The Making of a Marketer

Financial planning, marketing careers, and how to juggle finance with goals? Today we introduce a new conversation to the podcast with Certified Money Coach, Gino Barbaro. How does wealth development align with your dreams, and how is Gino leading with purpose?

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Why has B2B and B2C gone to war with each other in our marketing world? They're more similar than we think and expanding across both sectors only improves your marketing game. On today's episode we bring Lauren Bello, CEO of Ready Set Rocket, explains how she's evolved her career across all sectors of marketing.

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A lot of us were marketers before we ever used the phrase "marketing funnel." Why are we so stuck to this thought process and is at the cost of the customer? On today's episode we embrace our creative energy with today's guest Todd Anthony. As founder of Pinwheel Content, Assembly, and House of Hot, Todd is spreading his creative skillset across many projects. How does the past teach us the future, and where does a "funnel" come into play with creativity?

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How is Fernando Mendoza reshaping the way we think about athletes in the business world?

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Have Jess and Andy become Beliebers? Let's recap the viral nature of Coachella and the marketing that has surrounded it in the last week.

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On today's podcast we face the robots head on, in a session around AI, humanity, and how we all work within it. Our guest Scott Zimmer, CEO of Answers From Me, will explain how his platform enables authors and experts to create their own AI agents that respond instantly to questions on their behalf, with the expert’s own unique knowledge and personality. If you ever wanted to build an agent, increase business results, and retain your human vibes along with it. This episode is for you!

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In the midst of a McDonald's debate of communications strategy, there is no better time than now to enter the world of executive communications. From crisis comms to regular PR strategy, how are leaders thinking about this in 2026? More risk oriented video? Controlled comms? What is the balance of authenticity and safeness?

To answer these questions we welcome Cyndee Woolley, MBA, APR, Founder of C2 Communications. Assisting in full-service public relations, community outreach, her agency ensures brands are seen in an impactful way. With over 25 years of communications mastery, we look forward to an in depth discussion today!

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Happy Friday Podcast! On today's podcast join us for an inspiring episode as we welcome Tom Woodard to the program. Tom is Founder of On The Avenue, and The Ability Machine. Recently introducing the Ability Machine, Tom's creative studio is powered by neurodiverse talent and intentionally designed around adaptability. Discussing the mission, impact, and ability to build an agency around those with neurodivergence, we explore Tom's vision of ensuring all marketing talent is seen.

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What does Design Thinking actually look like on a random Wednesday?We’re joined by Stanford d.school's Global Lead, Anja Svetina Nabergoj and Head of Learning Collaborations, Ariel Raz to unpack how they’re helping today's top leaders practice how we creatively think, decide, and lead.

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Today we welcome Digitas North America Executive Creative Director, John Long to the program. Pioneering global creative strategy, and leading brands to greatness, John has taken up his next challenge as an author. His new book "Zombie Brands: How brands lost their humanity" was released this week. Today we discover how brands are learning, unlearning, and attempting to grow in this unique era of AI.

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