The Long Game by Ryan Richards

What does it take to go from flipping houses to moving over a million square feet of flooring across New England?

In this episode of The Long Game Podcast, Ryan sits down with Bruno Maluf, owner of LVP Direct, a direct-to-consumer luxury vinyl plank company selling wholesale-priced flooring across New England, to talk about how a frustrating supply chain problem on a flip turned into a business doing millions in revenue, and what it actually took to get there.

Ryan and Bruno go deep on the conversations most entrepreneurs avoid: the relationship between personal development and business growth, why tracking your macros and going to the gym compounds into every other area of your life the same way consistent business habits do, and why most people’s relationship with AI right now looks a lot like the NFT boom did a few years ago. 

Bruno’s take is direct: most AI use cases are noise, the real leverage is in applying it to your health and your personal systems first, and the fundamentals of showing up, building skills, and not chasing shortcuts still win every time.

What You'll Learn:

• How Bruno identified a real market problem on his twelfth flip and turned it into a direct-to-consumer flooring business doing over a million square feet in sales
• Why wiring six figures to a factory in Vietnam he’d never visited was the right call, and how he thought about the risk
• How one unscripted, low-effort video filmed after the gym generated 125,000 views and over 1,300 qualified leads on a single organic post
• Why organic content is the best testing ground for paid ads, and how Bruno scaled what was already working rather than starting from scratch
• The personal development and income relationship that Jim Rohn describes and Bruno has lived: why your income rarely exceeds your level of personal growth for long
• Why Bruno thinks 99% of AI use cases are noise right now, and what he actually uses it for instead
• How to use AI as a tool to challenge your own thinking rather than confirm it, and why that distinction matters more than most people realize
• Why Bruno is deliberately staying dense in Connecticut, Massachusetts, and Rhode Island rather than expanding laterally, and what 5% market share in those three states actually represents

If you’re building a product or service business and trying to figure out how to go from idea to traction without a massive budget or team, this episode is a candid and energizing look at what that process actually requires.

Interested in connecting?

GUESTS
Bruno Maluf
Founder & President, LVP Direct 
[email protected] | wegotfloors.com 
Instagram: @brunobuyshouses

HOST
Ryan Richards | Branch Manager, Northpoint Mortgage | NMLS 1987735
[email protected] | www.financewithteamrichards.com 
204 Turnpike Rd, Westborough, MA 01581
Licensed in MA, CT, FL, NC, NH, PA, RI, ME, TN, VT

Follow us on Instagram @financewithteamrichards @the.longgamepodcast

#TheLongGamePodcast #FinanceWithTeamRichards

Chapters:
00:00 Welcome and Guest Intro
01:31 Bruno Background in Real Estate
03:04 Flooring Pain Points Spark Idea
04:50 First Import and Market Proof
07:35 Launching LVP Direct for Real
10:32 Why He Left House Flipping
12:08 Social Media as a Flywheel
19:14 Organic Content to Paid Ads
22:45 Scaling Vision and Logistics
26:30 Focus and Avoiding Shiny Objects
28:41 Personal Development Mindset
30:31 Gym Discipline as Life Anchor
33:47 Extra Mile Mindset
34:29 Power of One More
35:30 Tracking Nutrition Wins
37:40 No Secret to Success
38:55 Real Estate vs Hype
44:56 Trading Is Gambling
48:15 AI Confirmation Bias
49:20 Using AI for Health
52:42 Whisper Flow Demo
54:59 AI in CRM Workflows
59:10 AI Slop Backlash
01:01:29 Closing Thoughts

What if the role you’ve been struggling to fill doesn’t have to fit into one lane?

In this episode of The Long Game Podcast, Ryan shares the framework that unlocked his approach to building a team, and why the single biggest mistake entrepreneurs make when looking for their first or next hire is thinking about the role in one dimension.

