The Needle Movement Podcast

Get ready for an immersive podcast episode that's all about cracking the code of email marketing. Our special guest, Jeff Luscynski from Convert Factor - an email marketing agency – is here to join us. In this episode, Jeff will take us on a step-by-step journey through an ideal welcome series sequence. He'll break down each email, revealing the themes behind them, the psychological tactics in copywriting, and what essential elements to include in every message.Whether you're a newbie in...

Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for eCommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast providing Shopify store owners with honest, actionable advice to increase their sales and grow their businesses.Listen in as he discusses strategies for eCommerce growth and how to scale Shopify brands. The ebook was created with the intention of helping Shopify brands simplify growth by focusing on three key performance indicat...

SEO expert Noah Learner joins us for a lively discussion on how SEO can work for anyone while introducing a powerful new tool, Branch Explorer.Noah is the VP of Product at Two Octobers and has recently spoken at large marketing conferences including MozCon and SearchLoveListen in while he walks thru his SEO checklist and how he was able to triple his income in the past few years. Noah has some great career advice to share.We’ll also discuss other fun topics: the Yankee/Red Sox rivalry, ...

It’s our first episode of the new year. Our #1 goal for 2023 is to make growth stress-free. No more late night freak-outs or tense meetings about hitting revenue numbers. We’ll review four initiatives that set you up for success: Education, Copywriting, Email Marketing and Customer Acquisition. They all work together to give savvy brands an enormous edge. We’ll cover how education sets you up for elite performance, why copywriting is the secret sauce to better results and how...

Klaviyo, the most popular eCommerce email platform for Shopify stores, recently made a slew of product upgrades and a lot in eCommerce marketers are wondering – ‘What the heck am I going to do with all these new features?”Be sure not to miss this episode as Stephen walks through each new Klaviyo feature along with real-life examples from Needle Movement clients on eCommerce email campaigns and lifecycle automations. Can't wait to discuss the new Klaviyo feature that brands used to pay si...

An in-depth show covering the less-discussed aspects of Black Friday / Cyber Monday email and sms strategy for eCommerce brands. Stephen will discuss the two things to do before the prime holiday season hits and walk through the entire holiday calendar through early 2023. The episode covers lessons learned from Needle Movement managing BFCM campaigns for many years and what digital marketers can expect for the most important sales season of the year.Make sure to stay tuned and don’t miss out ...

It's the second appearance of Mike Rosen on the Needle Movement podcast. He's become our resident mental health expert (not officially, but sorta true).Mike and Stephen have an in-depth conversation about success and how to stay sane throughout your career, full of applicable tips listeners can use.Plus, he's also got an amazing relationship gem to share - it's that good.Mike's last appearance was episode 10 which was good enough that Stephen's family demanded his return (his mother requested...

In any business, good PR is always an edge. How can you establish high media exposure for your company?In today’s episode of the Needle Movement Podcast, we are joined by Stephen Karaolis, Founder and CEO of Pear the Agency– a PR agency focused on working with fast-growth companies and startups. Stephen and his team have landed clients in top-tier publications such as The Wall Street Journal, Business Insider, Glamour Inc, and more.Stephen will give us some tips on how companies should handle...

“I'm not in this for the money, I'm in this for building community for having fun and being able to tell stories. ” -Jesse WilliamsIn today’s episode of The Needle Movement Podcast, we are joined by Jesse Williams. He is the artist and founder of multiple NFT projects including Bushido Apes and Bushido Royale (launching in early July 2022). Jesse will share about his journey from full-time chef to full-time artist, why he’s obsessed with samurai and his future vision of NFTs conver...

Research can makes so much difference in our outcomes. Today, we walk through how to build a research framework. Due diligence is an undervalued art and a science. Done well, it’s simpler to select ideal partners and avoid bad ones. Tune in to this episode and we’ll share secrets on how to do research the right way, our test case is evaluating NFT projects with a couple examples including NBA Top Shot. What are you waiting for? Press that play button now!Cover image by ...