The Macro And The Mindset

What is required for success in the fitness business? Can you maintain your values while still pursuing monetary success? Or do you have to be an "influencer" selling the next wuick fix, hack or "one weird trick"? Mike and Jeb discuss the nuance of language, sales and marketing in today's online fitness landscape.

The very first guest on the show, the one and only Andrew Coates.

Andrew is a successful personal trainer, fitness writer and podcaster who has amassed a large social media following using his writing skills as his primary medium. In the spirit of the show, we built the episode on the book that most changed his life: Seth Godin's Linchpin.

Andrew talks about how this book helped him to stand out from the crowd both as an in person trainer and an online personality. The conversation takes many turns (as is customary with Mike & Jeb) and you really get an inside look on what creates a successful business in the fitness industry.

If you are a fitness professional or a fitness enthusiast, this is a must listen!

Mike & Jeb delve into one of the hot button issues in nutrition, GLP-1 weight loss drugs. They break down Oprah's recent special and the systemic, psychological and physiological influences on obesity. The potential downsides of these drugs and the various different applications that are coming to light.

Mike and Jeb decided to get out an episode before the glow wears off about their recent trip out to Vegas to attend the Real Coaches Summit. They discuss the power of relationships, how to build a better business, and the takeaways from the time with everyone!

Welcome to our first episode! In Episode 1, Mike and Jeb discuss the book The Burnout Society by Korean-German philosopher Byung-Chul Han. The fitness and nutrition industry have disproportionate levels of practitioners who struggle with balancing work with life and always feel pressure to do everything, eventually leaving the field altogether. This isn't unique but the qualities inherent in developing a fitness business require certain qualities that might be exacerbating it. What does The Burnout Society say that fitness professionals can take away to help mitigate the fears of burnout? Tune in to find out!