Ryan makes the case that the “I need to hire an admin” or “I need to hire a salesperson” mindset is exactly what keeps solo operators stuck. If you can only picture a hire filling one lane, it becomes almost impossible to justify the headcount, because how do you fill a 40-hour week with just one type of task? The unlock is realizing that the same way you taught yourself marketing, sales, admin, and operations from scratch, you can hire someone and teach them to do the same.

What You'll Learn:

• Why thinking about your next hire in a single lane is the framework that keeps most entrepreneurs from pulling the trigger
• How Ryan’s executive assistant went from an undefined role to handling four distinct areas of his business, and what that process actually looked like
• Why the same logic that made you a capable solo operator applies directly to the people you can hire and train
• How to frame a multi-skilled role in the hiring process so it attracts the right type of person rather than scaring them off
• Why some roles call for incentive-based compensation and others call for salary stability, and how to match the package to the person you actually need
• What the people who thrive in Swiss Army knife roles have in common, and why they often choose smaller teams over bigger companies on purpose
• Why the goal isn’t to find the perfect hire. It’s to frame the right role and let the right person find you

If you’re running your business alone or with a small team and keep talking yourself out of the next hire, this episode gives you a direct and practical reframe for how to think about what that role could actually be.

Interested in connecting?

HOST
Ryan Richards | Branch Manager, Northpoint Mortgage | NMLS 1987735
[email protected] | www.financewithteamrichards.com 
204 Turnpike Rd, Westborough, MA 01581
Licensed in CT, FL, MA, ME, NH, RI, NC, PA, TN, VT

Follow us on Instagram @financewithteamrichards @the.longgamepodcast

#TheLongGamePodcast #FinanceWithTeamRichards

Chapters:
00:00 Solo Founder Overload
00:57 Hiring Before Burnout
01:14 Stop One Hat Thinking
02:18 Swiss Army Assistant Story
03:40 Real Hiring Conversation
04:24 Attract Multifaceted Talent
05:54 Compensation Role Fit
06:29 Find Builders Not Specialists
07:41 Closing Takeaway

Eight years, 60 units, and 80+ homes a year. Here's what the market actually looks like from the inside.

In this episode of The Long Game Podcast, Ryan sits down with Rich Jenkins, a top real estate agent in Central Massachusetts selling over 80 homes per year and a real estate investor with 60 units across Worcester County, to talk about what the market looks like heading into fall 2026, how buyers and investors are winning right now, and what separates the agents and advisors who build long-term clients from the ones who close a deal and disappear.

Ryan and Rich also dig into the investor side of the conversation: how Rich thinks about cash flow versus what most newer investors call cash flow, why his underwriting is more conservative than most banks, and how first-hand experience owning 60 units makes him a fundamentally different advisor for his investor clients than someone who's never been through an eviction, a bad prepay, or a tenant who hasn't paid since November.

What You'll Learn:

• Why joining a team was the highest-leverage move Rich made when he started, and what most new agents get wrong by trying to figure it out alone
• How Rich protects his lead generation time from 9 to noon, five days a week, and why that consistency is the unsexy thing that actually moves the needle
• What the Worcester County market looks like heading into fall 2026: more inventory, more buyer leverage, and sellers who still haven't let go of 2021
• Why Rich starts every investor conversation with "what's your goal?" instead of "how much money do you have?", and why that question changes everything
• What cash flow actually means when you account for vacancies, capital improvements, water, sewer, and the boiler that's going to go eventually
• Why a $10,000 seller credit put toward a rate buydown is almost always worth more than a $10,000 price reduction, and how Rich walks clients through that math
• What Rich's best clients say about him that he wishes every client knew from day one
• Why Rich says his job doesn't really start until after closing, and what that looks like in practice

If you're buying, selling, or investing in Central Massachusetts and want to understand what an experienced agent and investor brings to the table that most people never even think to ask for, this episode gives you a clear and direct picture of what that actually looks like.

Interested in connecting?

