I Want That Too - Disney History and Merchandise

The Magic Behind Bedknobs and Broomsticks: How Disney’s Forgotten Fantasy Took Flight (Ep. 70)


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This week, Jim Hill and Lauren Hersey dust off one of Disney’s most underappreciated classics, Bedknobs and Broomsticks. From its wartime origins and lost Mary Poppins connections to Angela Lansbury’s iconic role and Disney’s merchandising mysteries, the duo uncovers how this effects-filled musical became both a box-office sleeper and a cult favorite. Along the way, Lauren connects the dots on what’s next for Disney Consumer Products, from collectibles and nostalgia to digital universes and fashion collabs.

  • The surprising ties between Mary Poppins and Bedknobs and Broomsticks
  • How World War II witches and Walt Disney’s contingency plans shaped the movie
  • Angela Lansbury’s spellbinding performance and the studio’s post-Walt reinvention
  • Disney’s new consumer products strategy, collectibles, fashion, and Fortnite
  • The holiday partnership between Disney and Macy’s that’s bringing Minnie to center stage
  • From forgotten McDonald’s on Disney property to wartime witches flying over London, this episode of I Want That Too proves Disney history is always stranger and more magical than fiction.

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    I Want That Too - Disney History and MerchandiseBy Jim Hill

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