These days, everyone's building lists. Heck, even pop star Lizzo's in on the action(we'll discuss her latest move later on).

The final show in our four-part series on email marketing covers list growth fundamentals – how to master pop-ups, the best spots to place signup boxes, tools to use and some new list acquisition strategies that are emerging.

Stephen discusses email list building and how it ties into the greater marketing strategy of conversation commerce.