Luxury is evolving and in this episode, we explore how. This episode unpacks the rise of Neo Luxury: a movement that blends timeless craftsmanship with digital innovation, conscious consumption, and emotional intelligence. 

From AR shopping to blockchain-backed authenticity, discover how emerging tech is reshaping what it means to be truly luxurious in 2025. 

Featuring real-world examples and bold insights, this episode is your essential guide to the future of premium. 

In this episode, I talk with Samira Salifu, co-founder & CEO of Masari Tech, a rising fashion tech startup with a powerful mission to make shopping smarter and more sustainable.

Samira shares her unexpected journey into tech entrepreneurship, the vision behind Masari Tech, and how AI is transforming sustainability in fashion. We discuss how AI analytics and test-and-react strategies enable more accurate demand prediction, helping companies reduce waste and overproduction, as well as how personalization is enhancing the shopping experience. 

We also explore the challenges of balancing university and a startup, the importance of self-development and the power of now, and key advice for aspiring entrepreneurs navigating the tech space.

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In this episode, we dive into the defining tech moments of 2024 that reshaped the fashion and retail industries. From the transformative consolidation of e-commerce giants to the evolution of AI applications that blur the lines between personalisation and practicality, we unpack the year’s biggest surprises. 

We also explore the rise of smart glasses, the steady climb of digital product passports, and the tempered hype around NFTs and the metaverse. 

Join us as we reflect on how brands embraced the tension between human touch and automation and what these trends mean for the future of fashion-tech in 2025 and beyond. 

In my recent interview with the incredible team at INLUXURY, I shared my thoughts on how AI is shaping the future luxury. We talked about the delicate balance of embracing innovation while staying true to the heritage and exclusivity that define luxury brands.

I also shared insights from my own journey—how AI can create hyper-personalized experiences and streamline operations without losing the essence of what makes luxury special. Plus, we dug into the importance of data integrity and how responsible AI adoption is key to protecting brand reputation and building consumer trust.

Curious about what we discussed? Learn more about the conversation here!

Read the full interview here: https://inluxury.co/aiinluxury-1

Introduction to The LUXEAI Highlights, the podcast exploring cutting-edge trends and transformative technologies shaping the luxury goods industry.