Venki Padmanabhan • The Long Game
This morning I called my mother in Vellore on WhatsApp. Forty-five minutes, Wooster, Ohio to Tamil Nadu, India. Her voice was clear. She told me about the temple visit, asked about the children, complained about the heat. A normal Saturday morning call between a son and his mother, separated by eight thousand miles and fifty years of migration.
It cost me nothing.
This afternoon, Reuters reported that Meta—the company that carried her voice to me—is preparing to lay off twenty percent of its workforce. Roughly sixteen thousand people. The same company that made my free call possible is now eliminating one-fifth of its employees to fund a six-hundred-billion-dollar bet on artificial intelligence. Mark Zuckerberg, Meta’s chief executive, has explained the logic plainly: “Projects that used to require big teams can now be accomplished by a single, very talented person.”
I sat with the phone in my hand afterward and did the math. In 1985, when I arrived in Pittsburgh as a twenty-five-year-old doctoral student in the Department of Industrial Engineering at the University of Pittsburgh, with a suitcase and an ambition, the same call would have meant dialing 011-91 on a rotary phone and running through AT&T’s international trunk lines at roughly $2.50 a minute. Forty-five minutes: $112.50. My teaching assistantship paid for tuition and $700 a month. One call to my mother would have cost sixteen percent of my monthly income. I would have written a letter instead. Or called for five agonizing minutes on a Sunday night, when the rates dipped, and listened to her ask if I was washing my clothes regularly and whether I had called my uncle in Flushing—$2.50 a minute for a mother’s inventory of concerns—and spent the rest of the week composing in my head all the things I didn’t have time to say.
So this morning’s call was a gift. A miracle of technology. A triumph of progress.
And yet something sat wrong in my stomach. A pit feeling. Because in thirty-six years of manufacturing, I have learned one unshakeable law: nothing is free. Every transaction has a cost. If you cannot see the cost, it means someone has designed the system so that you won’t.
What I realized, sitting with Zuckerberg’s layoff announcement in one hand and the residual warmth of my mother’s voice in the other, is that the same logic connects all of it—the free call, the invisible invoice, and the sixteen thousand people about to lose their jobs. It is a single system of extraction, operating in stages. And I have been watching it my entire career.
Stage One: Extract from the Customer
Meta reported $164 billion in revenue last year. WhatsApp has over two billion users. The service is free. The arithmetic should trouble anyone who has ever read a balance sheet: two billion people producing zero revenue each do not generate $164 billion. The gap between zero and $164 billion is you. It is me. It is my mother in Vellore, who has never once been asked what her data is worth or whether she consents to its extraction.
Here is what my forty-five-minute call actually provided Meta, at no charge and with no negotiation: confirmation of an international family network spanning the United States and South India. The frequency, duration, and timing of our contact patterns. The emotional cadence of a diasporic relationship—regular, sustained, likely involving an elderly dependent. My location. Her location. The full topology of my contact list, including people who have never installed WhatsApp and never agreed to anything. All of this was captured, correlated with my activity across Instagram and Facebook, and fed into an advertising profile that allows Meta to sell access to me—and to people like me—at $15 to $30 per thousand impressions.
Meta may have a bone to pick with my family. My wife forbids me from preening on Facebook. My daughter forbids my joining Instagram. WhatsApp is the last channel they have into me—and still, from that single thread, they can pull more than enough to build a profile, price it, and sell it. Imagine what they harvest from someone who gives them all three.
The 1985 AT&T call was expensive. But it was honest. I paid $2.50 a minute and AT&T provided a service. The transaction was legible. Both parties knew the price, the product, and the terms. The 2026 WhatsApp call was free. But it was opaque. I paid with behavioral data whose value I will never see, consented to terms buried in a seventy-five-page legal document designed to satisfy regulators rather than inform users, and contributed to a revenue stream from which I will never receive a single cent. The product changed from the call to the caller.
This is the first stage of extraction: harvest the customer.
Stage Two: Extract from the Worker
The moment I named what Meta was doing, I recognized it. I had been watching the same extraction my entire career. The venue was different. The mechanism was identical.
I have spent thirty-six years on factory floors—General Motors, Chrysler, Mercedes-Benz, Royal Enfield, and now Advanced Drainage Systems. On a production line, a worker’s hands perform the assigned task. But her mind does something far more valuable: it recognizes patterns. She notices that a particular torque sequence produces fewer rejects. She sees that a material batch from one supplier behaves differently than the same specification from another. She develops an intuition for when a machine is drifting toward failure—an intuition built from thousands of hours of sensory data that no sensor array can replicate. This is intelligence. It is deployed every shift, on every line, in every plant in the world.
