Show Summary:
In this episode of The LowDowns, Brent flips the mic on one of turf media’s most polished pros: Matt LaWell, Senior Editor at Golf Course Industry magazine. After first appearing together on the Superintendent Radio Network, Brent brings Matt into the hot seat to explore the stories behind the storyteller.

They cover Matt’s journalism roots, the evolution of GCI’s print and podcast presence, and what it takes to create compelling content in today’s changing media landscape. The conversation blends humor, reflection, and professional insight—plus a deep dive into Matt’s marathon training, his favorite stories, and a hilarious round of “Two Truths and a Lie.” If you’ve ever wondered what makes great turf storytelling tick, this episode is a masterclass in content and connection.

Top Takeaways:

• Content That Meets You Where You Are – GCI continues to grow across platforms, from magazine to podcast to video, reaching every corner of the industry.
•  An Unexpected Road – How Matt's journalism career evolved
• Turf Storytelling Has a Human Core – Matt’s best work focuses on people, relationships, and the communities that define this industry.
• Write Your Own Story – Whether you’re a superintendent or a student, everyone has at least one story worth telling—just start writing.
• The Guy Behind the Pages – Matt opens up about fatherhood, Cleveland heartbreak, and why running long distances helps clear his creative mind.

00:00 | Introduction of Matt LaWell
Brent stages for part 2 of their crossover series, recapping their SRN episode and introducing Matt.

03:01 | Golf Course Industry Content and Matt’s New Role
Matt shares how his promotion has shifted his daily responsibilities and details GCI’s print, podcast, and digital content strategy.

07:16 | Superintendent Radio Network and Podcasting
A look inside SRN’s growing podcast catalog, the goals behind it, and why podcasting became a central part of GCI’s media presence.

13:09 | The Future of Podcasting
Matt explains the “podcast bubble,” what separates successful shows from short-lived ones, and why niche storytelling still wins.

18:17 | Matt’s Beginnings in Media
From high school newspapers to small-town sports beats, Matt traces his journalism roots and how they led him to GCI.

21:06 | Matt’s Passion and Best vs. Worst Stories
Matt reflects on the stories that stuck with him—including “Green Mountain Magic”—and others that didn’t age so well.

28:40 | Turfheads Takeover
A PSA and creative pitch to aspiring turf writers, with insight into what makes a great submission for GCI’s annual themed issue.

31:30 | Who is Matt LaWell?
Brent and Matt talk life beyond turf: fatherhood, fandom, and the role of running in Matt’s life and mindset.

35:35 | Two Truths and a Lie
Matt stumps Brent with hot dog contests, ballparks, and Bill Murray trivia in the season’s most detailed fake-out yet.

38:25 | The Fastest Two Minutes in Podcasting
A fill-in-the-blank lightning round that covers everything from Harry Potter voices to underrated writing strengths.

41:22 | What’s Next for Matt LaWell
Matt shares the vision for GCI’s continued growth and reflects on what he’s most proud of—both personally and professionally.

44:14 | Outro
Brent wraps with reflections on storytelling, a thank-you to Matt, and a teaser for the next episode

 If you’ve ever wondered how great turf stories get told, Matt LaWell opens up about his journey from small-town newsrooms to Senior Editor at Golf Course Industry, shares what makes a story unforgettable, and reminds us that great content is about people, passion, and purpose. 

Show Summary:
In this international edition of The LowDowns, Brent welcomes two standout guests from Europe: Angelique Crosnier, Marketing Director at Bernhard Company, and Valentine Godin, CEO and Founder of Maya Global. Together, they explore the powerful partnership between a turf equipment icon and one of the most innovative AI-driven software platforms in golf. Angelique shares exciting updates on Bernhard’s U.S. Open involvement, technician development, and global academy outreach. Valentine reveals the origin story of Maya, how it grew from a COVID-era project to a global agronomic assistant, and what the future holds for digital tools in turf. The conversation blends tech, culture, mentorship, and fun — including stories of misnamed grinder colors, hiking adventures, unicycles, and the secret history of the Bernhard blazers. This episode is proof that the future of turf is global, digital, and deeply personal.

