The Low Energy Leads Show

How are creatives ACTUALLY booking clients? This episode is a highlights show framing up the BEST of what we've learned and discussed this past year.

Three sections to this show:

1) Your relationships: meeting people, staying in touch and referrals

2) Your client experience: onboarding, offboarding and setting expectations

3) Your hang out spots: where people get to know you and warm up to buying from you

You'll love this episode if:

• You want to know as much as possible about finding clients now! Yesterday!
• You're in need of fresh inspiration to get you excited about marketing again
• You're wondering which episodes are worth a full listen

Find your buyers faster with the Low Energy Leads newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠

Mentioned in this episode:

Relationship building

• (Intro) Marketing yourself as a coach with Kari Ginsburg https://www.lowenergyleads.com/21
• How I find clients then and now https://www.lowenergyleads.com/1
• Growing your community with Kristina Bartold-Sorgota https://www.lowenergyleads.com/17
• Conversation trackers with Devin Lee https://www.lowenergyleads.com/12
• Book the calendar with Dana Publicover https://www.lowenergyleads.com/8
• Networking for introverts featuring Jasmine Jae and more https://www.lowenergyleads.com/18
• Get more referrals challenge https://www.lowenergyleads.com/32

Making your experience sticky

• Make your creative business stand out https://www.lowenergyleads.com/24
• Vetting clients for your process with Christy Price https://www.lowenergyleads.com/30
• Figure out what clients will pay for with Abhishek Kumar https://www.lowenergyleads.com/27
• Productizing your service with Philip Wallage https://www.lowenergyleads.com/26
• My perfect sales system https://www.lowenergyleads.com/28

Easy entry points and hang out spots

• 22 ways to get leads without social https://www.lowenergyleads.com/22
• Why I deleted Instagram and you can too https://www.lowenergyleads.com/11
• LinkedIn with Eleanor Mayrhofer https://www.lowenergyleads.com/14
• Business foundations with Laura Sinclair https://www.lowenergyleads.com/40
• Email list growth experiments https://www.lowenergyleads.com/15
• Selling digital products with Chris Nguyen https://www.lowenergyleads.com/48

If your marketing isn't working great, figure out what's wrong with Ep 4: https://www.lowenergyleads.com/4

Connect with Lex

• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Shop: https://lexroman.gumroad.com/
• Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Toolkit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Buy Me a Coffee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sponsor

This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at ⁠⁠⁠thespacecookie.com⁠⁠⁠

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ 

Thank you for being pa...

Word of mouth! It's the top way most of us get clients but it can feel hard to predict or steer.

This episode breaks down 5 mechanisms of word of mouth systems, shares some examples of those mechanics at play and offers some tools to make it easier.

You'll love this episode if:

• Your primary lead source is "word of mouth"
• You want more referrals
• You wish word of mouth was easier to predict

Find your buyers faster with the Low Energy Leads newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠

Mentioned in this episode:

• YouTube about smoothie word of mouth campaign: https://www.youtube.com/watch?v=aC3iVPuAWEc
• Free Airtable tracker: https://lexroman.gumroad.com/l/track-your-networking
• My referral page: https://lexroman.com/refer
• My recommended tools: https://lexroman.com/toolkit
• Partnero for referral programs: https://www.partnero.com/
• Thnks for easy gifts: https://thnks.com/

You might also like:

• The Get More Referrals Challenge: https://www.lowenergyleads.com/p/get-more-referrals-challenge/
• How to get clients with a small audience: https://www.lowenergyleads.com/13

Connect with Lex

• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Toolkit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Buy Me a Coffee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Sponsor

This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at ⁠⁠thespacecookie.com⁠⁠

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ 

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

Getting people to buy stuff from you is fun. But maybe it's feeling like a lot of work to sell not very much or you're striking out more than you'd like. This leaves you asking...how much work really is this business going to be?

Enter the Low Energy Lead generation system. In this episode, we unpack the bare minimum lead gen you need in place to drive buyers in repeatedly. How low can you go?

