The Long Haul

In this episode of The Long Haul, Adam sits down with Clay and Nick from FreshX to talk about one of the biggest shifts happening in the freight market right now—reefer LTL. They break down how food and beverage shippers are rethinking distribution, why reefer LTL is gaining momentum, and how tech is finally making it accessible to small carriers.If you’ve got a reefer unit and you’re tired of chasing one-off loads, this episode shows you how to build smarter weeks, tap into higher-paying opportunities, and position yourself for the new direction the market is heading. Clay and Nick don’t just talk theory—they’ve built the tech that’s actually changing the game.

This week on The Long Haul, Adam sits down with Carlos Otero, CEO of efRouting—a platform using real data to help small carriers stop bleeding money on poor load choices. Carlos blends academic freight research with family trucking roots to explain why chasing high-rate loads isn’t always profitable, how routing is costing carriers more than they think, and what a smarter, multi-day planning strategy really looks like. If you’ve ever booked a great-paying load and still lost money, this one’s for you.

In this episode of The Long Haul, Adam sits down with Coleman Ruffin—industry vet, team builder, and former CH Robinson broker—to expose what small carriers need to know about how freight really gets moved. Coleman shares the truth about rate negotiations, how brokers decide who gets the good freight, and the quiet reasons carriers get skipped over. This is a raw look inside the brokerage world that’ll change how you approach your next load. If you want to stop being transactional and start being essential, this is the episode.

This week on The Long Haul, Adam sits down with Kara Brown—supply chain marketing powerhouse, author of The Revenue Engine, and CEO of LeadCoverage—to expose why most small carriers are wasting time and money trying to get noticed. Kara breaks down the exact mistakes holding carriers back, the marketing myths that need to die, and the three-step framework she’s used to help logistics companies scale to 7+ figures. If you think marketing is just for brokers and big fleets, this episode will flip that mindset on its head.

Whether you’re running one truck or building a team, this conversation will help you turn attention into revenue—without “random acts of marketing.”

This week on The Long Haul, Adam sits down with Rahmel Wattley—founder of Truck N’ Hustle, creator of FreightFest, and one of the most influential voices in trucking media. Rahmel shares how he went from driver recruiting to building a movement, what he’s learned from interviewing hundreds of industry leaders, and how small carriers can tap into the power of storytelling, strategy, and community to grow with purpose. We dive into the real struggles owner-operators face, what it takes to stand out in today’s market, and why brand matters more now than ever. If you’re trying to scale your business—or your voice—this is one episode you don’t want to miss.

This week on The Long Haul, Adam sits down with Avante Jackson—better known as CDL Shorty on YouTube—to talk about what’s broken in CDL training and what needs to change. As a CDL instructor and content creator, Shorty gives a raw, behind-the-scenes look at how new drivers are being rushed through the system, the lack of real-world prep, and how better training could improve safety, retention, and long-term success. If you’re thinking about getting a CDL or training others, this episode brings the honest perspective the industry needs.

This week on The Long Haul, Adam sits down with Brian Woodring, owner-operator and outspoken advocate for protecting drivers from load board fraud. Brian shares what fraud really looks like behind the scenes, how to spot the warning signs before you get burned, and why carriers need to be more cautious than ever when booking freight. They dive deep into the good, the bad, and the ugly across different load boards—and highlight where companies like Truckstop are stepping up to make a difference. If you’re running spot freight today, this episode is a must-listen. Protect yourself and your business.

This week on The Long Haul, Adam sits down with Corisa Carter—co-founder of the Charleston Truck Expo and a true boots-on-the-ground expert in drayage and port operations. Corisa brings real-world insights on how new tariffs are already impacting freight at the ports, what small carriers need to watch out for, and how the drayage world is shifting right now. They dive deep into what’s happening behind the scenes that isn’t making the headlines, plus Corisa shares hard-earned advice for small fleet owners looking to survive and thrive in today’s market.

SiriusXM keeps truck drivers informed and entertained with coast-to-coast coverage across the US and Canada. Listen to what you love from anywhere on the road with 24/7 ad-free music, plus sports, news, talk, and comedy. Hear your favorites on every haul for just $6.06/month. Sign up at siriusxmfleet.com.

This week on The Long Haul, Adam sits down with Elizabeth Moscoso, founder of Moscoso Express, a growing box truck and full truckload carrier based out of Elk Grove Village, Illinois. Elizabeth shares her journey from starting small with box trucks to scaling into the full truckload market, and the lessons she’s learned about surviving and thriving as a small carrier. They talk about the realities of building a trucking business today, the mindset it takes to push through the tough times, and the strategies Elizabeth uses to stay competitive. SiriusXM keeps truck drivers informed and entertained with coast-to-coast coverage across the US and Canada. Listen to what you love from anywhere on the road with 24/7 ad-free music, plus sports, news, talk, and comedy. Hear your favorites on every haul for just $6.06/month. Sign up at siriusxmfleet.com.

In this episode of The Long Haul, I’m joined by Garrett Steenblik—founder of Trucker Body Shop and a former driver who turned his own health journey into a full-blown movement. Garrett breaks down how drivers can take control of their health right from the cab of their truck—no gym, no gimmicks. We talk about the realities of being on the road, how to build habits that stick, and practical exercises that work in tight spaces with tight schedules. If you’ve been putting your health on the back burner, this conversation will hit home. SiriusXM keeps truck drivers informed and entertained with coast-to-coast coverage across the US and Canada. Listen to what you love from anywhere on the road with 24/7 ad-free music, plus sports, news, talk, and comedy. Hear your favorites on every haul for just $6.06/month. Sign up at siriusxmfleet.com.