Top Takeaways:

• Bernhard’s Academy Is Expanding – The legendary turf company is growing its presence in the U.S. through academy partnerships and international technician opportunities.
• Maya Global Is the AI Assistant for Turf Pros – Built during the pandemic, Maya turns site-specific data into actionable insights for turf health, disease prevention, and efficiency.
• Partnership Rooted in Shared Values – The Bernhard–Maya relationship is built on mutual vision, professional alignment, and a deep commitment to innovation.
• Efficiency Enables Responsibility – Maya streamlines decision-making, reduces inputs, and helps supers act with both precision and sustainability.
• Great Tech Still Starts With Great People – Beyond the dashboards and grinders, it's the people behind the products who drive progress in the turf world.

Chapter Timestamps and Summaries:

Top Takeaways:

00:00 | Introduction
Brent kicks off the episode with hooks, a theme song, and a French intro for Angelique and Valentine, setting the tone for an international conversation.

02:55 | Bernhard Update
Angelique shares updates on Bernhard’s U.S. Open work at Oakmont, their Academy Center, technician initiative, and the upcoming BIGGA delegation to the U.S.

09:15 | Introduction to Maya Global
Valentine joins the discussion to explain how Maya’s partnership with Bernhard began and shares the origin of the company during the pandemic.

18:10 | Data-Driven Turf Health
Val dives into Maya’s AI capabilities, combining sensors, weather data, and user input to help supers manage turf more proactively and responsibly.

31:27 | A Lighter Moment with Bernhard
Brent shares a funny story about calling Bernhard’s grinders “orange”.

32:22 | What’s Next for Bernhard and Maya?
Angelique and Valentine discuss their visions for growth, innovation, and staying close to users while scaling globally.

36:15 | Angelique and Valentine Away from Work
Both guests share a glimpse into their lives outside the industry 

38:45 | Two Truths and a Lie
Each guest tries to stump Brent with fun facts

43:35 | The Fastest Two Minutes in Podcasting
A France vs. USA-themed rapid-fire game where Brent asks the questions… and decides who wins.

48:15 | The Story of the Bernhard Blazer
Angelique shares the heritage behind the iconic striped blazer worn by Bernhard team members, tracing back to the vision of Stephen Bernhard.

50:35 | Final Reflections and Outro
Valentine offers her final thoughts on Maya’s path forward, Brent reflects on the impact of both companies, and previews next episode’s guest: Matt LaWell

 If you're looking for cutting-edge turf tech and global leadership insights, this episode brings innovation, vision, and personality straight to you. 

Show Summary

In this episode of The LowDowns, Brent Downs welcomes longtime friend and turf industry veteran Jeff Austin of Racebrook Country Club. What begins as a playful roast between two old friends unfolds into a wide-ranging conversation about Jeff’s unique career path—from political science and Capitol Hill to Augusta National and beyond. They dive deep into what it means to work at a classic Northeast course, how to handle short seasons with high expectations, and the lessons Jeff has learned along the way.

The episode also introduces a new format for the podcast, featuring more structure, recurring segments, and upcoming video integration. Personal stories, leadership reflections, and Jeff’s off-the-wall humor make this episode both hilarious and heartfelt. If you’ve ever wanted to know what turf management, Narconomics, Cleveland heartbreak, and love stories have in common, this is the episode for you.

Top Takeaways

• Racebrook is a Hidden Northeast Gem – With 27 holes and a focus solely on golf, Racebrook's classic design and high bar for conditioning make it an elite operation.
• Short Season, High Demand – Jeff explains how tight weather windows in the Northeast force turf teams to be precise, fast, and flexible.
• Mentorship with John Gallagher – Jeff shares the value of working under a superintendent with 30+ years on one property and learning both agronomics and leadership from him.
• Finding Augusta by Taking a Chance – A cold Ohio winter and a smart insurance negotiation opened the door to an internship at Augusta National.
• The Path to Contentment – After years of chasing roles, Jeff shares how personal growth and a great relationship with his wife have helped him find peace, purpose, and humor in life.
• Offbeat Career Lessons – From political science to turf, Jeff’s career is a reminder that career pivots can lead to remarkable destinations.
• Turf Is About People – The most important thing Jeff has learned: kindness and compassion as a leader matter more than being right.
• Embracing Operational Agility – A flexible mindset on the golf course often mirrors success in life. “Just mow the F out of everything.”

