Ever thought about what your brand would taste like? Or smell like? Sounds crazy, right? But thinking about these details can help make your brand unforgettable in your local community.

In this episode, I’m sharing why your brand is so much more than a logo and a colour palette—and how tapping into the senses can help you create a local business that people know, love, and remember.

If you’ve ever wondered how to make your business stand out (without spending thousands on ads), you’ll love this episode. Grab a coffee, hit play, and let’s start building that brand your community won’t stop talking about!

WHAT MORE??

Then you’ll absolutely want to join me inside the Local Brand Marketing Programme starting 1st September!

In 10 simple steps, I’ll help you build a brand that stands out in your community and set up marketing systems that actually bring in sales—without the overwhelm.

Are you wondering why your business isn’t making much profit, and/or isn't growing as quickly as you’d hoped?

If so, this quiz is for you! https://socialmumsclub.myflodesk.com/quiz

Are you leaving money on the table? Are you wondering why your business isn’t making much profit, and/or isn't growing as quickly as you’d hoped?

If so, this quiz is for you! https://socialmumsclub.myflodesk.com/quiz

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we explore why making money matters—but it’s not the whole story. A clear business purpose gives you direction, fuels your motivation, and helps you stay grounded when challenges hit. Think of it as your GPS—guiding your decisions and keeping you aligned with what truly matters.

This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.

💰TAKE THE QUIZ!💰

❓Is your business leaving money on the table?

❓Are you wondering why your business isn’t making much profit?

❓Is your business not growing as quickly as you’d hoped?

✅This quiz is for you.

https://socialmumsclub.myflodesk.com/quiz

How to continue connecting with Kirsty and the Social Mums Club brand!!

🩷Take part in our next online ‘Local Brand Marking Programme’

After working with hundreds of local businesses (as a Local Brand Marketing Specialist), it became clear to me that running a thriving Local Business can be achieved by following a simple formula. There are 10 things each business MUST do really well, but most local business owners are not doing most of these things well… IF AT ALL. I don’t want that for you. I want you to run the thriving local business of your dreams!

I want you to LOVE your business, to make a profit from your business and to have that balanced life you’ve always wanted, but are yet to achieve. 

And I can show you how to do it in 20 weeks. Enrol now.

https://www.socialmumsclub.com/local-brand-marketing-programme

🩷Join your local Social Mums Club

Join over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum).

https://www.socialmumsclub.com/

🩷No Social Mums Club in your community YET? Why not own and operate one for your community?

We're now looking for more passionate, driven and authentic women to own a Social Mums Club ‘Friendchise’ (that’s our version of a franchise). If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below.

https://www.socialmumsclub.com/business-owner

🩷Get your business featured in the Little Pink Book for Mums

Purchase a feature advert in our Little Pink Book for Mums - a directory of businesses we know, LOVE and trust. We actively share this directory with our tens of thousands of Social Mums and encourage them to support our featured businesses first!

https://www.socialmumsclub.com/little-pink-book-for-mums

Are you leaving money on the table? Are you wondering why your business isn’t making much profit, and/or isn't growing as quickly as you’d hoped?

If so, this quiz is for you! https://socialmumsclub.myflodesk.com/quiz

Hosted on Acast. See acast.com/privacy for more information.

In this short but powerful episode, I dive into the science behind why connection isn’t just a “nice to have”—it’s essential. And we'll discuss why Networking is a time-efficient and extremely effective way for local business owners to fit more connection into their lives and feel amazing as a result.

This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.

💰TAKE THE QUIZ!💰

❓Is your business leaving money on the table?

❓Are you wondering why your business isn’t making much profit?

❓Is your business not growing as quickly as you’d hoped?

✅This quiz is for you.

https://socialmumsclub.myflodesk.com/quiz

How to continue connecting with Kirsty and the Social Mums Club brand!!

🩷Take part in our next online ‘Local Brand Marking Programme’

After working with hundreds of local businesses (as a Local Brand Marketing Specialist), it became clear to me that running a thriving Local Business can be achieved by following a simple formula. There are 10 things each business MUST do really well, but most local business owners are not doing most of these things well… IF AT ALL. I don’t want that for you. I want you to run the thriving local business of your dreams!

I want you to LOVE your business, to make a profit from your business and to have that balanced life you’ve always wanted, but are yet to achieve. 

And I can show you how to do it in 20 weeks. Enrol now. Next course starts 1st July!!

https://www.socialmumsclub.com/local-brand-marketing-programme

🩷Join your local Social Mums Club

Join over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum).

https://www.socialmumsclub.com/

🩷No Social Mums Club in your community YET? Why not own and operate one for your community?

