Before You Plan the Magic

The Magic Behind Email Campaigns | Types of Campaigns and a Freebie! | Travel Agents that Specialize in Disney Travel

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In this episode, we dive into the world of email marketing campaigns for travel professionals, especially those focused on Disney travel. Starting with the basics, we define what a campaign is and explore its role in achieving specific goals. We also break down the different types of email campaigns—like welcome sequences, promotional emails, and surveys—and discuss how to align each type with your business objectives.

If you've ever wondered how to turn your email ideas into actionable campaigns or how to sell more deluxe Disney resorts without overwhelming your audience, this episode is for you!

Key Takeaways:

  1. What is a Campaign?

    • Defined as an organized course of action to achieve a goal.
    • In email marketing, campaigns are tailored to meet specific objectives.

    • Types of Email Campaigns for Travel Professionals:

      • Welcome sequences: Set the tone and expectations for new subscribers.
      • Newsletters: Keep your audience informed and engaged.
      • Promotional emails: Drive specific sales goals (used sparingly).
      • Survey emails: Gather feedback to refine your offerings.

      • Starting with Goals:

        • Determine what you want each email to achieve (e.g., clicks, replies, or bookings).
        • Align your goals with the type of campaign to create a cohesive strategy.

        • Selling Without the Hard Sell:

          • Avoid overly promotional tactics that can alienate your audience.
          • Use engaging strategies like linking to blog posts or polls to build interest and trust.
          • For example, a blog post about deluxe Disney resorts or a poll asking which features they’d like to learn more about can subtly guide potential clients toward bookings.

            • Actionable Tips:

            • Define your goals before creating any email campaign.
            • Use promotional emails sparingly and focus on building trust through value-driven content.
            • Plan to leverage lead magnets and blog content in your email marketing strategy.

              • Join the Conversation:

              Have questions about email campaigns or want to share your favorite email strategies? Connect with us on Instagram, Facebook or email us at [email protected].

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              Before You Plan the MagicBy Samantha Gruber
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