If I had to start a painting company from scratch tomorrow, this is exactly how I would approach it. No reputation, no referrals, no crew, and nobody knowing my name in the area. The only thing I’d keep is the last six years of experience working with painters and cabinet refinishers across the U.S. and Canada, seeing what actually works, what consistently fails, and why some companies stay stuck while others build real momentum. In this episode, I break down what I would ignore, what I would obsess over, and the five core areas I’d focus on to get established, generate leads, book estimates, and start winning jobs consistently.