We're now looking for more passionate, driven and authentic women to own a Social Mums Club ‘Friendchise’ (that’s our version of a franchise). If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below.

https://www.socialmumsclub.com/business-owner

🩷Your business can sponsor your local Social Mums Club

When you sponsor your local Social Mums Club you not only help us to improve the lives of mums in your local community BUT you’re also growing awareness, visibility and trust of your brand too. Your local Social Mums Club professional will help your business become the brand that your community LOVES.  We do this by building brand strength with our thousands of ‘Social Mums’; and we upskill you through the in-person delivery of our 10 month ‘Local Brand Marketing Programme’ valued at over $999.

https://www.socialmumsclub.com/work-with-us

Are you leaving money on the table? Are you wondering why your business isn’t making much profit, and/or isn't growing as quickly as you’d hoped?

If so, this quiz is for you! https://socialmumsclub.myflodesk.com/quiz

Hosted on Acast. See acast.com/privacy for more information.

Struggling to keep up with all the platforms, trends, and ways to “show up” online? You’re not alone. In this episode, I’m sharing the secret sauce to building a strong local brand—spoiler alert - it’s consistency, clarity, and being strategic about where you show up. You don’t have to be everywhere to be effective. Instead, focus on where your ideal customers are, whether that’s online or offline. Let’s simplify things and help you show up with confidence and intention.

This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.

💰TAKE THE QUIZ!💰

❓Is your business leaving money on the table?

❓Are you wondering why your business isn’t making much profit?

❓Is your business not growing as quickly as you’d hoped?

✅This quiz is for you.

https://socialmumsclub.myflodesk.com/quiz

🩷Take part in our next online ‘Local Brand Marking Programme’

After working with hundreds of local businesses (as a Local Brand Marketing Specialist), it became clear to me that running a thriving Local Business can be achieved by following a simple formula. There are 10 things each business MUST do really well, but most local business owners are not doing most of these things well… IF AT ALL. I don’t want that for you. I want you to run the thriving local business of your dreams!

I want you to LOVE your business, to make a profit from your business and to have that balanced life you’ve always wanted, but are yet to achieve. 

And I can show you how to do it in 20 weeks. Enrol now.

https://www.socialmumsclub.com/local-brand-marketing-programme

LEARN MORE ABOUT SOCIAL MUMS CLUB

https://www.socialmumsclub.com/

Are you leaving money on the table? Are you wondering why your business isn’t making much profit, and/or isn't growing as quickly as you’d hoped?

If so, this quiz is for you! https://socialmumsclub.myflodesk.com/quiz

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we’re flipping the usual branding conversation on its head. Instead of asking who you are, we’re asking—what are you not? Knowing what your business doesn’t do, who you don’t serve, and what you won’t stand for is just as important as defining what you do. It helps you stay on track with your business mission and helps you create a stronger, more focused brand that connects deeply with the right people.

If you’ve ever felt pressure to appeal to everyone or say yes to everything, this episode is your permission slip to draw clear lines and own your niche.

This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.

💰TAKE THE QUIZ!💰

❓Is your business leaving money on the table?

❓Are you wondering why your business isn’t making much profit?

❓Is your business not growing as quickly as you’d hoped?

✅This quiz is for you.

https://socialmumsclub.myflodesk.com/quiz

🩷Take part in our next online ‘Local Brand Marking Programme’

After working with hundreds of local businesses (as a Local Brand Marketing Specialist), it became clear to me that running a thriving Local Business can be achieved by following a simple formula. There are 10 things each business MUST do really well, but most local business owners are not doing most of these things well… IF AT ALL. I don’t want that for you. I want you to run the thriving local business of your dreams!

I want you to LOVE your business, to make a profit from your business and to have that balanced life you’ve always wanted, but are yet to achieve. 

And I can show you how to do it in 20 weeks. Enrol now.

https://www.socialmumsclub.com/local-brand-marketing-programme

LEARN MORE ABOUT SOCIAL MUMS CLUB

https://www.socialmumsclub.com/

Are you leaving money on the table? Are you wondering why your business isn’t making much profit, and/or isn't growing as quickly as you’d hoped?

If so, this quiz is for you! https://socialmumsclub.myflodesk.com/quiz

Hosted on Acast. See acast.com/privacy for more information.

New ideas? Love them. Opportunities? Bring them on.

But if you're constantly chasing every shiny new thing in your business, it might be time to pause and ask the question: Does it make the boat go faster?

In this episode, Kirsty shares how this one powerful question can help you cut through the noise, ditch distractions, and focus on the things that actually move your business forward. You'll hear real talk about shiny object syndrome, why saying yes to everything is costing you more than you think, and how to confidently choose strategic moves over scattered ones.