And it is extracted for free.
When that worker’s observation leads to a process improvement, the improvement is captured as a management initiative, an engineering change order, a “kaizen event” attributed to the system rather than the person. The margin improvement flows to the income statement. The stock price reflects it. The worker receives her hourly wage—the same wage she would have earned if she had noticed nothing, contributed nothing, and kept her intelligence to herself.
The architecture is identical to Meta’s. Make the contribution invisible to the contributor. Aggregate it at scale. Monetize it through channels the contributor never sees. Whether the intelligence is a frontline worker’s quality instinct or a WhatsApp user’s behavioral data, the extraction mechanism is the same: value is generated by one party, captured by another, and the person who generated it has no seat at the table where the price is set.
This is the second stage: harvest the worker.
The Bauble Economy: Extraction Through Employment Itself
But the extraction at Meta goes beyond harvesting existing workers. There is a stage between harvesting and discarding that no one is naming. Call it the Bauble Economy: the cycle of speculative hiring that treats human beings as venture bets.
The numbers tell the story with brutal clarity. In March 2020, Meta employed 48,268 people. By September 2022, that number had swelled to more than 87,000—nearly doubling in two and a half years. The reason was the metaverse. Zuckerberg, freshly rebranding the company from Facebook to Meta, announced plans to hire 10,000 employees in Europe alone to build his vision of an immersive internet. The company poured resources into Reality Labs, the division tasked with making the metaverse real. People were recruited from across the industry, offered lavish packages, relocated across countries. They rearranged their lives for a vision.
The vision lost ninety billion dollars.
Reality Labs has accumulated approximately $90 billion in cumulative operating losses since late 2020. The metaverse generated roughly one percent of Meta’s total revenue despite consuming billions annually. In November 2022, Zuckerberg laid off 11,000 people—thirteen percent of the company. He declared 2023 the “year of efficiency.” Four months later, he cut another 10,000. Headcount fell twenty-two percent in a single year, from 86,000 to 67,000. Then the company began hiring again—this time for AI. By the end of 2025, headcount had climbed back to 79,000. Now comes the next twenty percent cut.
Read the sequence again: 48,000 to 87,000 for the metaverse. Down to 67,000 when the metaverse failed. Back up to 79,000 for AI. Now down again to perhaps 63,000 as AI requires data centers instead of people. Each cycle, tens of thousands of human beings uproot their families, build expertise in a domain the company will abandon within thirty-six months, and are then told their labor is no longer aligned with the strategic direction. The unvested equity they were promised evaporates. The mortgage they took out based on a compensation package that assumed continued employment comes due on a single income. The institutional knowledge they developed—about what worked, what didn’t, why the metaverse couldn’t find its users—walks out the door with them, unasked for and unrecorded.
Alphabet runs the same play. Google added nearly 72,000 employees over three years from 2020 through early 2023, increasing headcount by thirty-eight percent. Then Sundar Pichai announced 12,000 layoffs, explaining that they had hired for “a different economic reality.” Between 2023 and 2025, Google cut an estimated 15,000 to 20,000 positions. The strategic rationale shifted from post-pandemic correction to AI optimization. Different bauble. Same discarded workforce.
A manufacturer who operated this way would be bankrupt within two cycles. You cannot retool a production line every eighteen months, fire the workers who understood the old line, hire new ones who don’t yet understand the new one, and expect quality output. The learning curve alone would destroy you. But technology companies can absorb this chaos because their revenue comes from legacy products—Facebook, Instagram, WhatsApp, Google Search, YouTube—that print money regardless of how badly management misallocates the current workforce. The advertising cash cow subsidizes the irresponsibility. The employees absorb the cost.
And here is the point that connects the Bauble Economy to the broader extraction system: none of these people were formed. They were acquired as capabilities, pointed at a project, and when the project failed, they were written off like depreciated equipment. No one asked what they learned. No one captured the institutional knowledge about why the metaverse couldn’t find its market. No one asked whether the models failed partly because the intelligence of 40,000 people was never actually activated—just directed. The extraction model does not just rob frontline workers of their intelligence. It robs knowledge workers of their formation. It treats the most educated workforce in history the same way it treats the production floor: as raw material to be used and discarded when the next shiny bauble catches the CEO’s eye.
This is the half-stage between harvesting and discarding: extraction through employment itself.