GUESTS
Rich Jenkins
REALTOR, Jim Black Group 
[email protected] | richjenkins.jimblacksellshomes.com 
Instagram: @richjenkinsrealtor

HOST
Ryan Richards | Branch Manager, Northpoint Mortgage | NMLS 1987735
[email protected] | www.financewithteamrichards.com 
204 Turnpike Rd, Westborough, MA 01581
Licensed in MA, CT, FL, NC, NH, PA, RI, ME, TN, VT

Follow us on Instagram @financewithteamrichards @the.longgamepodcast

#TheLongGamePodcast #FinanceWithTeamRichards

Chapters:
00:00 Market Shift Overview
00:10 Meet Rich Jenkins
01:59 From Hospitality to Real Estate
03:35 Service Skills That Transfer
05:17 Early Career Lessons
06:07 Why Joining a Team Wins
08:40 Time Blocking Lead Gen
12:52 Building Personal Systems
14:06 Scaling as an Investor
19:07 Investor Advice and Goals
21:11 Investor vs Homebuyer Mindset
23:23 Making Deals Work Today
25:35 Real Cash Flow Explained
27:03 Build the Right Team
27:51 Market Shift Since COVID
29:33 Will Home Prices Drop
30:56 Appraisals vs Purchase Prices
31:41 Hot Price Points and Competition
32:44 Creative Loan Programs Today
36:00 Winter Outlook and Deal Hunting
39:09 Motivated Buyers and Reeducation
40:56 Credits vs Price Cuts
43:32 What Makes a Great Agent
49:18 Closing Questions and Wrap Up

Most buyers focus on finding the right house. The best agents help you find the right life.

In this episode of The Long Game Podcast, Ryan sits down with Brooke Buckett, a Rhode Island-based real estate agent specializing in relocation and community matchmaking, to talk about what a truly great agent actually does, and why the difference between a good transaction and a great one often comes down to the conversations most agents never have.

Ryan and Brooke also dig into the lending side of the equation, specifically how buyer strategy and financing strategy have to work in tandem right now. Getting a payment to a comfortable number in an elevated rate environment isn't one thing. It's a combination of rate options, seller credits, buydown strategies, and program selection that most buyers never even know are on the table, because most lenders take the path of least resistance and never show them.

What You'll Learn:

• Why Brooke's first consultation has almost nothing to do with houses and everything to do with how you actually want to live
• What the Rhode Island market looks like heading into fall 2026 for both buyers and sellers, and where the real opportunities are
• Why sellers are still anchored to 2021 pricing expectations and how a data-driven agent navigates that conversation honestly
• The pricing strategy Brooke uses to generate maximum demand for a listing, and why listing under market value often nets sellers more
• What buyers routinely overlook when walking a property, and why going to showings unaccompanied is one of the most costly mistakes a first-time buyer can make
• How Ryan and Brooke collaborate on deal strategy in real time, and what that looks like when a client needs a rate buydown, a seller credit, and a renovation loan all at once
• Why a preapproval letter with no payment discussion, no program explanation, and no options presented is a red flag, not a green light

If you're buying or selling in Rhode Island or nearby Massachusetts and want to understand what a high-level agent and lender partnership actually looks like in practice, this episode gives you a clear and honest picture of what you should expect and what to ask for.

Interested in connecting?

GUESTS
Brooke Buckett
REALTOR, RE/MAX River's Edge | Educator, How To Buy A Home Class
[email protected] | brookebuckettrealestate.com 
Instagram: @brookebuckettre

HOST
Ryan Richards | Branch Manager, Northpoint Mortgage | NMLS 1987735
[email protected] | www.financewithteamrichards.com 
204 Turnpike Rd, Westborough, MA 01581
Licensed in MA, CT, FL, NC, NH, PA, RI, ME, TN, VT