This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.

💰TAKE THE QUIZ!💰

❓Is your business leaving money on the table?

❓Are you wondering why your business isn’t making much profit?

❓Is your business not growing as quickly as you’d hoped?

✅This quiz is for you.

https://socialmumsclub.myflodesk.com/quiz

How to continue connecting with Kirsty and the Social Mums Club brand!!

🩷Join your local Social Mums Club

Join over 21,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum).

https://www.socialmumsclub.com/

🩷No Social Mums Club in your community YET? Why not own and operate one for your community?

We're now looking for more passionate, driven and authentic women to own a Social Mums Club Franchise. If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below.

https://www.socialmumsclub.com/business-owner

Are you leaving money on the table? Are you wondering why your business isn’t making much profit, and/or isn't growing as quickly as you’d hoped?

If so, this quiz is for you! https://socialmumsclub.myflodesk.com/quiz

Hosted on Acast. See acast.com/privacy for more information.

Does the thought of ‘sales’ make you feel icky?

Do you avoid sales because you think your amazing products and services will speak for themselves?

In this episode we talk about why sales can feel ‘icky’. Why sales is an essential part of business ownership and by not doing it well you are not only limiting your own business success and revenue opportunities, but you are also letting down thousands of customers who would benefit so greatly from what you have to offer. By the end of this episode I want you to think of sales in a completely new light. You can be like me and learn to love it.

This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.

💰TAKE THE QUIZ!💰

❓Is your business leaving money on the table?

❓Are you wondering why your business isn’t making much profit?

❓Is your business not growing as quickly as you’d hoped?

✅This quiz is for you.

https://socialmumsclub.myflodesk.com/quiz

🩷Join your local Social Mums Club

Join over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum).

https://www.socialmumsclub.com/

🩷No Social Mums Club in your community YET? Why not own and operate one for your community?

We're now looking for more passionate, driven and authentic women to own Social Mums Club Franchises. If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below.

https://www.socialmumsclub.com/business-owner

Are you leaving money on the table? Are you wondering why your business isn’t making much profit, and/or isn't growing as quickly as you’d hoped?

If so, this quiz is for you! https://socialmumsclub.myflodesk.com/quiz

Hosted on Acast. See acast.com/privacy for more information.

Do you feel like you’re working your butt off to get people interested in your business but a lot of that hard work just isn’t converting into paying customers? It’s time to review your website homepage - it could be costing you thousands!

For those that don’t already know me, I’m Kirsty Foster. Founder Social Mums Club, Advocate for mums across Australia, Local Brand Marketing Specialist, former teacher & mum of 3 boys.

Your homepage might be quietly costing you customers—but the good news? It’s an easy fix. In this episode, I’m sharing three things most homepages are missing and how you can tweak yours to start turning more visitors into paying customers

This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.

💰TAKE THE MONEY ON THE TABLE QUIZ!💰

❓Is your business leaving money on the table?

❓Are you wondering why your business isn’t making much profit?

❓Is your business not growing as quickly as you’d hoped?

✅This quiz is for you.

https://socialmumsclub.myflodesk.com/quiz

🩷Take part in our next online ‘Local Brand Marking Programme’

After working with hundreds of local businesses (as a Local Brand Marketing Specialist), it became clear to me that running a thriving Local Business can be achieved by following a simple formula. There are 10 things each business MUST do really well, but most local business owners are not doing most of these things well… IF AT ALL. I don’t want that for you. I want you to run the thriving local business of your dreams!

I want you to LOVE your business, to make a profit from your business and to have that balanced life you’ve always wanted, but are yet to achieve. 

And I can show you how to do it in 20 weeks. Enrol now.

https://www.socialmumsclub.com/local-brand-marketing-programme

Are you leaving money on the table? Are you wondering why your business isn’t making much profit, and/or isn't growing as quickly as you’d hoped?

If so, this quiz is for you! https://socialmumsclub.myflodesk.com/quiz

Hosted on Acast. See acast.com/privacy for more information.

Do you suffer from IMPOSTER SYNDROME? Do this

Is imposter syndrome holding you back from achieving your business goals? You’re not alone. 75% of female business owners experience imposter syndrome at some point in their career. In this episode we unpack all of this and I share the tool I used to overcome my imposter syndrome which helped me push through the side hustle phase of business so that I could grow the thriving business that I own today.

Action to Overcome Imposter Syndrome

• What’s your affirmation?
• Write it down right now and put it on your wall so you can’t miss it.
• Don’t forget to say it to yourself every night when you go to sleep and every night when you wake up in the morning. Each day write in on a post it note and stick it where you will read it multiple times per day.