Chapters and Timestamps

00:00 | Podcast Intro & Format Changes

03:30 | Guest Introduction – Jeff Austin

05:10 | Life at Racebrook Country Club

09:35 | Career Path Highlights

16:50 | Journey to Augusta National

21:00 | What’s Next for Jeff?

27:30 | How I Met My Wife

34:15 | Politics and Narconomics

39:15 | Two Truths and a Lie

42:30 | The Fastest Two Minutes in Podcasting

45:50 | Jeff Interviews Brent

51:00 | Jeff’s Final Reflections

53:20 | Show Outro & Preview

Closing Summary

This episode blends insight, entertainment, and raw honesty in a way only Jeff Austin can deliver. From Augusta stories and career advice to Cleveland sports rants and marriage tales, it’s a ride through the human side of turf management. Jeff’s reflections remind us that success isn’t just about agronomics—it’s about people, timing, resilience, and growth. If you’re a superintendent, assistant, or anyone curious about the turf industry, this episode offers laughs, wisdom, and a whole lot of heart.

Show Summary:
In this episode, Brent Downs sits down with Leann Cooper, Director of First Green and Workforce Development at GCSAA, to explore the depth of opportunities and programs offered by the association. Leann shares insights on workforce development initiatives like the EXCEL Leadership Program, the transformational impact of the First Green field trip program, and the growing outreach to FFA students nationwide. She discusses the future of workforce development, leadership skills critical to advancing in the turf industry, and how GCSAA resources can unlock new career pathways for superintendents, assistants, and teams. Leadership training, soft skills, and communication skills are analyzed and dissected. The success of the Bernhard Delegation Links To Success is also discussed. Leann then discussed her personal history from growing up to living in Alaska and her her career with GCSAA began. Personal stories, passionate reflections, and a deep dive into underutilized programs make this episode a must-listen for anyone serious about professional growth in turfgrass management. 

Top Takeaways:

• Soft Skills Matter More Than Ever – Leadership, communication, budgeting, and culture-building are essential differentiators for turf professionals.
• First Green's Transformational Impact – Hosting students on golf courses plants seeds of curiosity that can grow into future careers in turf management.
• EXCEL Program as a Launchpad – A three-year leadership and business development program tailored for assistant superintendents looking to advance.
• Expanding Into High School Outreach – GCSAA’s growing FFA initiatives are tapping into new pipelines for turf careers.
• Hidden Gems of GCSAA Membership – Underutilized benefits like equipment manager memberships, workforce development toolkits, and free soft-skill webinars can offer massive career ROI.

Chapters and Timestamps

00:00 | Introduction to Leann Cooper
Brent previews the episode’s focus on education and workforce development and introduces Leann Cooper.

01:50 | Excel Leadership Program
Leann outlines the Excel Program’s goal of developing leadership and communication skills for assistants.

09:40 | First Green
An overview of the First Green program, its STEM learning mission, and how superintendents can get involved.

23:40 | The FFA Initiative
Leann discusses GCSAA’s growing partnership with FFA to reach high school students interested in turf careers.

29:45 | The Bernhard Delegation – Links to Success
Brent and Leann reflect on the creation and success of the North American Bernhard Delegation.

31:40 | GCSAA Lesser Known Initiatives
Highlighting member benefits like equipment manager memberships, discounts, and leadership webinars.

35:05 | Soft Skills and Leadership
Why communication, leadership, and organizational skills are critical for career advancement in turf management.

38:46 | Who is Leann Cooper?
Leann shares her personal story, career journey, and how she found her way to GCSAA.

43:10 | Two Truths and a Lie
A game where Brent tries to guess the false statement about Leann.

