The Local Memo

The Local Memo

Download on the App Store

The Local Memo episodes

  • The Weekly Update - February 8, 2021

    In this week’s update, learn about Google’s plans for migrating Insights to Search and Maps; ratings in Google review summaries; Yelp menus in Apple Maps; Google’s enforcement of price accuracy in Merchant Center; new guidelines for co-working spaces; and GMB listings for appointment-only businesses.

    9 min
  • The Weekly Update - February 1, 2021

    This week, learn about Google Maps search trends in January; new device-specific GMB Insights; a one-year study of Local Finder rankings; split-screen Street View on Android; Google’s cookie replacement; and a guide to local SEO keyword research.

    12 min
  • The Weekly Update - January 25, 2021

    In this week’s update, learn about the removal of the 7-day publication window for Google Posts; new interfaces for review flagging and photo insights in GMB; changes in Google review summaries; why GMB listings get suspended; and Google’s threatened shutdown in Australia.

    10 min
  • The Weekly Update - January 18, 2021

    In this week’s update, learn about Yelp’s new health and safety confidence features; local SEO predictions for 2021; SEO tips for 2021 from a Moz expert; DuckDuckGo’s new search milestone; TikTok outpacing Facebook; and Local Guides settings moving out of Google Maps.

    10 min
  • The Weekly Update - January 11, 2021

    In this week’s update, learn about new performance metrics in Google My Business; a new health and safety overlay for local businesses; the introduction of subtopic ranking; dynamic tabs in GMB listings; third-party booking services for attorneys; and anomalies with GMB Insights data.

    10 min
  • The Weekly Update - January 4, 2021

    Happy New Year! In this week’s update, what to do if Google gets your listing info wrong; the value of Google Maps followers; new service features in local results; the definition of GMB categories; an antitrust action targeting AMP; and a boost in holiday sales according to MasterCard.

    13 min
  • The Weekly Update - December 28, 2020
    In our last update for 2020, learn about the latest GMB API update; a new location service from Amazon; the impact of “People Also Ask” on brand reputation; notes from a former Google quality analyst; listings for mobile food trucks; and the characteristics of top-performing grocery stores.
    12 min
  • The Weekly Update - December 21, 2020

    In this week’s update, learn about Google’s new video profiles for businesses; Call History in the GMB dashboard; official release of Local Search Ranking Factors 2020; BrightLocal’s updated Local Consumer Review Survey; online ordering with Google from Burger King; and trying on makeup via Google Search.

    10 min
  • The Weekly Update - December 14, 2020

    In this week’s update, learn about Facebook’s new antitrust case; a study looking at local ranking for attorneys; an interview with Google’s Local Ads product manager; Shopify’s Future of Commerce 2021 study; new vaccine search results from Google; and updated landmark icons in Google Maps.

    10 min
  • The Weekly Update - December 7, 2020

    In this week’s update, learn about the new Community Feed in Google Maps; the expansion of Google messaging and insights; the December 2020 Core Update; changes in Google’s “Suggest an edit” feature; a “New” indicator in Google reviews; and a new icon for sites that meet Core Web Vitals standards.

    8 min

About The Local Memo

From the publisher's feed

SOCi's weekly download of all the news that matters in local search. Take a few minutes to get up to speed and inform your local marketing strategy. Links to all articles in the Local Memo at…