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The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams
The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams episodes
- Why An Acquisition Isn't Necessarily the Biggest Win with Steph Andrews, Quill
In this episode, Bruce sits down with founder turned acquisin-ee in Steph Andrews. Steph founded OMH when she was 17 years old, and went from knowing "literally nothing" to getting acquired this past year. She breaks down some awesome stories about what it means to truly love yourself as an entrepreneur and how to keep your "distance" as a founder. She also breaks down what it means to stare a dwindling cash balance in the face and rise up from this challenge.
57 min - Marketing Breakdown: How Wealthsimple Used Content Marketing to Get to a $1.5B Valuation
In this episode, Bruce breaks down one of his favourite brands ever, Wealthsimple. How they used content and paid to scale their business and how why they are putting Canadian fintechs on the scene. Also, 3 lessons on how you can do content marketing like Wealthsimple.
22 min - The History and Future of Facebook Ads (And How The Social Network Got It Wrong)
In this episode Bruce goes down memory lane of what Facebook ads started as (drawing on his memories from high school) and what they are today: the pillar of the advertising world and a process that every other ad platform has copied. He also breaks down his bold prediction for how this affects early stage teams and marketers.
21 min - The Importance of Identifying Market Segments
In this episode, Bruce talks about why market segment is so incredibly important when it comes to marketing to the correct customers. He also talks about the major advantages and disadvantages to marketing to companies with 100 people or less: that there are only 1-2 people you need to convince.
10 min - Growth Vs Marketing: What's the difference?
In this episode, Bruce solo dives into the difference between growth and marketing, and why they aren't the same thing. We dive into product lead growth, growth hacking myths and an example: Calendly. He also breaks down why there is such a big confusion gap between the two and how founders can address this.
12 min - The Problem With Startup Marketing Pt.1
In the inaugural episode of The Makeshift CMO, Bruce details why he created a podcast for people who are:
- Founders who don’t know much about marketing and has to do it themselves
- Working in marketing at a startup with less than 50-100 people
- A startup advisor who wants a good chuckle every now and then
We then break down the modern problems with startup marketing and why most content on the internet is useless to founders or early-stage marketing teams.
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14 min - 1 min
About The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams
From the publisher's feed
This podcast is the founder's cheat code to understand marketing beyond unexplainable jargon. We talk about marketing as a strategic function and how it makes a true impact on an early-stage startup.
We don't just cover pure marketing, we also cover how marketing works with other startup functions such as sales, operations, product and more. We also do interviews with other startup founders and talk all things marketing, business and growth.
If you're a founder, this is the podcast you have been waiting for.
No fluff. Just value.