Follow us on Instagram @financewithteamrichards @the.longgamepodcast

#TheLongGamePodcast #FinanceWithTeamRichards

Chapters:
00:00 Why Great Agents Matter
01:28 Rhode Island Market Update
03:24 Negotiation Strategy and Credits
06:22 Start Buying With Education
09:56 Seller Expectations and Pricing
16:19 Hyper Local Neighborhood Know How
18:00 Matchmaking Buyers to Communities
21:20 Buyer Consultation Must Haves
24:54 Cosmetic vs Functional Priorities
25:42 Investor vs Homeowner Mindset
27:43 New Construction Trends
30:01 Creative Space Solutions
32:42 Why Buyers Need Representation
34:00 Strategies for High Rates
38:12 Better Preapproval Conversations
41:08 Seasonal Deals and Wrap Up

Going viral sounds great. For most local businesses, it's the wrong goal entirely.

In this episode of The Long Game Podcast, Ryan sits down with Russ Mangsen, social media strategist and host of Networking Over Nine, and Alex Fischer, Team Richards' marketing manager, for a round-table conversation on what's actually working in content and marketing right now, and what most business owners are getting completely wrong.

The conversation kicks off with Judy's Pancakes and how she's a case study in why follower count and business success are not the same metric. They also get into the state of SEO, why every caption, blog post, podcast description, and social video is now part of your discoverability footprint, and why the businesses showing up first in AI-powered search results are the ones that have been putting out consistent, keyword-rich content for years. 

What You'll Learn:

• Why follower count is one of the least useful metrics for a local service-based business, and what to track instead
• How to think about the viral content question honestly: when it helps, when it doesn't, and how to know which situation you're in
• Why having multiple brand pages for different arms of your business creates more leverage than trying to be everything on one page
• The difference between Facebook and Google ads, and why running ads before building an organic presence is a common and costly mistake
• Why Russ replaced the term SEO with "searchability," and what that shift means for how you should think about everything you put out
• How AI-powered search is changing discoverability, and why the businesses already putting out consistent content are positioned to win
• Why shares and saves are the metrics that actually matter on Instagram right now, and why likes have become almost irrelevant
• Why your social media presence and your in-person presence need to match, and what happens when they don't

If you're putting out content consistently but not seeing it translate into real business, or if you've been wondering whether to run ads or chase viral moments, this episode gives you a clear and honest framework for making those decisions with the right goals in mind.

Interested in connecting?

GUESTS
Russ Mangsen
Owner, Marketing With Russ, Inc | Host, Networking Over Nine
[email protected] | marketingwithruss.com 
Instagram: @marketingwithruss @networkingover9

Alex Fischer
Marketing & Growth Manager, Team Richards | Podcast Producer & Content Creator
[email protected] | afischer.info 
Instagram: @aj_fischer @alfish____

HOST
Ryan Richards | Branch Manager, Northpoint Mortgage | NMLS 1987735
[email protected] | www.financewithteamrichards.com 
204 Turnpike Rd, Westborough, MA 01581
Licensed in MA, CT, FL, NC, NH, PA, RI, ME, TN, VT

Follow us on Instagram @financewithteamrichards @the.longgamepodcast

#TheLongGamePodcast #FinanceWithTeamRichards

Chapters:
00:00 Welcome and Guests
00:52 Viral Versus Brand
06:26 Authenticity and Monetization
09:30 Multiple Pages Strategy
14:03 Ads That Actually Work
16:35 LLMs and AI Search
20:36 Hashtags and Algorithm
24:16 Modern SEO Searchability
29:00 Online Reputation and Authenticity
32:20 Recap and Wrap Up

Most people think the homebuying process starts with finding a house. It doesn't.

In this episode of The Long Game Podcast, Ryan shares exactly what he'd do if he were buying a house in 2026, drawing on his experience as a mortgage lender and purchasing six properties of his own in the last three years.

Most prospective buyers walk into the process with false assumptions about what they can afford, how much cash they actually have available, and what they truly need in a property versus what they've just convinced themselves they need. Getting honest about all three before anything else happens is what separates a smooth homebuying process from a stressful one.