You'll love this episode if:

• You're tired
• Your content marketing isn't working
• You're not sure what's broken about your pipeline

Find your buyers faster with the Low Energy Leads newsletter: ⁠https://read.lowenergyleads.com⁠

Mentioned in this episode:

• The LinkedIn post on Low Energy Leads: https://www.linkedin.com/posts/lexroman_whats-a-low-energy-lead-i-want-to-hear-activity-7180927005951983616-l84K
• The Growth Model (shown on this page): https://joingrowthtrackers.com/

You might also like:

• Selling digital products: what's actually working for service providers: https://www.lowenergyleads.com/46
• My perfect sales system: what I’d do differently now: https://www.lowenergyleads.com/28

Connect with Lex

• Website: ⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠
• Newsletter: ⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠
• LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠⁠⁠⁠
• Toolkit: ⁠⁠⁠⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠⁠⁠⁠
• Buy Me a Coffee: ⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠

⁠⁠⁠⁠⁠⁠Sponsor

This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at ⁠thespacecookie.com⁠

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ 

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

You've started an email list but now what? How do you add more subscribers and grow your audience?

This episode looks at a strategy for email list growth called "newsletter swaps." A newsletter swap is a cross-promotion you do with another newsletter operator.

We'll talk about the benefits of doing swaps, how you do them, who to do them with and a few pitfalls to avoid before you start your collabs.

You'll love this episode if:

• You're growing your email newsletter
• You're thinking about cross-promotions
• You appreciate a good "how to"

Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.com

Mentioned in this episode:

• Episode on starting your list: https://www.lowenergyleads.com/2
• Episode on email list experiments: https://www.lowenergyleads.com/15
• My newsletter swap page: https://lexroman.com/swaps
• Lettergrowth: https://lettergrowth.com/
• InboxReads: https://inboxreads.co/
• Reddit (newsletters): https://www.reddit.com/r/Newsletters/
• ConvertKit Creator Network: https://creatornetwork.convertkit.com/
• Beehiiv Creator Network: https://www.beehiiv.com/features/recommendations
• Sparkloop: https://sparkloop.app/
• Lenny's tweet on cross-promo: https://twitter.com/lennysan/status/1581331300325109765?lang=en
• Matt McGarry's newsletter for list growth: https://www.newsletteroperator.com/
• Jamie's Minimalist Hustler newsletter: https://minimalisthustler.com/
• Josh Spector's newsletter for creatives: https://fortheinterested.com/subscribe

Connect with Lex

• Website: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠
• Newsletter: ⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠
• LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠
• Toolkit: ⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠
• Buy Me a Coffee: ⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman

⁠⁠⁠⁠Sponsor

This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at thespacecookie.com

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ 

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

If you’re selling digital products, you want to know what’s working for others! This is a bonus episode packed full of great learnings and ideas you can try for yourself from UX Playbook founder Chris Nguyen.

Chris started UX Playbook less than two years ago and has already grown his audience to over 50k combined. In the last 6 months alone, he’s MORE THAN DOUBLED his revenue primarily selling digital products.

Wondering how he does it? It’s surprisingly simple tweaks! Tune in to hear how he built his audience, where revenue is coming from and what works to drive sales.

You’ll love this episode if:

1. You need fresh test ideas for your digital products
2. You’re wondering about naming and pricing your products
3. You love a good success story

Follow along with the Canva board we're looking at throughout this episode: https://lowenergyleads.com/p/which-revenue-stream-are-you-really-good-at

Mentioned in this episode

• Senior Designer Bundle: https://uxplaybook.org/senior
• Portfolio Critique: https://uxplaybook.org/critique
• Coaching Workshop: https://uxplaybook.org/coaching
• Austin Church's pricing book: https://www.austinlchurch.com/free-money-book

Connect with Chris

• Website: https://uxplaybook.org
• LinkedIn: https://www.linkedin.com/in/uxchrisnguyen/
• Freebies: https://uxplaybook.org/freebies

Connect with Lex

• Website: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠
• Newsletter: ⁠⁠⁠⁠https://read.lowenergyleads.com
• ⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/lexroman
• ⁠⁠⁠⁠Toolkit: ⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠
• Buy Me a Coffee: ⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman

⁠⁠⁠⁠Sponsor the show

Get in touch to trade promo or become a show sponsor: ⁠⁠⁠⁠https://www.passionfroot.me/lex-roman⁠⁠⁠⁠

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ 

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

You know you need reviews but how many and what kind? When it comes to digital products, they're even more important because rarely speak to your customer before they buy.

