On this week's episode of Shaping Fire, podcast host Shango Los speaks with Ariel Payopay, founder of Leira cannagers. Leira's hand rolled cannagars are filled with probiotically grown cannabis flower and solventless rosin oil, some burning for as long as 6 hours. They discuss the luxury cannabis market, marketing to luxury buyers and Ariel tells the story of the $3,600 cannagar that recently sold at retailer Diego Pellicer in Seattle.