Stage Three: Discard Both
This is what Zuckerberg’s latest layoff announcement represents. Once you have extracted all the intelligence you can from human contributors and encoded it into models, the logical terminus of the extraction economy is to remove the human from the loop entirely.
“Projects that used to require big teams can now be accomplished by a single, very talented person.” That is not a prediction. It is a confession. The extraction is complete when the source is no longer needed.
Consider the full picture at Meta. The company reported 79,000 employees at the end of 2025. It is preparing to cut twenty percent of them while simultaneously spending $600 billion on data centers and paying elite AI researchers employment packages that can add up to hundreds of millions of dollars. Capital floods upward toward infrastructure and a tiny talent aristocracy. The broad workforce gets zeroed out.
And this comes after a year of technical stumbles. Meta’s Llama 4 models underperformed. Plans for its larger model, Behemoth, were shelved. A newer model called Avocado reportedly failed to meet expectations. The response to these failures was not to invest in the humans who might diagnose what went wrong. The response was to double down on infrastructure spending and cut more people. No one in Menlo Park appears to be asking whether the models failed because of how Meta treats human intelligence in its pipeline.
The logic is perfectly consistent and perfectly destructive: harvest the customer’s data for free. Harvest the worker’s intelligence for free. Churn through employees on speculative bets, discarding them when the bet fails. And when the harvesting is complete, remove the human from the operation entirely.
Harvest the customer. Harvest the worker. Discard both.
Others Have Seen the Pieces
Shoshana Zuboff named the digital half of this extraction with devastating precision: a system that claims human experience as free raw material for hidden commercial practices of extraction, prediction, and sales. Jaron Lanier approached it from the economics of dignity, arguing that digital information is really just people in disguise. Antonio Casilli and the digital labor school drew the line between factory and platform most directly.
These thinkers are right. But they all approached the problem from the digital side, looking backward toward industrial analogies. None of them started where I start—on the factory floor, watching a second-shift operator solve a problem that will save the company $40,000, and then clock out at the same wage as the operator next to her who solved nothing. And none of them stayed long enough to see the full arc: the harvesting, the churning, and the elimination of the contributor altogether.
The extraction is not an analogy. It is the same system, operating across every domain.
I Have Seen the Alternative
I know this system can work differently because I have been inside the alternative.
In the late 1990s, Royal Enfield was nearly dead. The Indian motorcycle company, then a subsidiary of Eicher Motors, was producing about two thousand bikes a month from a single aging factory in Tiruvottiyur, Chennai. The bikes leaked oil. Quality was abysmal. Losses were mounting. The chairman wanted to shut the brand down entirely. His son, Siddhartha Lal, asked for two years to turn it around.
What followed was not an exercise in extraction. It was an exercise in cultivation.
The workforce was not dismissed as incapable. It was redesigned around. The system was rebuilt to recognize, amplify, and reward the intelligence that workers were already deploying every shift. Quality systems were redesigned not to catch defects but to prevent them—by trusting frontline knowledge. The factory floor was treated not as a cost center to be minimized but as an intelligence network to be activated.
The results were not incremental. By the time I had served my turn there, the same workforce that had been written off had helped produce a twenty-fold increase in profitability. And the company kept growing. Royal Enfield opened a second manufacturing facility in Oragadam in 2013 and a third in Vallam Vadagal in 2017. Sales rose from those two thousand bikes a month to over a million motorcycles in 2025—a forty-fold increase in volume. The workforce grew from a skeleton crew in a single leaking factory to roughly fifteen to nineteen thousand employees across three modern plants and operations in more than sixty countries.
Let me say that again, because it is the direct negation of the Zuckerberg thesis: Royal Enfield did not grow by eliminating its workers. It grew by amplifying them. It did not replace big teams with single talented individuals. It made its teams more talented. Capital and labor ascended together. I call it the Twin Helix.
The Minnow and the Behemoth
I can hear the objection already. Royal Enfield is a minnow. Fifteen thousand employees and a million motorcycles is a rounding error next to Meta’s $1.8 trillion market cap. The same will be said of the other companies where I have seen the cultivation model work: Siemens’s Amberg factory, which produces fourteen million automation components a year at a quality rate of 99.9989 percent with a workforce that has been continuously upskilled over decades. Lincoln Electric, which has operated a no-layoff policy since the 1940s and consistently outperforms its competitors in a commodity industry. These are minnows, the tech establishment will say. Physical products require physical hands. Software is weightless. AI changes everything. You are comparing apples to assembly lines.
