Niels Meijssen & Mart Evers, the CEO & CMO of new European hotel booking startup Moonback join me to discuss how they plan to take on booking.com to create a better holiday booking experience for European travelers. They explained the mission and vision behind Moonback and gave plenty of advice to aspiring entrepreneurs while telling their unique stories. We discussed Steward Ownership, the downfalls of corporate greed, the dangers of focusing too much on shareholder value over stakeholder value, and much, much more. Make sure to check them out at https://moonback.com for updates on Moonback's upcoming launch, as well as on LinkedIn for more of their journey.