What You'll Learn:

• Why a financial audit is the right first step before talking to anyone else in the homebuying process
• How to identify a comfortable monthly mortgage payment before a lender tells you what you qualify for, and why that number matters more
• Why qualifying income and livable income are not the same thing, and how that gap catches buyers off guard
• What a real mortgage consultation looks like compared to an online application, and what questions should actually be asked first
• How to find the right real estate agent for your property type, market, and stage of the homebuying journey
• How to separate must-haves from nice-to-haves so you don't box yourself out of properties that would actually work
• Why leaving a consultation with a specific action plan and a deadline is the difference between a goal and a timeline

If you're thinking about buying a home in the next six to twelve months and don't know where to start, this episode gives you a clear, honest, and practical roadmap for getting ready before you ever make an offer.

Interested in connecting?

HOST
Ryan Richards | Branch Manager, Northpoint Mortgage | NMLS 1987735
[email protected] | www.financewithteamrichards.com 
204 Turnpike Rd, Westborough, MA 01581
Licensed in CT, FL, MA, ME, NH, RI, NC, PA, TN, VT

Follow us on Instagram @financewithteamrichards @the.longgamepodcast

#TheLongGamePodcast #FinanceWithTeamRichards

Chapters:
00:00 Buying in 2026 Overview
00:33 Feasibility Study Basics
01:21 Run a Financial Audit
01:56 Test Your Payment Comfort
02:38 Cash Reserves and Repairs
03:26 Mortgage Advisor Consultation
05:01 Programs and Price Point
05:31 Choose the Right Agent
06:46 Must Haves vs Nice
07:37 Compromises and Commutes
08:24 Build a Timeline Plan
09:04 Wrap Up and Next Steps

What if the fastest way to improve your business was already sitting on your team?

In this episode of The Long Game Podcast, Ryan shares the system he's been building over the past six months to make feedback a daily habit rather than a quarterly event, and why that shift has moved his team further on the systems side in half a year than he expected.

He also walks through two practical tools his team has been using: a living document where team members can submit suggestions for process improvements, and a workload audit that maps out how each person is spending their time across the week. The second one led directly to a new hire on the editing side so his marketing manager Alex could focus on higher-leverage work. Neither tool works without follow-through, and Ryan is direct about that. An idea that lives in a Google Doc with no owner, no deadline, and no next step is an idea that dies.

What You'll Learn:

• Why saving feedback for a review meeting is one of the most common leadership habits worth breaking, and what to do instead
• How a continuous feedback loop pulls employees into your thought process over time, not just your preferred outcome on a single task
• Why asking questions is more effective than issuing corrections, and what that sounds like in practice
• How to create a living document for team suggestions that actually produces action rather than a graveyard of good ideas
• Why every suggestion needs an owner, a deadline, and a defined next step before it has any chance of becoming a real improvement
• How a workload audit works and what Ryan found when he mapped out how each team member was spending their week
• Why a culture that encourages everyone to contribute and improve is also one of the strongest selling points for future hires

If you're leading a team and feel like the same inefficiencies keep showing up no matter how many times you address them, this episode gives you a practical and honest look at why that happens and how to build a system that actually fixes it.

Interested in connecting?

HOST
Ryan Richards | Branch Manager, Northpoint Mortgage | NMLS 1987735
[email protected] | www.financewithteamrichards.com 
204 Turnpike Rd, Westborough, MA 01581
Licensed in CT, FL, MA, ME, NH, RI, NC, PA, TN, VT

Follow us on Instagram @financewithteamrichards @the.longgamepodcast

#TheLongGamePodcast #FinanceWithTeamRichards

Chapters:
00:00 Why Feedback Loops Matter
01:02 Instant Feedback Habit
01:42 Teach the Thought Process
02:15 Avoid Review Meeting Dumps
02:46 Team Suggestions Document
03:30 Turn Ideas Into Action
03:58 Build an Improvement Culture
04:56 Efficiency Audit Example
05:48 Weekly Optimization Meetings
06:18 Wrap Up and Next Steps

Can someone land on your page and know what you do in 30 seconds?