But the objection answers itself. The fact that the cultivation model has only survived at companies small enough, or privately held enough, or culturally rooted enough to resist Wall Street’s quarterly extraction logic—that is not a failure of the model. It is an indictment of the system. The public markets reward the hire-fire bauble cycle and punish patience. Meta’s stock price jumped when it announced metaverse budget cuts. Every layoff announcement is greeted by analysts as discipline. Every investment in workforce formation is questioned as overhead. The minnows are not small because the model fails at scale. They are small because the financial system selects against them.
And let us examine the behemoths honestly. Are they actually performing? Meta has burned $90 billion on the metaverse, fired and rehired tens of thousands of people in overlapping cycles, and still generates ninety-nine percent of its revenue from products built over a decade ago—Facebook, Instagram, WhatsApp. Google added 72,000 people, cut 20,000, and its core revenue still comes from Search, a product essentially unchanged since 2004. These companies are not innovating with their workforce churn. They are churning in place while legacy products print money. The behemoths are not laughing from a position of operational excellence. They are laughing from a position of monopoly rent.
Royal Enfield grew its workforce alongside its output for twenty-five years and just crossed a million motorcycles. Meta doubled its workforce in two years, burned ninety billion dollars, and is now on its third cycle of mass layoffs. Tell me again which model does not scale.
The Incomplete Scoreboard
They will say the extraction model works. And by the only metric anyone currently reports, they are right. Meta’s market cap is $1.8 trillion. Alphabet’s is $2 trillion. Zuckerberg’s personal net worth exceeds $200 billion. By the scoreboard we have, they are winning.
But the scoreboard is incomplete. It measures wealth concentration, not wealth creation. It measures what accrued to the top, not what was generated across the whole system.
What if we placed next to every market cap figure the median net worth trajectory of the people who built that value? Not the founders. Not the board. The engineers and designers and content moderators and operations staff. The 40,000 people hired for the metaverse and discarded when the vision changed. The 16,000 about to be shown the door to make room for data centers. What happened to their household wealth? Their mortgage qualifications? Their unvested equity that evaporated when they were shown the door? Their children’s college funds tied to stock options priced at the hiring peak?
Nobody tracks that number. Nobody reports it. No CNBC ticker runs it. No analyst asks about it on the earnings call.
Now imagine the same measurement at Royal Enfield. Fifteen to nineteen thousand employees, many of whom have been there for a decade or more—compounding skill, compounding seniority, compounding stability. A workforce that grew alongside the business for a quarter century has a very different wealth trajectory than a workforce that was hired in 2021, fired in 2023, and is now watching from the outside as the stock they were promised vests without them.
My cousin Dr. Sridhar Ramamoorthi likes to invoke a line often attributed to Einstein but actually penned by the sociologist William Bruce Cameron: “Not everything that can be counted counts, and not everything that counts can be counted.” That single sentence explains why extraction persists and cultivation doesn’t. The value a worker carries in her head cannot be counted. So it doesn’t count. The prosperity a business model creates—or destroys—across its entire workforce cannot be counted. So it doesn’t count. Until she’s gone, and suddenly no one can figure out why the line won’t run right. Until they’re all gone, and no one can figure out why the models keep underperforming.
This is precisely why Dr. Ramamoorthi and I co-founded the Capability Capital Institute: to build the metrics that make the invisible visible. Not just the value of deployed human intelligence on a balance sheet—though that is where we start—but the full prosperity picture. What does a business model do to the net worth, the stability, the formation, and the dignity of the people inside it? If we can make that as legible as market cap, the entire calculus changes. What Cameron lamented as uncountable, we intend to count.
The Scoreboard That Already Exists
I do not need to imagine what this scoreboard would look like. I work at a company that built one.
Advanced Drainage Systems, where I am a plant manager and where I write in a personal capacity, established an employee stock ownership plan in 1993. Everything that follows is drawn from the company’s SEC filings and published interviews—the same information available to any investor. Over three decades, the ESOP allocated approximately twelve million shares to workers—not executives, not founders, workers. People who make stormwater pipes. People who drive forklifts. People who run extrusion lines. When the ESOP converted in 2022, the stock was trading above $120. Today it trades near $170. The aggregate value of those shares in employee hands approaches two billion dollars.
I know people on the factory floor in Wooster, Ohio, right now who watch the stock price every morning. Not because they are day traders. Because every tick toward $200 changes when they can retire, whether they can help their grandchild with college, how much dignity the last chapter of their working life will hold. That is what shared prosperity looks like when someone bothers to build the mechanism.
