How long is your business plan? Does it fit on one page? Leadership coach Craig P. Anderson says too many companies create business plans that are dozens, if not hundreds of pages long and are just too complicated to follow. 

As president of his previous company, Student Connections, and his work at Strada Education Network and JPMorgan Chase, Craig says he learned that a concise, straightforward business plan is the key to success—not just in normal times, but especially now, when the economy has been thrown for a loop.

Through his company, Clear Path Coaching and Consulting, he leads business leaders through the process of creating a one-page plan. And today, he’s going to share with us how to do it.

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IBJ's Beyond COVID podcast is brought to you by James Allen Insurance.

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Music for IBJ's Beyond COVID podcast is by Septahelix and is licensed to the public under http://creativecommons.org/licenses/by/3.0/.