A cinematic prologue to The Mad Hatter Chronicles—the dark mirror to Lemonade Maker®, revealing the unseen forces, biases, and illusions that shape the entrepreneurial mind.

This opening episode is a creative monologue—a psychological and cinematic prologue that sets the stage for everything to come in The Mad Hatter Chronicles. It mirrors the prologue of Lemonade Maker®, yet looks through the darker glass to uncover what the book couldn’t: the unseen forces shaping your thoughts, decisions, and beliefs about success.

Through the lens of The Four Origins of Innovation, Thomas Minieri reveals how every storm—burnout, chaos, complacency, and crisis—can be traced back to:

• Self-Imposed Lemons – the lies you tell yourself.
• Status Quo Lemons – the systems you never question.
• Lemons of Complacency – the comfort that keeps you caged.
• Lemons of Chaos & Crisis – the storms you refuse to face.

New villains are introduced to the story—subtle manipulators, unseen biases, and psychological traps that twist truth into illusion. This isn’t a retelling of the book—it’s its reflection.

Because when you stare into the mirror long enough, you don’t just see the truth—you see what’s been deceiving you all along.

With everything in marketing and advertising going more and more digital, is traditional marketing dead or are there strategies from the pre-digital age that could help us today?

And can some of these more timeless strategies—that we don't hear about too much anymore—give us a competitive advantage when it comes to marketing and promoting our businesses.

To help us answer these questions, Thomas Minieri—host of the Lemonade Maker® LIVE Podcast—invites and interviews Mr. Bill Deeter, an advertising and marketing veteran with over 40 years of experience working with Fortune 500 companies and managing over $100,000,000 of marketing spend.