For this episode, we're joined by Avani Patel of the Ember Company, formerly Trendseeder, the platform she founded in 2012 to pair fashion expertise with business acumen. The program provides startup business with the educational, advisory and networking opportunities they need in order to create sustainable brands.

Avani shares what it takes to launch a new brand in the current consumer climate, how to identify white space in the market and what new companies bring to the retail landscape that many established players can learn from.

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