The Load In with Lili & Dan

Nadim Jamal is Managing Director and co-founder of Event Lab. Prior to founding Event Lab, Nadim spent over a decade quickly rising through the ranks of mega-events production. With a keen insight for complex planning, he’s been a project director and advisor behind numerous large-scale national and international events.

Since Event Lab’s formation, Nadim has been a transformative figure in the events industry of the region. His ability to rapidly find and deploy locally based talent, combined with a conscious effort to identify and train homegrown event management and production talent has shifted the dynamics of the sector. The industry now operates more locally, more efficiently and with greater use of multi-cultural and local talent.

With an extensive and acclaimed career in events and entertainment industry, Managing Director Mark Benaicha has brought people together for 25 years. Having begun his professional journey in the 1990s, Mark has since enjoyed successful tenures as Managing Director of a multi-award-winning events agency and Associate Director at a prominent recruitment company.

Mark's name has become synonymous with excellence in events recruitment, and he is widely regarded as the 'Go to' recruiter for the industry, working closely with some of the world's largest global events organizers.

ESMOS' reputation for client service excellence continues to break new barriers as Mark leads the consultancy with a wealth of local and regional market understanding and extensive insights in a rapidly evolving sector.

Experienced Co-Founder with a demonstrated history of working in the events services industry. Skilled in Business Planning, and Analytical Skills. Strong entrepreneurship professional with a Bachelor's degree focused in Industrial Engineering from Kuwait University. Completed an executive program in Decision Making, Negotiation and Leadership Strategies in Harvard Business School.

A true expert in the events industry, Dr. Zohair is the Chairman of the Saudi Exhibitions & Conferences Association (SECA) and CEO of the Specialist – ExiCon International Group. 

He is also a board-member in the IAEE MENA Chapter, was a member of the previous Supervisory Committee of the Saudi Exhibition & Convention Bureau (SECB – now Saudi Conventions and Exhibitions General Authority (SCEGA) and CEO of the Saudi Events Management Academy. He holds a PhD in Maintenance Engineering from the University of Manchester. Dr. Al Sarraj is also member of several local and regional bodies and organizations in the field of maintenance such as being the Chairman of the International Maintenance Association (IMA) and Vice Chairman of the Arab Council for Operations & Maintenance (OMAINTEC) and many other MICE international associations.

Shadab with his team of enthusiasts, Techrobotix FZCO has been providing unforgettable experiences  and technology in events and exhibitions around the world for the biggest brands for more than a decade.

His background in Mechanical Engineering and MBA in Marketing gives him room to play with Mechanics and Technology and love for hardware make him a master at 3D and industrial animation and give him a creative edge in designing experiential solutions.

Benoit Honnart joined Electra in 2019 as Chief Operating Officer and was appointed Chief Executive Officer on January 1st 2021. He started his career in Shanghai where he worked for almost 10 years before moving to Dubai holding various Directors position in the field of Logistic & Events.

Coming from the supply chain world, his mindset is very in line with our fast-paced industry and Electra’s mission to offer agility to its clients. Electra is a fully integrated solutions provider and production house for events, exhibitions, and environments in the Middle East.

Mohammed Tayem is the Founder & CEO of entourage marketing & events. He started his entrepreneurial journey in 2009 and has diversified his business portfolio into various sectors over the last decade. He actively consults for international brands such as Google, Discovery Networks, and regional governmental entities across different sectors in the UAE, KSA, Egypt, and Jordan.

 In 2020, Mohammed launched Eve Virtual, a 3D virtual platform enabling the events industry to host virtual events in a complete 3D virtual environment.

With a passion for people, projects and technology, Pramit Sethi and Xenial Events are on a mission to create genuine human connections!

Xenial was founded with the intention to empower freelancers with state-of-the-art tools.

With a focus on a human centric approach Pramit has been part of the staffing industry for the better half of the past decade, crafting new methods, raising standards and constantly eyeing technology and improvement.

Welcome to a limited special edition series of The Load In with Lili & Dan. These episodes were recorded at the hugely successful Middle East Event Show. Tune in to hear Lili & Dan listen to some titans of the Middle East's event industry.

Shenin Hamid is the Founder and CEO of Inspire - a Dubai based Events and Experience agency. Shenin used passion and talent to build her business from scratch at 19 years old making her one of the few successful youngest entrepreneurs in the UAE. Under her leadership, Inspire has grown from an idea in her living room into a regional success, executing between 200 and 250 events and experiential campaigns a year across KSA, Dubai, Qatar and Kuwait.

In 2020 Inspire was awarded “Most Innovative Production Agency of the Year '' highlighting their ability to successfully pivot under the natural circumstances leading to Covid19 and still servicing their clients ensuring even better results. Under Shenin’s leadership Inspire has grown significantly through the years by offering tailor made technology driven Event and Activation Experiences to clients across the globe.

Welcome to a limited special edition series of The Load In with Lili & Dan. These episodes were recorded at the hugely successful Middle East Event Show. Tune in to hear Lili & Dan listen to some titans of the Middle East's event industry.

Praveen is the Assistant General Manager for Events division in KSA. He has been with Byrne for 12 years, initially joining as Branch Manager for Riyadh operations and has worked his way up in the company over the years. Praveen develops and manages our operations within the events department and is a trusted, experienced member of the Byrne team.