In this episode, we look at 6 trends in how product sellers are using reviews and we talk about how to get better at capturing them.

This is the last episode in a five part series on Selling Digital Products. 

You'll love this episode if:

• Your reviews are sad or bad
• You're not sure where to place reviews
• You're wondering how to get better reviews

*UPDATE AUGUST 2025: I no longer use Senja for reviews, check out Shoutout using my link* https://lexroman.com/shoutout

Watch my overview of their tool: https://www.youtube.com/watch?v=8NlHxN5-ErI

Mentioned in this episode

• Adham Dannaways's Practical UI: https://www.practical-ui.com/
• Midnight Underdog: https://midnightunderdog.gumroad.com/l/OGiHw
• Kirsten's Million Dollar Email: https://kirstenroldan.com/million-dollar-email
• Josh Spector's Skill Sessions: https://joshspector.com/sessions/
• Jay Wang's homepage: https://jayyanginspires.com/
• Liz Wilcox's shop: https://lizwilcox.com/products/
• Kieran Drew's course: https://highimpactwriting.co/
• Growthtrackers is on hiatus
• Lex's shop: https://shop.lexroman.com

Connect with Lex Roman

• Website: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠
• Newsletter: ⁠⁠⁠⁠https://revenuerulebreaker.com/
• LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠
• Toolkit: ⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠
• Buy Me a Coffee: https://ko-fi.com/lexroman

Sponsor the show

Get in touch to trade promo or become a show sponsor: ⁠⁠⁠⁠https://lexroman.com/partners

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ 

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

Is it even possible to make good money from digital products if you're also selling services?

Turns out yes!

Today, we turn to Jeff White and Amy Santee. Both successful service providers and successful digital product sellers. In this episode, they share some of what's worked towards making digital products worthwhile and how they balance it with selling services.

This is the fourth episode in a series on Selling Digital Products.

You'll love this episode if:

• You have a low cost offer you wish would sell better
• You're not sure how to balance products and services
• You want to know other people's marketing secrets!

Step off the marketing treadmill when you get the Low Energy Leads newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠

Join a livestream: ⁠⁠⁠https://lu.ma/growthgym⁠⁠⁠

Connect with Jeff White

• LinkedIn: https://www.linkedin.com/in/jwhiteux/
• Course Website: https://www.uxstorytelling.io/
• Agency Website: https://www.stepladderux.com/

Connect with Amy Santee

• Website: https://www.amysantee.com/
• Shop: https://amysantee.gumroad.com/
• LinkedIn: https://www.linkedin.com/in/amysantee/
• Podcast: https://www.whatiswrongwithhiring.com/

Connect with Lex Roman

• Website: ⁠⁠⁠https://lexroman.com⁠⁠⁠
• Newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠
• LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠
• Toolkit: ⁠⁠https://lexroman.com/toolkit⁠⁠
• Buy Me a Coffee: ⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠⁠

Mentioned in this episode

• Gumroad for selling products
• Senja for reviews
• Amy's rave post from a fan on LinkedIn

Sponsor the show

Get in touch to trade promo or become a show sponsor: ⁠⁠⁠https://www.passionfroot.me/lex-roman⁠⁠⁠

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ 

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

How do you become the *go to* person for what you're selling?

This is the third episode in a series on Selling Digital Products. In this episode, I cover messaging and naming by looking at a couple very successful digital product makers and formulating ideas I can apply.

You'll love this episode if:

• You have a low cost offer you wish would sell better
• You're wondering why your sales page conversion rate is low
• You're not so great at messaging (like me!)