💰TAKE THE QUIZ!💰

❓Is your business leaving money on the table?

❓Are you wondering why your business isn’t making much profit?

❓Is your business not growing as quickly as you’d hoped?

✅This quiz is for you.

https://socialmumsclub.myflodesk.com/quiz

How to continue connecting with Kirsty and the Social Mums Club brand!!

🩷Take part in our next online ‘Local Brand Marking Programme’

After working with hundreds of local businesses (as a Local Brand Marketing Specialist), it became clear to me that running a thriving Local Business can be achieved by following a simple formula. There are 10 things each business MUST do really well, but most local business owners are not doing most of these things well… IF AT ALL. I don’t want that for you. I want you to run the thriving local business of your dreams!

I want you to LOVE your business, to make a profit from your business and to have that balanced life you’ve always wanted, but are yet to achieve. 

And I can show you how to do it in 20 weeks. Enrol now.

https://www.socialmumsclub.com/local-brand-marketing-programme

🩷Join your local Social Mums Club

Join over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum).

https://www.socialmumsclub.com/

🩷No Social Mums Club in your community YET? Why not own and operate one for your community?

We're now looking for more passionate, driven and authentic women to own a Social Mums Club ‘Friendchise’ (that’s our version of a franchise). If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below.

https://www.socialmumsclub.com/business-owner

🩷Get your business featured in the Little Pink Book for Mums

Purchase a feature advert in our Little Pink Book for Mums - a directory of businesses we know, LOVE and trust. We actively share this directory with our tens of thousands of Social Mums and encourage them to support our featured businesses first!

https://www.socialmumsclub.com/little-pink-book-for-mums

Are you leaving money on the table? Are you wondering why your business isn’t making much profit, and/or isn't growing as quickly as you’d hoped?

If so, this quiz is for you! https://socialmumsclub.myflodesk.com/quiz

Hosted on Acast. See acast.com/privacy for more information.

The three questions EVERY local business owner should ask themselves - YOUR SUCCESS DEPENDS ON IT

In this episode I ask you three essential questions. You might be surprised as to what these questions are and you might be even more surprised about your answers. This could be a breakthrough moment for your local business so make sure you listen to this episode, future you will thank you for investing 15 minutes of your time.

This is the perfect episode for female business owners who have a local business and want to become a local business brand that their community LOVES.

Actionable Steps for this episode

Write down your answers to these three questions, take a screenshot and DM them to me on Instagram www.instagram.com/social_mums_club, I’d love to read them and chat to you about these… I also think it will help you stay accountable to the answer you need to work on for business success!

When thinking about your business...

1) Are you deeply passionate about the product or service that you offer?

2) With a lot of hard work and determination can you be the best in your community at providing this product/service/offer?

3) Can this product/service/offer drive your economic engine - can you be profitable?

Questions adapted from the book by Jim Collins, ‘Good to Great’.

💰TAKE THE QUIZ!💰

❓Is your business leaving money on the table?

❓Are you wondering why your business isn’t making much profit?

❓Is your business not growing as quickly as you’d hoped?

✅This quiz is for you.

https://socialmumsclub.myflodesk.com/quiz

How to continue connecting with Kirsty and the Social Mums Club brand!!

🩷Take part in our next online ‘Local Brand Marking Programme’

After working with hundreds of local businesses (as a Local Brand Marketing Specialist), it became clear to me that running a thriving Local Business can be achieved by following a simple formula. There are 10 things each business MUST do really well, but most local business owners are not doing most of these things well… IF AT ALL. I don’t want that for you. I want you to run the thriving local business of your dreams!

I want you to LOVE your business, to make a profit from your business and to have that balanced life you’ve always wanted, but are yet to achieve. 

And I can show you how to do it in 20 weeks. Enrol now.

https://www.socialmumsclub.com/local-brand-marketing-programme

🩷Join your local Social Mums Club

Join over 19,000 Australian women who have made wonderful new connections through our positive, friendly and supportive Social Mums Club Communities. Ladies of all ages and stages are welcome (you don’t just have to be a mum).

https://www.socialmumsclub.com/

🩷No Social Mums Club in your community YET? Why not own and operate one for your community?

We're now looking for more passionate, driven and authentic women to own a Social Mums Club ‘Friendchise’ (that’s our version of a franchise). If you want to do good in your community, and have a highly profitable business that you LOVE, visit the link below.

https://www.socialmumsclub.com/business-owner

Are you leaving money on the table? Are you wondering why your business isn’t making much profit, and/or isn't growing as quickly as you’d hoped?

If so, this quiz is for you! https://socialmumsclub.myflodesk.com/quiz

Hosted on Acast. See acast.com/privacy for more information.