Today I'm siting down with my personal icon - Laurie Rosenwald - an author, designer, painter, and educator whose impressive body of work encapsulates her vivacious, outspoken, and colorful personality. Her most recent book, How to Make Mistakes on Purpose, which was the subject of her TEDx Talk and is accompanied by a touring workshop of the same name, gives readers and audiences insight into the beautiful world of creating through intentional acts of randomness - a way of working that helps individuals get unstuck and discover new skill sets. The workshop has been conducted for major businesses and brands like Google, Starbucks, Scholastic, Buzzfeed, and Johnson & Johnson, to name a few. Fast, loose, and fun ultimately sums up Laurie’s one-of-a-kind design style. Additional written works include: All The Wrong People Have Self-Esteem, And to Name But Just a Few: Red Yellow Green and Blue, and New York Notebook, as well as several essays for Communication Arts and other notable publications. Over her career, Laurie’s work has included animation, product design, and both online and print media for companies like The Atlantic, Bloomingdale's, the city of Paris, Coca-Cola, Fiorucci, Ikea, JWT, Knopf, Neiman Marcus, Nickelodeon, Ogilvy, Random House, Shiseido, Sony, Sundance Channel, Virgin, The Wall Street Journal, Warner Brothers, The Whitney Museum. Her typeface, Loupot, designed in collaboration with Cyrus Highsmith, is published by Occupant Fonts. Her illustrations have appeared in The New Yorker, The New York Times, New York Magazine, The Atlantic, The Wall Street Journal, and Vanity Fair, among many other publications. Outside of her career as a designer, Laurie has taught both Graphic Design and Illustration at The School of Visual Arts and Parsons School of Design, as well as Pratt Institute and New York University. She has been awarded by the Type Directors Club, Art Directors Club, American Illustration, Print Magazine, Communication Arts, and AIGA, and was nominated for the medal of AIGA and an Emmy Award. When I invited Laurie Rosenwald to be on my podcast, I knew she would not hold back. She tells it as it is about it all - men domineering the world of publishing & other art organizations in the 70s and 80s, her family artistic background & how it allowed her to be “privileged” enough to choose her projects, how she always lived in NYC and never intended to leave “her city.” How her current family status allows her to do what she does best - creating original unique art and teaching others. How her worldwide known workshop “How to make mistakes on purpose” benefit companies like Google & Starbucks. She tells it all and doesn’t hold back. Tune in this Friday to hear an original perspective on everything creative, society and how to exist with technological advances in art like AI & 3D printing and more! Tune in and shoot me an email, leave me a voice message or DM me if there are any questions or comments or feedback. I'd love to hear back from you. You can listen to my podcast on Anchor.fm, Spotify, Amazon Music, Apple Podcast, Google Podcasts and iHeart Radio. You can also reach me on Instagram @anamericanbutnotreally. You can reach Laurie Rosenwald at https://rosenworld.com. Follow her on Instagram @rosenworld and Twitter @rosenworld.
