The Making of a Marketer

By Jess Nickerson and Andy Pondillo

Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media ma... more

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FAQs about The Making of a Marketer:

How many episodes does The Making of a Marketer have?

The podcast currently has 117 episodes available.

The Making of a Marketer episodes:

January 31, 2026 The Making of a Marketer - 2016 Edition
Are we in 2026 or 2016? Jess and Andy talk about the 10 year trend that has swept the internet.

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34min
January 13, 2026 The Making of a Marketer - The Art of Brand Partnerships
Season 4 begins today! As we enter 2026, business, brand, and creative conversations collide. We welcome Founder, Talent Agent, and Strategic Advisor, Monique Sar to the program. As president of De Vitesse, Monique leads brands in the automotive sector with tailored growth strategies and brand development.
Aside from De Vitesse, represents keynote speakers, athletes, and creators across the globe at BNC Speakers. Combining a marketing approach, with brand partnerships. Our theme this year centers around authenticity and the connective tissues bringing these together. Let the new season begin!

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53min
December 18, 2025 The Making of a Marketer - Season 3 Roundup
Jess and Andy wrap up 2025, season 3, and put a bow on the year that was. What should we expect in 2026 in the world of marketing?

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41min
December 12, 2025 The Making of a Marketer - Mobile Marketing 101
On today's edition of the show we delve into the universe of mobile advertising and performance marketing. From new restrictions to an AI-driven ecosystem to nuances in human storytelling, how is this industry changing as we head into 2026? To assist we will be joined by Phoena Pang, VP of Global Partnerships at Mintegral.

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49min
November 25, 2025 The Making of a Marketer - Roundtable Screen Time & Our Youth
On today's edition of the podcast, we present our first roundtable! Tackling the growing debate over children, screen time, and how it infuses into the world of digital/social media. We have accumulated an all-star lineup of guests to tackle an evolving discussion.
Annie Rusthoven - Chief of Staff at Screen Sanity
Steve Turney - Owner & Executive Director of the Mental Health Marketing Conference
Elizabeth Hill - Learning Experience Designer at Berlitz CorporationKirk Eklund - Founder & Lead Consultant at Inkfish
Debbie Schuitema - Director of New Teacher Development at Kentwood Public Schools
Rob McNamara - Founding Partner Delta Developmental, Leadership Coach RobMcNamara.com
Angelique Gierszewski - Licensed Clinical Social Worker at Pine Rest Christian Mental Health Services

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56min
November 14, 2025 The Making of a Marketer - What Does Marketing Consistency Even Look Like?
As marketers preach consistency, technique, and commitment, what does that even look like? How does a marketer become free against short and longterm KPIs? B2B LinkedIn Ads Strategist Jay Rathell returns to the program to help us find frame of mind in a paid world.

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59min
November 07, 2025 The Making of a Marketer - Marketing "Freedom"
On this Friday episode Jess and Andy discuss what it's like to be completely free creatively when developing marketing strategy.

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37min
October 09, 2025 The Making of a Marketer - Managing Expectations of the Unknown
On today's episode we revisit our bosses series, welcoming Brandon Strange to the program. As a digital lead, director, and VP at Gow Media, Brandon partnered with Andy in his first years of social media. We will discuss what it was like managing unknown expectations around social in 2014? Building a podcast platform before podcasts were "in." And how is the video revolution changing Brandon's approach to media?Stay tuned for this inspiring episode and some insight into the early days of Andy's career!

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1h 1min
September 27, 2025 The Making of a Marketer - Permission to LoFi
Jess and Andy discuss the conundrum of companies being afraid to utilize LoFi video.

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38min
September 16, 2025 The Making of a Marketer - Promise Driven Marketing
On today's episode we explore the idea of "Promise Driven Marketing." How does performance meet promise as we continue our season 3 theme of selling ideas. To assist we welcome Victor Kimble, Chief Marketing Officer of Preston Squire, to the program.
Victor specializes in the art of delivering business results, while not losing his creative eye. For over 25 years he has brought promise driven marketing to the table for clients across the nation. We explore how growth and culture come together on this Monday episode!

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1h 13min

FAQs about The Making of a Marketer:

How many episodes does The Making of a Marketer have?

The podcast currently has 117 episodes available.