October 22, 2024 ~ Lucy Ann Lance talks with Bud Gibson, Director, EMU Center for Digital Engagement and Bilal Saeed, VP Brand & Marketing Strategy, Detroit Pistons. The upcoming Digital Marketing Workshop at Eastern Michigan University, organized by the Center for Digital Engagement, will explore the intersection of marketing culture and artificial intelligence (AI). Scheduled for November 15th, the event features industry leaders from organizations like the Detroit Pistons, Pinterest, and Google, as well as local tech startups. Bilal Saeed, VP of Marketing and Brand with the Pistons, will deliver the keynote address, discussing AI’s role in enhancing efficiency and automation in business while emphasizing the need for human insight in marketing.