail question for a future episode: memo.fm/theliquidityevent
📱 Follow Brooklyn FI:
LinkedIn: / brooklyn-fi
Instagram: / brooklyn_f.i
Shane and Ethan are back, and the World Cup jerseys are out. Episode 195 covers the Jersey Mike's IPO and the Forbes disclosures revealing that family members collected around thirty million dollars in compensation ahead of the company going public, Jeff Bezos co-leading an AI startup called Prometheus and declaring that AI will make single income households viable again, and Vinod Khosla's ten billion dollar purchase of the Seattle Seahawks plus the 20-year beach access lawsuit he has been fighting with the state of California.
They also break down New York City's new pied-à-terre tax targeting non-resident property owners and what it actually means for people like Ken Griffin who own a $238 million penthouse but live in Florida, and close with a Reddit question from a business owner going from $500K to three million dollars in income who wants to know what to do with his money and why Reddit keeps telling everyone not to hire a wealth advisor.
Topics covered:
Timestamps:
🔔 Subscribe to The Liquidity Event on YouTube: YouTube Channel
🌐 Learn more about Brooklyn FI financial planning: brooklynfi.com
✍️ Leave us a voicemail question for a future episode: memo.fm/theliquidityevent
📱 Follow Brooklyn FI:
LinkedIn: / brooklyn-fi
Instagram: / brooklyn_f.i
Happy Bobby Bonilla Day. Every July 1st, the New York Mets pay Bobby Bonilla $1.2 million, and they will continue to do so until 2035. It is one of the most entertaining stories in the history of sports finance, and it involves Bernie Madoff, a deferred annuity, and a baseball player who got cut in 1999 and is still cashing checks.
In Episode 194 of The Liquidity Event, AJ is joined by Kody Sherlund to break down why Bobby Bonilla Day is actually a masterclass in the time value of money, how Shohei Ohtani's $680 million deferred contract with the Dodgers is the modern version of the same story, and why buying a sports franchise has quietly been one of the best investments of the last 15 years. The Clippers sold for $2 billion in 2014 and are now worth $7.5 billion. The Knicks are worth $10 billion. The annualized returns rival the S&P 500.
They also get into the rise of women's sports and why the money is finally following the talent, the NCAA's name, image, and likeness revolution, and what it actually means for 19-year-olds suddenly holding seven-figure endorsement deals, and why sports gambling is the PSA nobody asked for, but everyone needs.
Topics covered:
Timestamps:
🔔 Subscribe to The Liquidity Event on YouTube: YouTube Channel
🌐 Learn more about Brooklyn FI financial planning: brooklynfi.com
✍️ Leave us a voicemail question for a future episode: memo.fm/theliquidityevent
📱 Follow Brooklyn FI:
LinkedIn: / brooklyn-fi
Instagram: / brooklyn_f.i
AJ is joined by Ethan, BKFi's bookkeeper extraordinaire and tax expert, for a wide-ranging episode recorded on the actual day of the SpaceX IPO. They dig into whether SpaceX should be fast-tracked into the S&P 500, what BKFi clients with the opportunity to buy shares at IPO price should actually be thinking about, and a Brooklyn brownstone being listed for Anthropic stock that is either clever marketing or a sign of the times.
Then it's on to a Reuters story about hackers using Meta's AI chatbot to breach high-profile Instagram accounts, what it means for protecting your financial data in the age of AI, and Americans leaving the US in record numbers for the first time since the Great Depression. Plus a website called isaiprofitableyet.com that is tracking one very simple question.
They close with a listener question about whether a small business owner making $95K in profit should elect S corp status, and Ethan breaks down exactly when it makes sense and when it does not.
Topics covered:
Timestamps:
🔔 Subscribe to The Liquidity Event on YouTube: YouTube Channel
🌐 Learn more about Brooklyn FI financial planning: brooklynfi.com
✍️ Leave us a voicemail question for a future episode: memo.fm/theliquidityevent
📱 Follow Brooklyn FI:
LinkedIn: / brooklyn-fi
Instagram: / brooklyn_f.i
AJ is fresh off the best concert of her life, and Shane is headed to the World Cup, so episode 192 kicks off with appropriate energy before diving into some of the meatiest topics the pod has covered in a while.