45:50 | The Fastest Two Minutes in Podcasting
Rapid-fire questions covering leadership, education, and GCSAA insights.

51:32 | Leann’s Final Words and Exit
Leann shares final thoughts on GCSAA’s mission and the future of workforce development.

54:00 | Podcast Exit and Preview of Next Episode
Brent recaps the conversation and previews the next episode.

This episode blends practical career advice with personal storytelling, making it an essential listen for anyone passionate about leadership, education, and the future of the turfgrass industry. 

In this powerful conclusion of the Bernhard Delegation Podcast, host Brent Downs is joined by the second half of the 2025 Links to Success Delegation: Emily Casey, Ryan Franklin, Tyler Miget, Matt Earhart, and Cole Miedema. Picking up where Part 1 left off, this episode dives deep into the personal takeaways, leadership lessons, and memorable moments that shaped the group’s once-in-a-lifetime trip to the UK.

Listeners will hear stories of bonding, growth, and transformation as delegates reflect on their visits to industry-defining venues, inspiring educational moments at BTME, and the lasting relationships formed across the pond. From laughter and inside jokes to reflections on dignity, culture, and professional purpose—this episode captures the spirit of the Bernhard Delegation experience. Whether you're considering applying in 2027 or simply want a window into the global turf community, this episode is rich with insight, humor, and heart.

• The delegation created a family-like bond that will last a lifetime — Delegates didn’t just share a trip; they shared vulnerability, laughter, and mutual respect that forged deep, authentic relationships.
• UK greenkeepers’ versatility and culture of sharing stood out — From mechanical skills to openness in teaching and collaboration, the U.S. delegates found the UK turf professionals refreshingly generous with their knowledge.
• Wallasey and John Mcloughlin left a lasting impression — The leadership, simplicity, and cultural dignity on display at Wallasey Golf Club inspired multiple takeaways around intentionality, humility, and excellence.
• The Bernhard Academy and BTME represent the future of turf education — Delegates came away confident that the next generation of turf leaders will benefit immensely from these world-class learning platforms.
• The trip challenged traditional ideas of leadership and professionalism — Delegates reflected deeply on how they lead their teams and returned home more focused on culture, clarity, and intentional growth.
• Personal growth was a quiet but profound undercurrent — Whether it was the decision to start reading again, implementing new mantras, or changing daily processes—each delegate left transformed.
• Everyone belongs when they bring heart and effort — Younger or less-experienced delegates were reminded that passion and enthusiasm often matter more than years on the job. Every voice added value.
• Future applicants should absolutely apply — This program is more than a travel opportunity—it’s a transformational professional experience that builds leaders, friendships, and perspective that lasts a lifetime.

• Chapter 1: Podcast Introduction (0:00)
• Brent introduces Part 2 and the second group of delegates.
• Chapter 2: First Impressions & Jet Lag Survival (2:25)
• Delegates share emotional first reactions and reflect on the whirlwind of Day 1.
• Chapter 3: What We Didn’t Expect (12:00)
• Insights on BTME, bonding with UK equipment managers, and admiration for self-sufficient greenkeepers.
• Chapter 4: Wallasey, Grit, & Greenkeeper Pride (24:10)
• Discussion on UK professional dignity, Wallasey’s impact, and how the profession is perceived across the pond.
• Chapter 5: Growth, Laughter & Earning Your Spot (30:00)
• Cole shares his reflections, including surprising moments and newfound motivation.
• Chapter 6: Memories That Will Stick With Us (35:00)
• The group talks about lasting memories, focusing on relatio

