The guest this episode is Winnie Jiang, Assistant Professor of Organisational Behaviour at INSEAD. I talk with Winnie about her recent paper in AMJ that explores how entrepreneurs manage identity conflicts as they attempt to be a “boss” despite coming from humble beginnings. We discuss the emotional work necessary to become a successful entrepreneur and how policy makers and mentors can best support aspiring entrepreneurs.

Jiang, W. Y., Zhao-Ding, A., & Qi, S. 2025. Breaking Free or Locking In: How Socially Disadvantaged Individuals Achieve or Reject an Aspired Identity in an Entrepreneurial Context. Academy of Management Journal, 68(1): 162-190.

https://journals.aom.org/doi/abs/10.5465/amj.2022.1104