Joe Chlapaty, the CEO who established this plan, was not a radical. He was a plastics manufacturer from Dubuque, Iowa, who believed that if you asked people to build a company, they should own a piece of what they built. His explicit goal was to provide jobs that enable employees and their families, as he put it, “to live as best we can a middle-class life.” He kept eighteen percent of the shares himself when he retired. He did not cash out and leave. He kept his wealth alongside his workers’ wealth.
Under Chlapaty’s leadership and that of his successor Scott Barbour, ADS grew from $1.26 billion in revenue and 4,500 employees to $2.9 billion in revenue and 6,000 employees. Margins doubled. The market cap went from $850 million at the IPO to over $13 billion. And the workers went with it—not as raw material being extracted, not as overhead being minimized, but as shareholders whose prosperity was structurally bound to the company’s. That is the Twin Helix made concrete. That is the alternative to the Bauble Economy. And it is not happening in a business school case study. It is happening in a stormwater pipe factory in Ohio while Mark Zuckerberg prepares his next round of severance letters.
Why This Isn’t the Norm
If the logic is this clear—and it is—then why doesn’t it govern every factory, every platform, every transaction?
Because financial markets punish patience. The cost of investing in frontline capability shows up this quarter. The return shows up in eighteen months. Wall Street sees the cost and does not wait for the return. The same temporal distortion governs platform capitalism: Meta’s stock price reflects the data it extracts today, not the trust it erodes over decades.
Because the managerial class—and the platform architect class—have been educated in a theology of labor as cost. Since the 1970s, the dominant mental model has treated human contribution as a depreciating line item to be minimized. Workers are overhead. Users are raw material. In neither case are they partners in value creation. This is not economics. It is ideology dressed as economics.
And because the people who benefit most from extraction have the most power to define what “normal” looks like.
The Call and the Calling
My mother is eighty-three years old. She does not know what metadata is. She does not know that her Sunday morning conversation with her son is a data point in a behavioral graph that spans two billion nodes. She does not know that the company carrying her voice is about to tell sixteen thousand families that their labor is no longer required. She knows that her boy called, that his voice was clear, and that the grandchildren are well. That is enough for her.
It is not enough for me.
Not because I begrudge Meta its infrastructure or its ingenuity. The technology that lets me hear my mother’s voice in real time across eight thousand miles is genuinely miraculous. But miracles should not require surrendering something you were never told you were giving away. And they should not require discarding the people who made the miracle possible in the first place.
In 1985, AT&T said: dial 011-91, pay us $2.50 a minute, and we will connect you to your mother. It was expensive and honest.
In 2026, Meta says: pay us nothing and we will connect you to your mother—and also harvest your behavioral intelligence, map your relationships, profile your identity, and sell predictions about your future actions to the highest bidder, in markets you will never see, at prices you will never know. And when we have extracted enough, we will begin removing the humans from our own operation, too.
The same exchange happens every morning in every factory in America. The worker clocks in, deploys intelligence, and clocks out at a wage that reflects her time but not her mind. The value she created is captured, aggregated, monetized—and she is told she should be grateful for the steady paycheck, just as I am told I should be grateful for the free call.
I am grateful. And I am unsatisfied. Because gratitude for a gift should not require blindness to an extraction.
What I want—for the worker on the line, for the user on the platform, for the sixteen thousand about to receive their severance letters, for the forty thousand who already received theirs when the metaverse dream dissolved, and for my mother on the other end of that WhatsApp call—is simple. Transactions where the benefit is commensurate to the intelligence deployed. Technology that amplifies human capability rather than automating it away. A financial system that measures prosperity where it is created, not only where it accumulates. And a world where capital and labor recognize that their fates are bound together in a helix that rises only when both strands are honored.
Zuckerberg believes the future belongs to single, very talented people aided by AI. I believe the future belongs to many talented people, aided by each other. I have seen both models. One of them built a million motorcycles by growing its workforce. Another turned pipe makers into shareholders and grew a $13 billion company without discarding the people who built it. The third has spent ninety billion dollars chasing baubles, discarded tens of thousands of lives in the process, and is preparing to do it again—all while living off products that were built a decade ago by people who are no longer there.
This is not a radical vision. It is the most logical norm there is. The fact that it must be argued for tells you everything about who currently writes the rules.
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Venki Padmanabhan is a plant manager at Advanced Drainage Systems, a writer, and a founder of the Capability Capital Institute. He is the author of the forthcoming book Already Paid For: Why Unlocking Frontline Intelligence Beats Automating Workers Away. He writes at thelonggameforall.substack.com.
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