The Making of a Marketer

By Jess Nickerson and Andy Pondillo

Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media ma... more

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FAQs about The Making of a Marketer:

How many episodes does The Making of a Marketer have?

The podcast currently has 113 episodes available.

The Making of a Marketer episodes:

November 25, 2025 The Making of a Marketer - Roundtable Screen Time & Our Youth
On today's edition of the podcast, we present our first roundtable! Tackling the growing debate over children, screen time, and how it infuses into the world of digital/social media. We have accumulated an all-star lineup of guests to tackle an evolving discussion.
Annie Rusthoven - Chief of Staff at Screen Sanity
Steve Turney - Owner & Executive Director of the Mental Health Marketing Conference
Elizabeth Hill - Learning Experience Designer at Berlitz CorporationKirk Eklund - Founder & Lead Consultant at Inkfish
Debbie Schuitema - Director of New Teacher Development at Kentwood Public Schools
Rob McNamara - Founding Partner Delta Developmental, Leadership Coach RobMcNamara.com
Angelique Gierszewski - Licensed Clinical Social Worker at Pine Rest Christian Mental Health Services

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56min
November 14, 2025 The Making of a Marketer - What Does Marketing Consistency Even Look Like?
As marketers preach consistency, technique, and commitment, what does that even look like? How does a marketer become free against short and longterm KPIs? B2B LinkedIn Ads Strategist Jay Rathell returns to the program to help us find frame of mind in a paid world.

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59min
November 07, 2025 The Making of a Marketer - Marketing "Freedom"
On this Friday episode Jess and Andy discuss what it's like to be completely free creatively when developing marketing strategy.

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37min
October 09, 2025 The Making of a Marketer - Managing Expectations of the Unknown
On today's episode we revisit our bosses series, welcoming Brandon Strange to the program. As a digital lead, director, and VP at Gow Media, Brandon partnered with Andy in his first years of social media. We will discuss what it was like managing unknown expectations around social in 2014? Building a podcast platform before podcasts were "in." And how is the video revolution changing Brandon's approach to media?Stay tuned for this inspiring episode and some insight into the early days of Andy's career!

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1h 1min
September 27, 2025 The Making of a Marketer - Permission to LoFi
Jess and Andy discuss the conundrum of companies being afraid to utilize LoFi video.

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38min
September 16, 2025 The Making of a Marketer - Promise Driven Marketing
On today's episode we explore the idea of "Promise Driven Marketing." How does performance meet promise as we continue our season 3 theme of selling ideas. To assist we welcome Victor Kimble, Chief Marketing Officer of Preston Squire, to the program.
Victor specializes in the art of delivering business results, while not losing his creative eye. For over 25 years he has brought promise driven marketing to the table for clients across the nation. We explore how growth and culture come together on this Monday episode!

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1h 13min
September 05, 2025 The Making of a Marketer - Friday Marketing Banter
From risks to rewards. Jess and Andy recap the wild world of marketing over the past few weeks.

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36min
August 28, 2025 The Making of a Marketer - FYRE Returns
On tonight's episode we welcome Coral View Beach Resort owner Heath Miller to the program. Heath is currently preparing to host the FYRE Coral Pop-Up at his resort. As the controversial FYRE brand makes a return from FYRE Festival, we're excited to learn what encouraged Heath to partner with the brand? Is Billy McFarland going to make a comeback? And how does this pop-up propel the Coral View Beach Resort?

Join us on a journey of risk versus reward on a special evening episode!

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57min
August 21, 2025 The Making of a Marketer - Survival of the Email Marketers
On today's podcast we welcome the Fresh Princess of Email Marketing, Liz Wilcox to the program! As a business owner Liz has built her subscription service to help marketers master email. Her monthly newsletter and template membership elevates their game as they craft lists and styles that could work for them.
You may also know Liz from Survivor 46. Finishing in 4th place and lasting 25/26 days, Liz left a huge imprint on her season! We will discuss the intersections of Survivor, marketing, and email on this inspiring Wednesday episode.

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1h 4min
August 11, 2025 The Making of a Marketer - Summer of Sydney
Sydney Sweeney discussion continues as her summer continues to heat up in the marketing world.

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28min

FAQs about The Making of a Marketer:

How many episodes does The Making of a Marketer have?

The podcast currently has 113 episodes available.