• Being selected for the Bernhard Delegation was a life-changing professional milestone — delegates spoke to the honor, the effort required to be chosen, and the deep meaning behind their selection.
• The delegation fostered a unique bond among participants — it felt like a family, and the relationships formed over the course of the week were authentic, lasting, and filled with mutual respect and camaraderie.
• BTME and the BIGGA show provided world-class education and inspiration — delegates gained new perspectives and strategies that elevated their understanding of turf management on a global scale.
• The site visits were unforgettable and deeply impactful — interactions with industry leaders at elite venues (like Moortown, Royal Birkdale, Royal Liverpool, Wallasey, and Manchester City) offered real-world insights and inspiration.
• This experience reinforced how much greenkeepers across the world have in common — despite different climates and resources, there’s a shared professional brother- and sisterhood rooted in pride, excellence, and growth.
• Bernhard as a company went above and beyond — delegates felt appreciated, welcomed, and supported throughout, and came away with a deep respect for the brand and its people.
• The experience promoted both personal and professional growth — each delegate left changed, with fresh ideas, deeper confidence, and motivation to give back to the profession.
• Future delegates should absolutely apply for the 2027 opportunity — the panel highly recommends giving it everything you've got, because it’s that meaningful of an experience.

Chapters and Timestamps

Chapter 1: Podcast Introduction (0:00)

Brent introduces the podcast panel and sets the tone for the episode, featuring delegates Stephen Nixon, Shelia Finney, Clay Payne, Carol Turner, and Matt Gourlay. The group checks on Mr. Stephen Bernhard and begins reflecting on their shared experience.

Chapter 2: First Impressions and Experiences (3:20)

The delegation discusses early expectations, relationship building, and prior experiences with BTME or other international programs. Insights are shared from both the administrative and delegate perspectives.

Chapter 3: How the North American Bernhard Delegation Came to Be (10:45)

Stephen Nixon outlines how Bernhard relaunched its U.S. delegation. Shelia Finney reflects on the strong relationship between GCSAA and Bernhard. The group highlights the incredible chemistry among this year’s delegates and how the selection process came together.

Chapter 4: Moments and Memories (15:05)

The panel shares personal highlights from the trip. Clay talks about embracing the fun side of the experience, Carol speaks to the bond the group developed, and Matt recalls humorous and unforgettable moments.

Chapter 5: Surprising Moments (19:15)

From turf practices to cultural differences, the delegation reflects on unexpected takeaways. Carol compares the intimacy of BTME with the scale of GCSAA, while Matt speaks about managing turf with fewer products and the value of Bernhard Academy. A standout moment: a powerful discussion at the R&A with Daniel Lightfoot.

Chapter 6: The Site Visits and Takeaways (29:15)

The group shares takeaways from visits to iconic venues including Moortown, Manchester City, Royal Liverpool, Royal Birkdale, and Wallasey. Delegates reflect on the wisdom, humility, and philosophies of top managers like John Mcloughlin, Sean McLean, James Bledge, John Ledwidge, and Steven Robinson.

Chapter 7: Advice to Future Delegates and Applicants (37:20)

1. The Power of Great Mentors – Learning from experienced leaders shapes agronomic philosophies, but true success comes from adapting those lessons into one’s own approach.
2. Creativity & Organization in Agronomy – The best solutions emerge when structured problem-solving meets innovative thinking.
3. Developing Soft Skills for Leadership – Professionalism, communication, and structure are critical and teachable skills for career growth.
4. Seeing the Golf Course Holistically – Balancing ground-level details with a broad strategic vision leads to superior agronomic decisions.
5. Building a Legacy Through Mentorship – Success isn’t just about personal achievements; it’s about guiding and developing the next generation of leaders.

Brent and Mitchell introduce the episode, preview the themes of mentorship and agronomy, and set the stage for their guest.

Matt shares his background, early career experiences, and how he got started in golf course maintenance.

Matt discusses how Russ’s laid-back yet challenging approach encouraged him to think critically and always ask "why."

Lessons from Eric Greytok on intensity, efficiency, and maintaining high agronomic standards.

Matt shares how working with Dan Meersman developed his business acumen, communication skills, and ability to see the game from a golfer’s perspective.

How learning from failure helped Matt develop unique agronomic strategies and structured processes.

Navigating the challenges of Victoria National’s extreme conditions and how those experiences shaped his career.

Reflections on mentoring staff through tough summers and how that experience prepared them for future success.

Matt’s decision to join Vaquero Club, the culture of the membership, and why he felt inspired to take on the role.

