There’s a lot of advice out there telling small businesses to “just pick one marketing channel and stick with it.” But the reality? That advice often misses the bigger picture.
In this episode, we unpack why trying multiple marketing activities intentionally, is often the smartest way for small businesses to learn what actually works.
We share a real client example of a business that shows up across email, SMS, SEO, Google Ads, partnerships and more and why that consistency hasn’t diluted their results, but multiplied them.
This episode covers:
• Why testing marketing channels isn’t the same as jumping around
• How to avoid wasting time, money and energy
• When to refine vs when to walk away
• Why consistency turns marketing into momentum
• How small businesses can use data to make better decisions
If you’ve ever wondered whether you’re doing too much marketing or not enough, this episode will help you reset your mindset and approach.
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