The Making of a Marketer

The Making of a Marketer - Challenging the Brand


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Will brands accept the challenge today, tomorrow, and deep into the future? As the landscape of branding changes we welcome John Gumas, President of Commit Agency. Today we find out what it is about a challenger brand" that brings out the best in marketers.

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The Making of a MarketerBy Jess Nickerson and Andy Pondillo