In this episode of The Long Game Podcast, Ryan marks episode 100 with something more useful than a celebration: an honest look at where his marketing and branding actually stand.

Ryan draws a clear line between content creation and branding, and makes the case that most businesses, including his own, conflate the two. Posting consistently is the foundation, and getting there is a real accomplishment. But once that rhythm is in place, the next question matters just as much: can someone land on your page and know within 30 seconds what you do, why they should call you, and how to reach you? If the answer is no, the content is working harder than the brand.

He walks through the specific things his team is auditing and adjusting: thumbnail messaging, visual consistency, call-to-action clarity, and the number of clicks it takes for someone to book a meeting. 

What You'll Learn:

• Why content creation and branding are not the same thing, and what the gap between them is costing your business
• How to audit your own page the way a stranger would: 30 seconds, cold, no context
• Why too many calls to action is the same problem as no call to action at all, and how to fix it
• What Tesla's approach to simplifying consumer choice teaches about reducing friction on your business page
• Why the quality and consistency of your content should reflect the level of advisor you're positioning yourself to be
• How to think about the cadence for revisiting and realigning your branding as your business evolves
• What Ryan and his team are changing heading into the next phase of The Long Game Podcast and Team Richards

If you're putting out content consistently but not seeing it translate into real inquiries or bookings, this episode gives you a clear and honest framework for figuring out why, and what to do about it.

Interested in connecting?

HOST
Ryan Richards | Branch Manager, Northpoint Mortgage | NMLS 1987735
[email protected] | www.financewithteamrichards.com 
204 Turnpike Rd, Westborough, MA 01581
Licensed in CT, FL, MA, ME, NH, RI, NC, PA, TN, VT

Follow us on Instagram @financewithteamrichards @the.longgamepodcast

#TheLongGamePodcast #FinanceWithTeamRichards

Chapters:
00:00 Episode 100 Reflection
01:12 Content vs Branding
02:17 Audit Your Messaging
03:12 Visuals and Clear CTAs
04:09 Tesla Lesson Simplicity
05:21 Match Quality to Brand
06:41 Relaunch and Next Phase

99 episodes in… here's what three years of The Long Game looks like.

In this episode of The Long Game Podcast, Ryan reflects on nearly three years of building the show from the ground up. From a real estate and finance platform to something he didn't fully anticipate when he started: a living record of his own professional development.

Ryan shares how the podcast has evolved alongside him, from solo loan officer to a team of five, from The Real Estate Lens to The Long Game, and from sharing information to pulling back the curtain on how entrepreneurs at every level actually think, build, and solve problems. What started as a place to talk about mortgages and investing has become something bigger: a space for curiosity, honest conversation, and the kind of insight that only comes from putting real operators in a room and asking them how they do it.

Before episode 100, this episode looks back at some of the most memorable moments from the past three years, drawing on conversations with entrepreneurs, investors, sales professionals, marketers, and business builders who have each left something worth revisiting.

What You'll Learn:

• How The Long Game Podcast started, what it was built for, and how it's evolved into something Ryan didn't fully anticipate
• Why Ryan sees the show as a living record of his own growth, not just a content platform
• What the rebrand from The Real Estate Lens to The Long Game represented and why the shift mattered
• Highlights and standout moments from three years of guest conversations and solo episodes
• Where Ryan sees the show going in the next three years, and what's already in the works heading into episode 100

If you've been along for any part of this journey, this episode is a chance to look back at how far the show has come. And if you're new, it's the perfect starting point before the milestone ahead.

Interested in connecting?

