How can financial services professionals (FSPs) protect their clients and their businesses from one of today’s most overlooked risks? The answer is having the long-term care (LTC) conversation.

In this episode, Rob Romesburg and guest, Brooke Tucker, dive deep into why long-term care planning is a crucial, yet often ignored, part of financial advising. They unpack the challenges families face without a plan, the myths that keep advisors from bringing it up, and the strategies you can use to confidently guide clients through this sensitive but essential topic.

You’ll learn how long-term care impacts retirement planning, why addressing it early strengthens trust with clients, and what steps advisors can take to make sure they aren’t leaving their clients vulnerable.