Happy Monday,

Decided to change it up for today’s post…

I got probably a dozen emails/DM’s over the weekend asking for a breakdown of the situation taking place in golf between LIV and the PGA Tour.

As I’m sure you can imagine, these in-depth breakdowns take a lot of time and research.

As I began to jot out some notes I realized it was going to be a really long article.

It made more sense to do these two things:

* Record a podcast breaking it down

* Provide you with some articles for further reading

I recorded the podcast alongside my friend Jared Doerfler who covers the business of golf at Perfect Putt.

You can listen to that above by:

* Clicking “Listen Now”

* If you prefer to listen on Apple Podcasts or Spotify press “Open in Player” or “Listen On”

Here are the segments we covered with timestamps:

0:00 - Intro to LIV + recap of their 1st event

3:35 - Tarnishing the legacy of golfers?

6:40 - Current process from college to pro golf

10:15 - 250th NBA player vs. 250th PGA Tour player

13:35 - Would teams work in pro golf?

17:30 - Greg Norman and the Saudis

23:40 - The future of LIV golf

26:45 - Impact on endorsements

30:40 - NIL’s effect on amateur/college golf

Here are some articles I enjoyed reading on the topic:

LIV from London by Jack Raines

LIV Golf has money to blow by Liam Killingstad

PGL and LIV: A Business Breakdown by Jared Doerfler

Let’s get after it this week!

“Stay away from people who try to disparage your ambitions. Small minds will always do that, but great minds will give you a feeling that you can become great too.” — Mark Twain

Peace,

AP

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