The Local Law Firm Marketing Podcast

Learn how to build relevant Local links to your law firm's website location pages to support ranking locally in Google with our guest Sallie Clark from Zip Sprout.

Sallie is ZipSprout’s Business Development Manager. She loves to help people, so she is in her element, whether assisting a potential customer, an existing client, or a non-profit. Connecting businesses with opportunities that lift their communities is fulfilling because everybody wins!

LinkedIn - https://www.linkedin.com/in/sallie-clark/

ZipSprout Team - https://zipsprout.com/meet-the-team/

Zip Sprout Post - How To Find Sponsors In Your Backyard

Book - The Local Sponsorship Playbook

ZipSprout - Local Sponsorship Finder

Citation Labs - https://citationlabs.com/

In this episode, Dixon Jones from inlinks.com walks us through their entity SEO platform. Dixon talks about how their platform can better help law firm websites appear in LLMs.

Inlinks Entity SEO Tool – https://inlinks.com/

YouTube – https://www.youtube.com/inlinks

LinkedIn Company Page – https://www.linkedin.com/company/inlinks/

X (formerly Twitter) – https://x.com/i/flow/login?redirect_after_login=%2Finlinks

Learn how to build relevant Local links to your law firm's location pages to rank locally in Google without getting penalized.

Sallie is ZipSprout’s Business Development Manager. She loves to help people, so she is in her element, whether assisting a potential customer, an existing client, or a non-profit. Connecting businesses with opportunities that lift their communities is fulfilling because everybody wins!

LinkedIn – https://www.linkedin.com/in/sallie-clark/

ZipSprout Team – https://zipsprout.com/meet-the-team/

Zip Sprout Post – How To Find Sponsors In Your Backyard

Book – The Local Sponsorship Playbook

ZipSprout – Local Sponsorship Finder

Citation Labs – https://citationlabs.com/

Learn how to maximize your law firm’s SEO with SEO Stack as we walk through the platform with Daniel Foley Carter.

SEO Stack – https://www.seo-stack.io/

Assertive Agency – https://www.assertiveuk.com/

SEO Audits – https://seo-audits.io/

Personal Website – https://www.danielfoley.co.uk/

Linkedin – https://www.linkedin.com/in/daniel-foley-assertive/

Inlinks (mentioned in the episode) – https://inlinks.com/

I asked Daniel these questions before the interview, so you may not hear me ask some of them or you may also hear additional questions.

Daniels’s content covers these questions and more.

In this episode, we examine local service ads for lawyers and law firms, what they are, where LSA shows up, requirements, LSAs benefits, and the relationship between LSA and Local SEO.

Facebook – https://www.facebook.com/lawfirmignite

Website – https://lawfirmignite.com/

1.   What are local service ads?

2.   What types of ADS law firms can use in Google?

3.   What is the difference between running Google Search Ads and Local Service Ads?

4.   Can you tell us about the July 2024 change to Local Service Ads>

5.   How do Local Service Ads work?

6.   How do you rank higher on Local Service Ads?

7.   Are Local Service Ads worth it?

8.   How have the local SERPs changed so that LSA is a requirement?

Learn several strategies to index, or re-index, your law firm's website content in Google's local organic search engine results.

Please note that this strategy requires:

Step 1. – Compile a list of URLs from your site where you want to make changes.

Step 2. Make your changes, such as internal links, on-page SEO, content changes, etc., and make sure to add the date you made the changes to the spreadsheet along with the details.

Step 3. Wait 6 – 10 days to ensure that Google has crawled most of your URLs.

Step 4. – Log into your validated Google Search Console and the related property.

Step 5. – Use the URL inspection tool and check under page indexing for that page.

Step 6. – Copy The date of Google’s last crawl of this URL into your spreadsheet in a column next to the dates of your changes to the URL.

Step 7. – If the date of Google’s last crawl happened after the date you made your changes, then your changes should be in Google’s index and cache. –

If Google’s last crawl date is before your changes, then your changes have not been added to Google’s index and cache, and you should consider manually submitting these pages to Google in the Google Search Console.

Note:

Google limits manual submission to 10 URLs in GSC. If you hit this limit, your account will be locked from submitting a request for indexation.

Power Tip:

If you hit 10 URLs, you can submit 8 URLs daily without hitting the 3-day limit. This method indexes 14 more URLs and doesn’t experience the temporary lockout.

Indexation Validation Spreadsheet – https://docs.google.com/spreadsheets/d/168oKLnrSgi6DfV0e7InqJc7VI_43lkuBTh-S5nlTG0o/edit?usp=sharing

Please make a copy of the spreadsheet and edit your version.

Marco Ianni LinkedIn – https://www.linkedin.com/in/marco-ianni7/

Marco’s Post on his Screaming Frog and JavaScrip template on LinkedIn

Please note: you need to be logged into LinkedIn to view the post.

SERP API – https://serpapi.com/

Screaming Frog on LinkedIn,

Modern marketing tips for law firms entering the AI age.

Here is a breakdown of what you can expect from our podcast:

We publish the show weekly.