HOST
Ryan Richards | Branch Manager, Northpoint Mortgage | NMLS 1987735
[email protected] | www.financewithteamrichards.com 
204 Turnpike Rd, Westborough, MA 01581
Licensed in CT, FL, MA, ME, NH, RI, NC, PA, TN, VT

Follow us on Instagram @financewithteamrichards @the.longgamepodcast

#TheLongGamePodcast #FinanceWithTeamRichards

Chapters:
00:00 Podcast Origins
01:41 Midterm Rental Edge
02:26 Scaling Short Term Rentals
03:17 Hospitality Systems
05:34 One Percent Rule
07:48 Crash Talk Explained
12:01 Zero to 100K Phase
14:47 Learning by Doing
15:45 Who Not How Mindset
17:59 Delegation Timing
19:02 Servant Leadership
19:47 Culture Feedback Loop
22:10 Core Tasks vs Delegate
25:02 Urgency Wins
26:47 Faster Than Five Year Plans

AI won't replace the human touch. But it will replace the humans who ignore it.

In this episode of The Long Game Podcast, Ryan sits down with David Hill, serial entrepreneur, sales trainer, marketer, and real estate agent, to talk about what it actually looks like to integrate AI into your business today, before most people have figured out how serious this moment really is.

David brings two days of insights from a private event with John Lee, breaking down the WAVIT framework: five categories of AI use, written, audio, video, imagery, and tech, each with its own specialist tools and applications. He and Ryan dig into where most entrepreneurs go wrong with AI, chasing the perfect tech stack instead of starting with the problem they actually need to solve. They also get into data security, the risks of giving AI tools access to your computer without a sandbox in place, and why platforms like YouTube are becoming more valuable by the day as AI search pulls from everywhere to surface the most consistent, credible voices.

What You'll Learn:

• The WAVIT framework: five categories of AI use and the best tools for each one
• Why starting with the problem you solve, not the tool, is the right entry point for AI adoption
• How to think about data security when AI tools have access to your files and systems, and what a sandbox actually is
• Why YouTube is one of the most valuable platforms right now as AI search pulls from everywhere to find consistent, credible voices
• What DISC is, how the four behavioral quadrants work, and why 70% of the population are S's
• How to identify someone's behavioral style within 30 seconds of a call and adapt your entire approach accordingly
• Why the best follow-up process is multi-channel, consistent, and intentional, and what 7 to 17 attempts actually looks like in practice
• How to use AI for sales training, including role play, transcript review, and real-time coaching feedback for your team

If you're curious about AI but overwhelmed by the options, or you're in sales and wondering why your close rate isn't where it should be, this episode gives you two frameworks that work together and a clear place to start.

Interested in connecting?

GUEST
David Hill
Host, The Persistent Entrepreneur Podcast | Founder, Path to Mastery LLC | Founder, Ring Leader CRM
[email protected] | davidihill.com 
Instagram: @davidihill 

HOST
Ryan Richards | Branch Manager, Northpoint Mortgage | NMLS 1987735
[email protected] | www.financewithteamrichards.com 
204 Turnpike Rd, Westborough, MA 01581
Licensed in MA, CT, FL, NC, NH, PA, RI, ME, TN, VT

Follow us on Instagram @financewithteamrichards @the.longgamepodcast

#TheLongGamePodcast #FinanceWithTeamRichards

Chapters:
00:00 Episode Setup
01:25 Meet David Hill
01:56 Marketing as Media
02:34 AI Avatars and Fakes
04:17 WAVIT and Tool Stack
07:23 Content and Customer Clarity
09:21 Lead Qualification Filters
11:41 Follow Up Builds Trust
15:00 CRM DISC and AI Trio
16:05 DISC Quadrants Explained
18:43 Adapting Sales Style
25:09 Using DISC and AI Together
26:21 Spotting DISC on Calls
29:29 AI For Buyer Psychology
29:50 Hooks And Social Messaging
31:00 Consistency Builds Trust
32:17 AI Search And SEO
34:24 Prompting For Better Answers
35:42 Plumber Pricing With GPT
37:00 WAVIT Content Framework
40:00 AI Specialists For Sales
41:46 Avatar Sales Coach Demo
46:26 Automation Tools And Manus
48:18 Security And Sandboxing
51:56 Invest In Coaching