In this episode of the M&A Mastermind podcast, Adam Kroener, co-founder of Carbliss, shares the journey of creating a successful zero-carb, zero-sugar cocktail brand. From the initial inspiration rooted in a keto lifestyle to the challenges of differentiating in a crowded beverage market, Adam discusses the importance of building a strong team, strategic hiring, and maintaining a company culture that fosters growth. He also outlines the company's impressive growth trajectory and plans for future expansion while emphasizing the value of self-funding and strategic independence in business.

In this conversation, Adam shares his journey as an entrepreneur, detailing the challenges he faced in the early years of his business, the importance of mindset and resilience, and the necessity of taking action. He emphasizes the significance of planning for the future, particularly in creating a sellable business, and reflects on the lessons learned throughout his entrepreneurial journey.

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About the show:

The M&A Mastermind Podcast is your go-to source for the latest industry trends and strategies to level up your M&A practice.

The show features thought leaders who specialize in the lower middle market space and share their experiences and expertise across key areas of execution, such as: market analysis, lead generation, deal management, strategic partnerships, buyer access and much more.

With host Nick Olsen, each episode's "mastermind" will share ways in which they have found success in navigating the M&A industry to best support the small-to-medium sized private business owners they focus on serving.

Chapters:

00:00 Introduction to Carbliss and Adam Kroener

05:07 Differentiating in a Crowded Market

10:57 Hiring Strategy and Company Culture

19:57 Growth Trajectory and Future Plans

25:22 Navigating Early Challenges in Business

37:02 The Importance of Taking Action

Keywords: Carbliss, Adam Kroener, handcrafted cocktails, zero carb, entrepreneurship, business growth, hiring strategy, beverage industry, market differentiation, company culture, entrepreneurship, business challenges, mindset, resilience, cash flow, investment, planning, growth, scaling, co-packing