The Local Shift

In this episode of The Local Shift, Kelvin Huggins sits down with one of Australian radio's most successful broadcasters, Jason "Snowy" Carter. From leaving school at just 14 years old and working more than 30 jobs as a teenager, Snowy carved out an extraordinary broadcasting career through determination, persistence and an unwavering passion for radio.

Snowy shares stories from his early days volunteering at Adelaide's KAFM, the tough apprenticeship of regional radio, and his rise through SAFM, Triple M and Mix 102.3, where he helped deliver an astonishing 43 consecutive number-one FM breakfast survey wins.

Along the way, he reflects on career-defining moments, near misses, industry legends, on-air disasters, and why he eventually walked away from breakfast radio. Snowy also offers a candid critique of modern commercial radio, discussing talent costs, live-read advertising, audience engagement and what today's stations can learn from the industry's past.

It's an entertaining, honest and insightful conversation about resilience, creativity and what it really takes to build a lasting career in Australian broadcasting.

©2026 The Local Shift

What happens when you've spent more than five decades watching Australian radio evolve from valve receivers and Top 40 charts to streaming, podcasts and digital platforms?

In this episode of The Local Shift, Kelvin Huggins sits down with industry veteran David Rogerson, whose career has taken him from Sydney's legendary 2UW to some of the country's most influential programming and executive roles.

David shares stories from growing up in a broadcasting family, working alongside radio legends, helping launch and transform major stations, and navigating the industry's biggest technological and regulatory shifts.

Along the way, we explore:

• The golden era of Australian radio

• How FM changed everything

• The rise of audience research and music testing

• Why local content still beats algorithms

• The impact of deregulation and media consolidation

• Lessons from programming some of Australia's biggest radio brands

• Why preserving radio history matters for future broadcasters

This is a fascinating conversation about innovation, audience behaviour, localism, and the enduring power of great content.

Whether you're a broadcaster, podcaster, media professional, or simply a radio enthusiast, David's insights offer a unique perspective on where we've come from and where radio may be heading next.

In this episode of The Local Shift, host Kelvin Huggins is joined by veteran broadcaster Warren Tapp. Starting his career at 4LG in Longreach in the late 1960s, Warren later moved to major Brisbane stations including 4IP, 4KQ, 4BK, and the ABC.

Together, they discuss the golden era of live, local broadcasting—where announcers did everything from selling ads to selecting their own records—and explore how radio transitioned through vinyl, cartridges, and computer automation. Warren shares insights into what has been lost as regional stations have centralised and networked, the rise of talk radio, and his thoughts on the changing media landscape.

© 2026 The Local Shift Podcast.

What happens when regional media loses its local voice? Chris Eddy has lived the answer. Across a 20‑year career in television and radio — from GMV6 to 3SR and Sun FM — he saw firsthand how aggregation, corporate consolidation, and automation reshaped the industry.

In this episode, Chris breaks down the economic and operational forces that hollowed out local newsrooms, the shift from live broadcasting to voice tracking, and the cultural cost of removing local personalities from the airwaves. He also reflects on how those same communication skills carried him into a second career in local government, culminating in six years as CEO of Hobsons Bay Council.

A deep dive into the past, present, and future of regional media — and what communities lose when localism disappears.

© 2026 The Local Shift Podcast.

Subscribe to Chris' podcast Local Government News Roundup - Australia's No. 1 podcast for local government news and views

For a trip down memory lane check out the old 3SR, Shepparton homepage where you can find links to the personalities that once ruled the Shepparton airwaves.

The Local Shift celebrates the people who built Australian regional radio — not just the announcers, characters, and community voices who shaped the sound, but the people behind the scenes. Through interviews and long‑form storytelling, we preserve the culture, creativity, and chaos of radio before networking changed everything. If you love Australian radio history and the people who made it unforgettable, you’re in the right place.

The Local Shift - Coming soon!