They start with a Wall Street Journal piece about an elite retreat where children of ultra-high-net-worth families learn how not to blow their inheritance. AJ renames it Slumlord Training Camp, and she is not wrong. The conversation turns into a broader discussion about wealth hoarding, trickle-down economics, and why the top 0.001% of Americans added $2.7 trillion in wealth between 2020 and 2025 — roughly 250 people, for the record.
From there, AJ and Shane dig into PwC's report on how AI is splitting the labor market into two distinct tracks, what it means for entry-level workers, and why your intern is now literally Claude. They also break down Zillow's latest housing market report and why you should always read the fine print on who is paying for the research. And they close on the Nest Egg Protection Act, a Republican proposal to give homeowners over 65 a one-million-dollar capital gains exclusion, and why AJ thinks we will never hear about this bill again.
Topics covered:
Timestamps:
🔔 Subscribe to The Liquidity Event on YouTube: YouTube Channel
🌐 Learn more about Brooklyn FI financial planning: brooklynfi.com
✍️ Leave us a voicemail question for a future episode: memo.fm/theliquidityevent
📱 Follow Brooklyn FI:
LinkedIn: / brooklyn-fi
Instagram: / brooklyn_f.i
AJ is joined by special guest Lauren Makler, co-founder and CEO of Cofertility, for one of the most honest and eye-opening conversations The Liquidity Event has had to date. Lauren spent almost a decade at Uber before founding Cofertility, a company that helps women freeze their eggs for free when they donate half of the eggs retrieved to intended parents who need an egg donor to have a baby.
AJ and Lauren dig into the real economics of egg freezing, what it actually costs in 2026 with and without employer coverage, and why the window in which you benefit most from egg freezing is almost always the window in which you can least afford it. They also get into third-party reproduction, why egg donation is fertility's last taboo, and how Cofertility is flipping the traditional transactional model on its head.
The conversation goes deeper from there, covering what it is like to raise money as a woman for a women's health startup, why getting men to actually take their paternity leave might be one of the most powerful things we can do to advance workplace equity, and the biggest misconception Lauren hears about fertility that she wishes she could correct at scale.
Topics covered:
Timestamps:
🔔 Subscribe to The Liquidity Event on YouTube: YouTube Channel
🌐 Learn more about Brooklyn FI financial planning: brooklynfi.com
✍️ Leave us a voicemail question for a future episode: memo.fm/theliquidityevent
📱 Follow Brooklyn FI:
LinkedIn: / brooklyn-fi
Instagram: / brooklyn_f.i
IPO season is heating up and AJ and Shane West are back after a whirlwind few weeks that included a company retreat upstate, a client event in Williamsburg, the launch of Gemifi at FPA NorCal in San Francisco, and a pod of orcas off the coast of Seattle.
In Episode 190 of The Liquidity Event, they dig into Carta's proposal to allow employees to contribute vested equity directly into a 401k or IRA, and whether it actually helps everyday startup employees or just adds another tax break for the wealthy. They also break down Oura Ring's confidential IPO filing, why wearable health tech is having a moment, and whether the growth story holds up once everyone who wants one already has one.
Then it's on to Fidelity's Q1 2026 retirement analysis, which shows record high contributions to retirement accounts while the K-shaped economy quietly widens. Robinhood's new AI trading tool gets the full treatment, including whether letting a bot make credit card purchases is innovation or a liability waiting to happen. And AJ has thoughts on Phoebe Gates closing a $35.5 million oversubscribed Series A while calling herself a scrappy startup.
