In this episode of The Loyalists: host Adam Long sits down with David Baker, Chief Digital Officer at Beekman 1802. A seasoned digital leader with experience at L’Oréal, Google, and Bonobos, David brings a rare mix of brand-building, performance marketing, and loyalty strategy to the table.

From shutting down a million-member loyalty program at L’Oréal Paris to building a more human, emotionally intelligent model at Beekman 1802, David shares what happens when loyalty programs fall short—and what it really takes to make them work. His approach centers on product experience, customer trust, and moments that make people feel seen.

For any brand looking to drive behavior change, rethink retention, or build loyalty that actually lasts, this conversation is full of real-world lessons you don’t want to miss.

Subscribe to The Loyalists for more expert conversations on the future of customer loyalty: https://tinyurl.com/the-loyalists-streaming

In this episode of The Loyalists: host Adam Long sits down with Lawrence Norman. Global marketing executive, educator, and former VP of Global Basketball at Adidas, now Head of Strategy at Eastside Golf.

With decades of experience leading iconic brands like Adidas and Reebok, Lawrence shares how emotional loyalty is built at the intersection of authenticity, purpose, and cultural relevance. From cause marketing and youth engagement to celebrity partnerships and sneaker culture, this conversation is a masterclass in brand connection that goes far beyond points and perks.

Packed with insights for marketers looking to build deeper, more meaningful customer relationships, this episode explores how loyalty thrives when brands stand for something more.

Subscribe to The Loyalists for more expert conversations on the future of customer loyalty: https://tinyurl.com/the-loyalists-streaming

In the premiere episode of The Loyalists: host Adam Long sits down with two powerhouse guests: Leanne Chan (GAP, ThirdLove) and Nikki Tooman (Sticky Digital). Together, they unpack the evolution of loyalty programs and dive deep into what truly drives long-term brand love in today’s market.

Leanne shares insights from over a decade in CRM and loyalty strategy at top retail brands, while Nikki brings the agency perspective, revealing how Sticky Digital is helping brands rethink retention through smarter, more emotional engagement.

From emotional motivators to data-driven strategy, this episode is packed with insights that will broaden your understanding of what truly drives customer loyalty in today’s landscape.

Subscribe to The Loyalists for more expert conversations on the future of customer loyalty at: https://tinyurl.com/the-loyalists-streaming