In this episode of Conversations in Courage, we sit down with Geoff Janey, founder of JET Boston (Janey Elite Training)—a coach, entrepreneur, and father who built a training culture rooted in connection, standards, and real community. Geoff shares how he went from a stable 9–5 to taking the leap into full-time coaching, why he believes we’re “in service, not sales,” and the mindset shift that makes consistency possible. We also talk about what it means to lead people (and still be okay not being liked), and the “lost art” of struggle and hard work in a world that wants everything instantly.

Connect with Geoff + JET: @jetboston / https://www.jetbos.com/
Locations: South End & Roxbury, MA and Brooklyn, NY
Also mentioned: Powerhouse Pilates @powerhouse.bos + Pure Green Roxbury @puregreenroxbury

Geoff is the founder of JET Boston, a personal training community built on connection, care, and a drive for excellence. His journey into fitness and business is rooted in hardwork, overcoming struggles, learning from mistakes, and never shying away from challenges. Geoff believes true growth happens outside your comfort zone and he’s built his career by embracing setbacks as stepping stones to growth and success.  Today, Geoff leads a dynamic team of coaches, transforming lives from Boston to Brooklyn through strength training, wellness, and a commitment to impact. His story is a testament to the power of passion, continuous learning, and leading with purpose.

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Until next time—be well, be courageous.