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Electrician, Fighter, Model…Strong Coffee
Attention coffee lovers, fitness enthusiasts and aspiring entrepreneurs. We're thrilled to welcome a true renaissance man, Adam Von Rothfelder, whose journey has been nothing short of extraordinary.
From a union electrician to a rising professional fighter, from gracing the runway as a Versace model to starring on reality TV, Adam has walked many roads. Yet it’s been his role as a father, coach and gym owner that has fused him into the man he is today: the founder and CEO of Strong Coffee Company.
The Inception of Strong Coffee Company
Recalling the turbulence of building a business, Adam narrates the inception of Strong Coffee Company, a brand that offers a perfect blend of health and taste…in a cup of fair-trade, instant coffee packed with adaptogens.
With a mantra of "No Brewing. No Blending. No Bullsh!t." Strong Coffee Company epitomizes Adam's philosophy: Striving To Reach Our Natural Greatness (STRONG). His stories of loss and success are a testament to his determination, unwavering spirit, and a deep-seated belief in himself.
Like a STRONG cup of protein-packed black coffee, this episode promises a jolt of exhilaration, compelling you to strive for your own natural greatness. Get motivated, and maybe, just a bit more caffeinated!
What you'll hear about:
-Getting recruited by Versace
-Training top NFL athletes and billionaires
-The inception of STRONG Coffee Company
-Dealing with family loss and pushing through
-Losing millions of dollars and still winning
Delve into the life of Adam Von Rothfelder, a man as interesting as the robust flavors in his Instant Cacao Latte.
This episode of Let It Ride is brought to you by The Longhairs.
Failing architecture school to work 16-hour days for minimum wage was not the plan for Ernesto…but it was just the catalyst he needed to galvanize his resolve. That’s when he committed to making his new business—and the burgers—the best they could be.
On this episode of Let It Ride we talk to Ernesto Villanueva about what it’s like to start a business with your homies at the beginning of a global crisis—and come out flipping the best burgers this side of San Ysidro.
What you'll hear about:
-Leaving architecture to work for minimum wage
-Starting a restaurant right before the pandemic
-What people think about the curls
-Not being a poser
-Starring in a commercial
-Super punk rock shit, like owning a burger shop
Listen to Ernesto Villanueva on The Longhairs podcast.
This episode of Let It Ride is brought to you by The Longhairs.
It’s not every day you can get hair advice from a master long hair barber, but on this episode of The Longhairs podcast El Sicario sits down with his friend and personal long hair barber, Shelbee Shearz.
The owner and proprietor of The Lion’s Mane Grooming Co. in San Diego, Shelbee is a master barber and educator specializing in men’s long hair.
Shelbee goes into detail about the difference in training between short hair and long hair barbers, why it’s important to find the right barber, and why she decided to specialize in guys with long hair. She also provides expert and honest feedback on our hair care products.
All this and more from Shelbee Shearz on this episode of Let It Ride.
What you'll hear about:
-The nuances of being a long hair barber
-A professional perspective on how often to get trims
-Why a barbershop can still be a sanctuary for guys with long hair
-How to get the perfect haircut from your barber or stylist
-How The Longhairs convinced a barber with 20 years of experience to join our ranks
This episode of Let It Ride is brought to you by The Longhairs.
Ever felt the need to hit the 'reset' button? So did we. After receiving a heartfelt plea from a fellow who was 100lbs in despair, we decided to share our raw, unfiltered fitness journey.
Join El Garvinski, Elefante, El Morneo, and El Sicario as they lay it all on the table - the struggles, the addictions, the big ENOUGH moment. Discover how we transformed one small victory at a time.
Ready to unf**k your fitness and find your unique path to health?
What you'll discover:
This episode of Let It Ride is brought to you by The Longhairs.
If a universal dad story has emerged from the early stages of Dad’s Organization, it’s this:
“We’re all breaking our neck for our families and our kids…and I don’t know the level of appreciation each of us gets, but there’s no doubt each of these men are thinking about their kids and working to be better for their families.”
It’s something that brings us together, Ryan implores, and appealing to fathers with an unrepentant energy and conviction, he urges his cadre to unite and support each other in fellowship…and the kids are gonna come up better for it.
These messages for dads with long hair and all dads, with an abundance of poignant revelations and thoughtful anecdotes full of wisdom and foresight…when you listen to Ryan Shortill on The Longhairs podcast.
What you'll hear about:
-If it was easy it would be different
-Why dads have to hold the line
-The battle with kids and technology
-Healthy masculinity and the men’s movement
-The balance of femininity and the family unit
-Letting the hair down at corporate trainings
-Long hair makes us love hard
-Live free or die
A must listen for every dad—and everyone who loves a dad.
Meet the cadre at https://www.dadsorg.com/
This episode of Let It Ride is brought to you by The Longhairs.
El Sicario sits down with a friend and personal mentor Rick Fernandez to discuss cigars and long hair, being a man with integrity, and nurturing friendships of over 30 years.
What you'll hear about:
This episode of Let It Ride is brought to you by The Longhairs.
Weary of the anti-work movement on social media, DMAXRYNO had a few things to get off his chest, so he rolled up to HQ to make his second appearance on Let It Ride.
The blue-collar founder of Workforit Apparel admonishes that work might not always be easy…but if it’s worth pursuing, then it's worth working for.
What you'll hear about:
This episode of Let It Ride is brought to you by The Longhairs.
Rugby Values Aren’t About Rugby
Our guest on episode 121 is the most decorated professional rugby player in United States history and longhair for life, Todd Clever.
It’s hard to pull highlights because the entire episode is f***ing awesome, but whether you’ve played or you’re dimly familiar with rugby, you don’t want to miss this show.
This episode of Let It Ride is brought to you by The Longhairs.
Hampton Liu started Hybrid Calisthenics to bring fitness through an ongoing conversation—emphasizing that whatever your fitness goals are, “you can…” and you already possess the power to attain them.
Sharpen your body and mind…with Hampton Liu on The Longhairs podcast.
What you'll hear about:
- Hybrid Calisthenics’ organic method to fitness coaching
- Why Hampton’s practical approach is a win for everyone
- How progressive calisthenics works
- The future direction of fitness
- How long hair complements a minimalist lifestyle
This episode of Let It Ride is brought to you by The Longhairs.
Last Locs
The last time we saw San Diego recording artist Teddy Benson in 2021, he had a full set of mighty, thickset locs tumbling unrestrainedly about his head and shoulders.
In a dramatic change in semblance, he arrived at the warehouse for his 2023 appearance on The Longhairs podcast high and tight, with a single, solitary remaining dreadlock issuing from the base of his neckline.
This begged the inevitable first question in our interview with Teddy Benson: why’d you cut off your locs? And why did you keep just one?
Acknowledging that hair is precious, imparting its organic nature in that it both receives and emits power and essence, Teddy reveals that in the end, much like his music, it’s about the energy.
Receive the energy, with lessons in life and hip hop music, when you listen to Teddy Benson on Let It Ride.
What you'll hear about:
-Hair is a super database and processing server
-Receiving and storing life experience & energy
-Open up a dread and you can see the life you’ve lived
-When to release the negative energy
-Losing identity but gaining peace
-The change in how people treat you
-Navigating the hip hop industry
This episode of Let It Ride is brought to you by The Longhairs.
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