Topics covered:
Timestamps:
🔔 Subscribe to The Liquidity Event on YouTube: YouTube Channel
🌐 Learn more about Brooklyn FI financial planning: brooklynfi.com
✍️ Leave us a voicemail question for a future episode: memo.fm/theliquidityevent
📱 Follow Brooklyn FI:
LinkedIn: / brooklyn-fi
Instagram: / brooklyn_f.i
AJ and Shane are back and gearing up for two weeks of back-to-back travel, a BKFi team retreat in New York and the launch of Gemifi at FPA NorCal in San Francisco. They kick off with the SEC proposal to move public companies from quarterly to semi-annual reporting and why the real story is what fewer reporting periods mean for employees with equity compensation and their trading windows. Then they dig into the government proposal to allow rent payments to count towards your credit score, who it actually helps, who it might hurt, and why the anticipated Anthropic IPO could do to San Francisco housing prices what the Meta IPO did in 2012.
They close with a Wall Street Journal experiment where a reporter asked ChatGPT to build and manage a stock portfolio, and a Reddit question about whether it makes sense to have accounts at multiple brokerages. The AI got some things right, made some math errors, and completely missed the point of what a financial advisor actually does.
Topics covered:
Timestamps:
🔔 Subscribe to The Liquidity Event on YouTube: YouTube Channel
🌐 Learn more about Brooklyn FI financial planning: brooklynfi.com
✍️ Leave us a voicemail question for a future episode: memo.fm/theliquidityevent
📱 Follow Brooklyn FI:
LinkedIn: / brooklyn-fi
Instagram: / brooklyn_f.i
AJ is in Minneapolis keynoting at NAPFA, so Shane holds down the fort with BKFi Tax Manager, Tiffini Parker. They kick off with the official end of Spirit Airlines and why its collapse is actually bad news for everyday flyers, then Tiffini gives a behind-the-scenes look at tax season at BKFi, four hundred plus returns filed and one of the smoothest seasons yet. From there, they dig into Deloitte and Zoom, trimming parental leave, rising home insurance premiums in unexpected places like Iowa and Duluth, and the Republican proposal to index capital gains to inflation and who it actually benefits.
They close on the annoyance economy, a New York Times piece revealing that the friction companies build into cancellations and subscriptions costs Americans $165 billion a year. Spoiler: the incentives are all pointing the wrong direction.
Topics covered:
Timestamps:
🔔 Subscribe to The Liquidity Event on YouTube: YouTube Channel
🌐 Learn more about Brooklyn FI financial planning: brooklynfi.com
✍️ Leave us a voicemail question for a future episode: memo.fm/theliquidityevent
📱 Follow Brooklyn FI:
LinkedIn: / brooklyn-fi
Instagram: / brooklyn_f.i
Corporate America is printing money. Everyday Americans are paying $7 for a gallon of gas. And somehow both things are true at the same time.
In Episode 187 of The Liquidity Event, AJ and Shane dig into a Wall Street Journal piece on the growing divide between corporate profits and consumer reality, why the Amex CEO's earnings call comments should give everyone pause, and what a 90% marginal tax rate in the 1950s actually tells us about wealth inequality today.
Then they turn to SpaceX's reported bid to acquire Cursor, the AI coding app, for $60 billion, and why Shane thinks it's less about the product and more about owning the distribution channel in the age of AI. Plus a tangent about Word document intake forms at high-end law firms that somehow makes a lot of sense.
The episode closes with a deep dive into financial infidelity, secret bank accounts, DraftKings addiction, and why AJ and Shane believe that any kind of scorekeeping in a relationship is a slow road to couples therapy. Spoiler: they ran out of time before getting to RAMP and the grandchildren trust listener question, so stay tuned for next week.
Topics covered:
Timestamps:
🔔 Subscribe to The Liquidity Event on YouTube: YouTube Channel
🌐 Learn more about Brooklyn FI financial planning: brooklynfi.com
✍️ Leave us a voicemail question for a future episode: memo.fm/theliquidityevent
📱 Follow Brooklyn FI:
LinkedIn: / brooklyn-fi
Instagram: / brooklyn_f.i
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