The Making of a Marketer

The Making of a Marketer

By Jess Nickerson and Andy PondilloBusinessMarketing
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The Making of a Marketer episodes

  • The Making of a Marketer - Summertime Marketing Guide

    What types of marketing techniques can we expect this summer? Summer of chaos? Summer of uncertainty? Or how about a summer of conviction, wins, and creativity?


    What should brands lean in on more this summer as they go to market?


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    36 min
  • The Making of a Marketer - Dressing For Marketing Success

    On today's episode we dress for success!


    We welcome Catherine Cassidy, Founder & CEO of Boutique Box, to explore the paradigm shift she has created for women's clothing. Collaborating with emerging designers, creating quality clothing to meet the divers wants and needs of women. Her brand is leading the charge in creativity, with a true marketer at the helm.


    Join us for some selling ideas, marketing in fashion, and what does it take to challenge the status quo in 2025?


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    47 min
  • The Making of a Marketer - Risk Taking by Design

    Risk Taking 101 - A topic that continues to come up in marketing rooms. On today's episode we welcome Executive Creative Director at Big Com, Shannon Harris.


    Exploring design thinking, we embrace Shannon's career in design and partnering with large brands. Driving results across multiple verticals such as healthcare, retail, CPG, and economic development, how has design intersected with business and risk?


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    46 min
  • The Making of a Marketer: Finding Your Niche w/ AJ Wilcox

    📣 We are thrilled to welcome the one and only AJ Wilcox to the program this morning! Founder and CEO of B2Linked | LinkedIn Ads Performance Agency, Host of the LinkedIn Ads Show Podcast, and global speaker, AJ is everywhere when it comes to B2B.


    But how about B2B and beyond? During this episode we will take AJ back to his early days and learn about how he carved out his niche. We will explore the intersection of personal brand and business growth. Along with tackling everything in between, keeping to our season 3 theme of selling ideas.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    56 min
  • The Making of a Marketer - Understanding the Social Media Community

    Every day we scroll through our feeds we learn more and more about the social media community. Where we've been, where we've gone, and where we're going. There was no book in our first 15 years, but maybe we're starting to write our chapters?


    Today we explore the ever changing social media landscape with experienced social pro Kassandra Quinn. Blending her PR background with over 15 years of social media experience she's someone who has seen it all and can lend a helping hand as to where we go next.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    58 min
  • The Making of a Marketer - Exploring the Art of Strategy

    Today we welcome VP Account Service at Lewis Communications, Katie Peninger to discuss her unique path from Creative to Leadership. How do these worlds intersect and how can we lean more into selling our ideas at the highest level?


    Now streaming!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    49 min

About The Making of a Marketer

From the publisher's feed

Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media managers, business visionaries, influencers, entrepreneurs, designers, and more. Discover how you can leverage their insights to revolutionize your marketing.