The story behind his collaboration with architect Andrew Green and the innovative renovation at Vaquero.

How Matt taps into different experts and relationships to refine his agronomic approach.

Adapting to technological advancements, workforce shifts, and maintaining high standards in an evolving industry.

A look into Matt’s personal life, family, and his passion for college football.

A fun segment featuring a quick game and rapid-fire Q&A.

Matt discusses his future at Vaquero, his proudest moments, and what’s next. Brent and Mitchell preview the next episode.

Episode Title: "Sami Strutt of the Bernhard Academy"

Episode Highlights:

1. 1. Meet Sami Strutt:
   • Sami shares her incredible career in the UK turf management and education industry.
   • Her transition from BIGGA (British and International Golf Greenkeepers Association) to leading the Bernhard Academy.
   • Reflections on her journey from office junior to industry leader.
   1. Inside BTME:
   • Learn about BTME, the premier turf management trade show in Harrogate, UK.
   • How it compares to international counterparts like the GCSAA National Show.
   1. The Bernhard Academy Vision:
   • Founded in 2019 with a mission to enhance professional development in turf management.
   • Offers pathways in leadership, technical equipment management, and basic agronomy.
   1. The Bernhard Delegation and its Beginnings:
   • The concept of the original Delegations
   • The growth and prestige of the Delegation
   • How it came to be a part of GCSAA with Links to Success

Leadership and Mental Health in Turf Management:

• • The growing importance of leadership and mental health training in the industry.
  • Sammy's insights into how Bernhard Academy addresses these evolving needs.
  1. Sammy's Origin Story and Personal Insights:
  • Her unexpected start in the turf industry and passion for education.
  • Fun moments from her career, including a surprising connection with Air Force One.
  • Personal anecdotes about her travels and life with her husband, Lee.
  1. Future Goals for the Bernhard Academy:
  • The Academy's focus on providing global education and creating impactful learning experiences.
  • Innovative initiatives like partnerships with Oakmont and participation in international trade shows.

Key Takeaways:

• • Passion and Purpose: Sami exemplifies how aligning personal passion with professional goals can create lasting impact.
  • Inclusive Industry: The turf industry fosters a global community bound by shared goals and mutual respect.
  • Adapting Education: Leadership, mental health, and technical training are as vital as agronomy skills for future professionals.

0:00 - 2:46 – Introduction to the podcast, its themes (leadership, culture, career growth), and guest Justin Sims, Director of Facilities and Maintenance at The Alotian Club.

2:46 - 7:21 – Justin’s early career journey, from outdoor work to switching majors at Murray State and landing his first internships.

7:21 - 14:41 – Learning from mentor Pat Finlen at The Olympic Club, early lessons in leadership, and balancing work with life.

14:41 - 20:35 – Time at Augusta National under Marsh Benson and Brad Owen, lessons in large-scale management, and personal leadership philosophies.

20:35 - 25:17 – Building the departmental structure at The Alotian Club and its unique management approach.

25:17 - 33:25 – Leadership insights from John Wooden’s Pyramid, embracing mistakes, and treating people with care and respect.

33:25 - 37:45 – Hiring practices focused on soft skills and fostering a strong workplace culture.

37:45 - 48:27 – Life outside work: family, coaching, college basketball, and investing.

48:27 - 57:00 – Fun segment: "Two Truths and a Lie" and "The Fastest Two Minutes in Podcasting."

57:00 - 59:48 – Closing thoughts, gratitude for Justin’s time, and a preview of the next episode.

1. Diverse experiences and mentorship can shape your career at every stage.
2. Leadership is a learned skill—seek training, embrace mistakes, and develop an authentic style.
3. Strong culture comes from accountability, showing genuine care, and leading by example.

In this episode, I discuss both my origin story and the origin of this podcast. I go into to details in the first 8 minutes about what we are, what we are NOT, and why I think this podcast will be different.

In the last 8 minutes, I discuss my own career. I talk about my trials and tribulations and how they led me here. The origin story.

Finally, in the end, I discuss our first two guests, and give my list of thank you's!