Step off the marketing treadmill when you get the Low Energy Leads newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠

Join a livestream: ⁠⁠https://lu.ma/growthgym⁠⁠

Connect with Lex Roman

• Website: ⁠⁠https://lexroman.com⁠⁠
• Newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠
• LinkedIn: ⁠⁠https://www.linkedin.com/in/lexroman⁠⁠
• Toolkit: ⁠https://lexroman.com/toolkit⁠
• Buy Me a Coffee: ⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠

Mentioned in this episode

• Stay Booked Roadmap: ⁠⁠https://lexroman.gumroad.com/l/staybookedroadmap⁠⁠
• Rev Your Referrals System: ⁠⁠https://lexroman.gumroad.com/l/rev⁠⁠
• Strategist Pame Barba: http://www.mspamelabarba.com/
• UX Career Coach Amy Santee: https://www.amysantee.com/
• Pascio's Notion templates: https://pascio.com/
• Justin Welsh's LinkedIn System: https://learn.justinwelsh.me/linkedin
• Pablo Stanley: https://linkedin.com/in/pablostanley1
• Gumroad's free one hour masterclass on high converting sales pages: https://gumroad.gumroad.com/l/gumroadsalespage

• Live show with Katie Allen: https://www.youtube.com/watch?v=6SXC7J22Mqk

Sponsor the show

Get in touch to trade promo or become a show sponsor: ⁠⁠https://www.passionfroot.me/lex-roman⁠⁠

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

Where do you sell digital products ESPECIALLY when you have more than one offer?

This is the second episode in a series on Selling Digital Products. In this episode, I dig into channels where I can and should sell digital products.

We look at six areas: website, newsletter, podcast, product marketplace, verbal calls to action, and affiliates

You'll love this episode if:

• You have a low cost offer you wish would sell better
• You're wondering where to sell it if you have multiple offers
• You're thinking about selling a digital tool or product

Step off the marketing treadmill when you get the Low Energy Leads newsletter: ⁠https://read.lowenergyleads.com⁠

Join a livestream: ⁠https://lu.ma/growthgym⁠

Connect with Lex Roman

• Website: ⁠https://lexroman.com⁠
• Newsletter: ⁠https://read.lowenergyleads.com⁠
• LinkedIn: ⁠https://www.linkedin.com/in/lexroman⁠
• Toolkit: https://lexroman.com/toolkit
• Buy Me a Coffee: ⁠https://www.buymeacoffee.com/lexroman⁠

Mentioned in this episode

• Stay Booked Roadmap: ⁠https://lexroman.gumroad.com/l/staybookedroadmap⁠
• Rev Your Referrals System: ⁠https://lexroman.gumroad.com/l/rev⁠
• Sales System episode: https://www.lowenergyleads.com/28

Sponsor the show

Get in touch to trade promo or become a show sponsor: ⁠https://www.passionfroot.me/lex-roman⁠

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.

How do you sell a low cost digital download in a low effort way? I've built my business selling consulting, speaking and a membership. The path to selling a $5 download has always stumped me.

But no more will I fear the low cost offer! Together, we're embarking on a series on "Selling digital products" where I will review, test and build better mechanics for selling one of my tools.

This is the first episode in the series and it covers what I've learned selling my Stay Booked Roadmap (a digital workbook).

I go through the timeline of sales, what I tried and what worked that I'm going to build on for the future.

You'll love this episode if:

• You have a low cost offer you wish would sell better
• You're wondering how to troubleshoot sales
• You're thinking about selling a digital tool or product

Step off the marketing treadmill when you get the Low Energy Leads newsletter: https://read.lowenergyleads.com

Join a livestream: https://lu.ma/growthgym

Connect with Lex Roman

• Website: https://lexroman.com
• Newsletter: https://read.lowenergyleads.com
• LinkedIn: https://www.linkedin.com/in/lexroman
• Buy Me a Coffee: https://www.buymeacoffee.com/lexroman

Mentioned in this episode

• Senja for reviews: https://lexroman.com/senja
• Stay Booked Roadmap: https://lexroman.gumroad.com/l/staybookedroadmap
• Rev Your Referrals System: https://lexroman.gumroad.com/l/rev
• Email experiments episode: https://www.lowenergyleads.com/15

Sponsor the show

Get in touch to trade promo or become a show sponsor: https://www.passionfroot.me/lex-roman

Credits

Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

Thank you for being part of the Low Energy Leads community!

Hosted on Acast. See acast.com/privacy for more information.