What do reindeer eat? Can an owl turn its head all the way round? Do sharks eat angel fish? How fast do owls fly? These are the brilliant questions that a curious eight-year-old asked a professor at the University of Sheffield back in January 2017. That eight-year-old was called Aisha and she put her questions in a letter…the only problem was, she didn’t include an address for the professor to reply to.

And so began what became a wonderful story; a social media search to find Aisha, followed by bringing her onto campus to have her questions answered in person.

We sat down with Andrew Twist, content strategist at the University, to hear the story of the campaign and find out not only what happened but also what it taught his team about content distribution and how a simple letter gave the University a chance to show the world what it was about and what it wanted to be known for.

For full show notes for this episode visit http://thenative.com/133

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

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